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Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
Beginners Guide To Advertising
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Beginners Guide To Advertising

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Learn the basics of measuring newspaper and online ads and calculating the cost. Discover best practices for scheduling impressions.

Learn the basics of measuring newspaper and online ads and calculating the cost. Discover best practices for scheduling impressions.

Published in: Business, Technology
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Transcript

  • 1. A Beginners Guide
    to Print and Online Advertising
    By Carol Doane
  • 2. Columns
    allow news and advertising to fit together
  • 3. Ads are sized to fit
    within the columns
  • 4. Print ads are
    small as a business card large as a full page
    full page
    HatsRUs
  • 5. To figure the ad costmeasure the ad
    HatsRUs
  • 6. Measure the columns across
    a 2 column ad
  • 7. Measure inchesbottom to top
    2 x 5” =
    5
  • 8. 2 x 5” = 10
    column inches
    Multiply 10 by the rate
  • 9. 2 x 5” = 10
    column inches
    x $ 40
    rate
    = $400
    The ad costs $400
  • 10. Online ads are sized and priced differently
  • 11. Online ads run on the right rail
    ^
  • 12. Ads are measured in pixels in two basic sizes
    Medium rectangle
    300 x 250 pixels
    ^
  • 13. Medium rectangle and skyscraper
    Skyscraper
    160 x 600
    ^
  • 14. Online ads are priced per face
    One person’s face viewing your ad page is one impression
  • 15. Faces, or impressions, are sold by the thousand
    How many thousand impressions should you buy?
  • 16. 10,000 is the minimum
    Never buy the minimum
  • 17. Buy enough impressions to fill the nearest stadium
  • 18. Upgrade from the bleachersPurchase a ‘premium online seat’
  • 19. Premium stadium seats sell for a premium
  • 20. Premium or guaranteed page placement is
    $40 per thousand
    $40 x 10K = $400
  • 21. Just like season tickets, purchase our ‘season’ and save $$
  • 22. Our season is twelve months
  • 23. Our 12 month program drops the price from 40
    to $15 per thousand
    $15 x 10K = $150
  • 24. Let your ad run on any page, your rate lowers to
    $10 per thousand
    That’s run of site, or ROS, for $100
  • 25. Purchase the 12 month ROS season and the rate lowers to $8 per thousand
    $8 x 10K = $80
  • 26. When should I run my ads?
    Hats R Us
  • 27. Choose your store’s best shopping day
    That’s when people are in the market to buy.
    To boost slow days add more frequency
  • 28. Never run alone
    Never run alone
    Your print ad should run at least 2-3 times per week
  • 29. For online advertising
    Purchase more than the minimum and enough days to fill the stadium
  • 30. Run with friends who work hard
    Publish in print and online and get the most out of your marketing campaign
  • 31. Thank you
    Carol Doane
    360Convos.blogspot.com
    TheClassicCarol@gmail.com
    Twitter: @TheClassicCarol
    Music Automne_Ensoleille, Royalty-free.tv UK

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