A guide to social media for craft breweries looking for engagement-driving post ideas

1. The Craft Beer Guide to Holidays
A month-by-month calendar
for craft breweries to tailor social
media posts and optimally engage loyal fans
gocicero.us

2. January
New Year’s (resolutions, black eyed peas)
Volstead Act takes effect (start of Prohibition)
Penguin Awareness Day
1st weekend
17th
20th
24th Beer Can Appreciation Day
25th Thomas Crapper Day (promoted but didn’t invent toilet)

3. ThFee Sboruluatriyon
Super Bowl (beware the Budweiser mules)
Single’s Awareness Day (beer > roses)
Mardi Gras (some years; (the only) good time to wear purple)
1st weekend
14th
25th
Some time
29th
International Sword Swallower’s Day
Leap Day

4. March
Mardi Gras (some years; feather boas encouraged)
15th Ides of March (“et tu Brutus”)
Saint Patrick’s Day
Saint Patrick’s Recovery Day (lesser known)
1st half
17th
18th
31st MLB Opening Day

5. April
End of Prohibition Day (it’s like 420 for beer drinkers)
9th - 11th Craft Brewer’s Conference
King Gambrinus Day (first added hops to beer)
April 20th (it’s like 420 for marijuana smokers)
7th
11th
20th
23rd Talk Like Shakespeare Day

6. May
Cinco de Mayo (Spanish for “crunk off mayonnaise”)
2nd Sunday Take Mom out for a Beer Day
American Craft Beer week
Memorial Day
5th
12th - 18th
Last Monday
29th End of Middle Ages Day (monks everywhere rejoice)

7. June
National Homebrewer’s Conference
16th Bloom’s Day (for James Joyce, a good man. And thorough.)
American Craft Beer Week
18th International Picnic / Sip Beer in a Park Day
Summer Solstice (longest day of the year = much beer?)
Middle
12th - 18th
21st

8. July
Independence Day (no. 1 beer selling day)
8th International Town Crier’s Day (hear ye, hear ye!)
11th National Slurpee Day (just add beer)
18th St. Arnold’s Day (patron saint of brewers & us craft nerds)
National Bagpipe Appreciation Day
4th
27th

9. August
International Beer Day
7th India Pale Ale Day
10th National Lazy Day (kick back and have a cold one)
24th National Hug Your Boss Day
Virginia Craft Beer Month
First Friday
Whole Month

10. September
Sour Beer Day
19th International Talk Like a Pirate Day
22nd Hobbit Day (we think Hobbits liked mead. But close enough.)
28th Drink Beer Day (as if you need a holiday for this)
Oktoberfest
13th
20th - Oct 5th

11. October
Great American Beer Fest (sometimes in September)
6th Mad Hatter Day (tea parties are boring without beer)
14th Day Homebrewing was Legalized in U.S.
18th National No Beard Day
Halloween (or, “dress like your parents won’t find out” day)
Early - Mid
31st

12. November
King Tut Day (why celebrate? Because Egyptians drank beer)
8th International Stout Day
11th Veterans Day
4th Thursday Thanksgiving
Winston Churchill’s Birthday (now, he could drink)
4th
30th

13. December
National Cocoa Day
23rd Festivus!
25th National Give Someone a Case of Beer Day
26th Boxing Day (never really knew what this was for. Beer?)
280th Anniversary of Poor Richards Almanac
13th
28th
gocicero.us