What Can I Say?Social Media Engagement in FinanceEileen Loustau, Head of Social Media MarketingiShares/Blackrock          ...
What triggers disclosures                            2
What triggers disclosures…             PROMISES  ADVICE                     DATA                   OFFER                  ...
iShares social media program ranked #1 by kasina       Blog   217,051     Facebook   7,080          Twitter             52...
Making it simple…                    5
Making it more engaging and relevant…                                        6
Being a person, not a company…                                 7
Check out our properties…                www.iSharesblog.com                    @iSharesETFS                     iShares E...
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What Can I Say? Social Media Engagement in Finance

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Presented by: Eileen Loustau, Director, Digital and Social Media Marketing, iShares, Black Rock

Published in: Education, Business, Technology
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  • What Can I Say? Social Media Engagement in Finance

    1. 1. What Can I Say?Social Media Engagement in FinanceEileen Loustau, Head of Social Media MarketingiShares/Blackrock September 27, 2012
    2. 2. What triggers disclosures 2
    3. 3. What triggers disclosures… PROMISES ADVICE DATA OFFER 3
    4. 4. iShares social media program ranked #1 by kasina Blog 217,051 Facebook 7,080 Twitter 52,600 YouTube 48,000 LinkedIn 2,177 YTD data as of 9/7/2012 4
    5. 5. Making it simple… 5
    6. 6. Making it more engaging and relevant… 6
    7. 7. Being a person, not a company… 7
    8. 8. Check out our properties… www.iSharesblog.com @iSharesETFS iShares ETFs iShares US Official Channel iShares Company Page iShares Group Page 8
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