Transcript of "Trademob - Business Insider MadConf"
The globalapp marketing platform
> 900,000 other appsHow do you makeyour app stand out?
SSP RTB DSP Premium Ad Networks Performance Location based UDID SDKs CPI CPA Tracking iOS Android CPD App-to-App Apple Features Web-to-App App SEO Burst Push Download vs. InstallMany ad networks, different platforms, new technologies, new user mobile app marketingbehavior all makecomplex & time consuming
Status Quo Mobile app marketing is complex & time-consuming Many Tracking SDKs Fragmented Market Unclear Reporting No Optimization Necessary CPC CPD CPA SDK INSTALLS Integration 0,07 1,50 ? COST PER USER CPC CPD CPA SDKSteps to Integration 0,07 ? ?advertise CPC CPD CPA an app SDK Integration 0,07 ? ? SDK CPC CPD CPA Integration 0,07 2,00 ? More reporting More SDKs… More networks... dashboards
Your life with Trademob Trademob makes mobile app promotion easy and reduces CPI by 30-60% One Tracking Aggregated Market Clear Reporting Optimized ResultsSteps to INSTALLSadvertise Trademob SDK CPC CPD CPA COST PER USER an app 0,07 1,50 3 0,07 2 2,5 0,09 1 2 0,07 0,5 3 0,06 0,5 2,8 Own fingerprint technology assures privacy & sustainability Page 5
We use the best tracking out there Fingerprinting is the only sustainable & 100 % privacy compliant tracking solutionTracking Characteristics UDID Digital HTML Cookie MAC Address Paste Bin Fingerprinting (ODIN) (OPEN UDID, Secure ID)Privacy compliant ✕ ✔ ✕ ✕ ✕Accepted by Apple ✕ ✔ ✔ ✕ ✕Good usability (no distraction dueto separate browser opening) ✔ ✔ ✕ ✔ ✔High accuracy ✔ ✔* X** ✔ ✔Tracking across different trafficsources ✔ ✔ ✔ ✔ ✔Tracking independent from adnetworks ✕ ✔ ✔ ✕ ✕* Trademob‘s matching algorithm showed a 99% accuracy rate compared to UDID tracking.** Privacy settings disabling cookie tracking strongly reduce tracking accuracy.
You set the goal – We achieve it! Trademob makes app marketing simple & successfulAverage decrease of CPI / CPA: 30-60% # 1 in the App Store Strong Increase of Installs & EngagementWeek 1 Week 2 Week 3 Week 4 Week 5
We boost your app – globally Get into the App Store‘s Top 10 – in any country EMEANORTH AMERICA ASIA PACIFIC AFRICA LATIN AMERICA
„Trademob tracks and maximizes our hotel bookings instead of just downloads. Mobile app marketing has never been this easy.“ Christian Haase, Manager Mobile Marketing (HRS)We work with clients from all verticals: