IGNITION Mobile- Flurry

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  • 1. Title case / Helvetica 24. One line only.March 2013Disruption: There’s an App for ThatSimon Khalaf, President & CEO
  • 2. Unstoppable Market GrowthWorldwide in-application events measured by Flurry1,400,000,000,000 Title case / Helvetica 24. One line only.1,200,000,000,0001,000,000,000,000 800,000,000,000 600,000,000,000 400,000,000,000 200,000,000,000 - May Oct Mar Aug Jan Jun Nov Apr Sep Feb Jul Jan 2009 2009 2009 2009 2010 2010 2010 2011 2011 2012 2012 2013 Source: Flurry Analytics, May 2009– January 2013
  • 3. How Mobile Stacks Up Against TV and The WebU.S. Web vs. Mobile App vs. TV Consumption, Minutes per Day 180 Title case / Helvetica 24. One line only. 160 162 168 168 140 120 127 100 80 94 60 70 66 72 70 40 20 - Dec 2010 Dec 2011 Dec 2012 Web Browsing Mobile Applications Television Sources: comScore, Alexa, U.S. Bureau of Labor Statistics, Flurry Analytics
  • 4. It’s an App World, and Browsers Live in ItTime Spent on Smartphones and Tablets Android Native, 4% Opera Mini, 2% ` Title case / Helvetica 24. One line only. BROWSERS Safari, 12% Games, 32% App Other , 6% Productivity, 2% News, 2% Social Networking, 6% Utility, 8% Facebook, 18% APPS Entertainment, 8% Source: Flurry Analytics, Comscore
  • 5. App Revenue Is Scaling 20Billions ($) 18 Title case / Helvetica 24. One line only. 16 14 12 10 8 6 4 2 0 2008 2009 2010 2011 2012 Virtual Goods Advertising Source: eMarketer, Mary Meeker (KPCB)
  • 6. Faster Revenue Ramp than The Web U.S. display advertising and digital goods revenue 16Billions ($) WEB (BROWERS) Title case / Helvetica 24. One line only. MOBILE APPS 14 12 10 8 6 4 2 0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Source: eMarketer, Flurry, Comscore
  • 7. Disruption Across Multiple IndustriesWW Session in iOS and Android Apps (Dec 2011 – Dec 2012) 387% Title case / Helvetica 24. One line only. 268% 247% 237% 206% 198% 132% 107% Social Media & Shopping Productivity Utilities Travel Gaming Entertainment Source: Flurry Analytics Dec 2011- Dec 2012
  • 8. A Closer Look at Media & Entertainment AppsDistribution of time spent in media apps Title case / Helvetica 24. One line only. Others 10% Networks 22% Emerging Media 37% Studios 20% 2nd Screen Apps 11% Source: Flurry Analytics
  • 9. Media & Entertainment Apps Behave Like TV Daypart comparison, people 15+ using medium, U.S. 70% Title case / Helvetica 24. One line only.% of Audience Share MEDIA APPS TELEVISION 60% 50% 40% 30% 20% 10% 0% 5:00 AM AM AM AM AM AM AM PM PM PM PM PM PM PM PM PM PM PM PM AM AM AM AM AM 6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 Sources: Michael Zimbalist; Nielsen National People Meter; comScore Media Metrix Flurry
  • 10. The Rise of the App & Mortar EconomyDistribution of time spent in commerce apps Title case / Helvetica 24. One line only. Others 9% Retailers Daily Deals 27% 13% Price Comparison 14% Online Marketplaces Purchase 20% Assistance 17% Source: comScore, Flurry Analytics Dec 2012
  • 11. Shopping Apps: Usage by Gender MALES FEMALES 19% Title case / Helvetica 24. One line only. 16% 14% 13% 13% 10% 7% 5% 2% 1% 13-17 18-24 25-34 35-54 55+ Age Group Source: Flurry Analytics
  • 12. Shopping App Usage: Gender and Daypart10% MALES FEMALES9% Title case / Helvetica 24. One line only.8%7%6%5%4%3%2%1%0% 5:00 AM AM AM AM AM AM AM PM PM PM PM PM PM PM PM PM PM PM PM AM AM AM AM AM 6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 Source: Flurry Analytics
  • 13. Shopping App Usage: Time Before Purchase Title case / Helvetica 24. One line only. 62% 24% 14% up to 5 min 5 min to 20 min over 20 min Source: Flurry Analytics
  • 14. Title case / Helvetica 24. One line only.Thank you