Business Insider, Social Commerce Summit, Offerpop

596 views
464 views

Published on

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
596
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Business Insider, Social Commerce Summit, Offerpop

  1. 1. Mark CooperCo-Founder & CMO@markerpop A powerful, easy-to-use self-service social marketing platform1 Offerpop Confidential
  2. 2. WORKING WITH THOUGHT LEADERS2 Offerpop Confidential
  3. 3. CAMPAIGNS IN 3 EASY STEPS Set up Launch Track & optimize3 Offerpop Confidential
  4. 4. 20 APPS ACROSS FACEBOOK & TWITTER Fan Acquisition Engagement Conversion400% increase in daily fan growth, 13,000 votes per Photo Contest 8% click-to-purchase14,500 emails collected per campaign conversion ratecampaign 4 Offerpop Confidential
  5. 5. ETSY CASE STUDY Etsy uses Look Book to showcase products and drive traffic to their ecommerce site Over 500,000 campaign views Drove 45,000 visits to their site in 3 months 9% conversion rate5 Offerpop Confidential
  6. 6. Categories –Discover popular &trending content onyour Timeline 6 Offerpop Confidential
  7. 7. 7 Offerpop Confidential
  8. 8. Fan Database –Harness social dataand convert fans intocustomers 8 Offerpop Confidential
  9. 9. 9 Offerpop Confidential
  10. 10. VIACOM’S LOGO TV CASE STUDY Logo TV uses Categories & Fan Database to identify and replicate their most popular content across 30 Facebook pages Increased number of active fans by 17% in one week Drove a 195% increase in fan loyalty Doubled their PTAT score in one month10 Offerpop Confidential
  11. 11. THE SOCIAL DATA COLLECTED Campaign Apps Categories & Posts Fan Database User-submitted Data: • Categorization of Timeline Posts • Categories interacted with – • Name • Post Database segmentation • Email address • Reach • Engagement, influence, loyalty • Physical address • Clicks • Offerpop campaigns participated in • Phone number • PTAT • Likes, shares, comments, posts to • Purchase intent • Virality Timeline • Opt-ins • Facebook name, profile photo, country, gender Facebook Profile Data: • Location • Age & birthday • Likes Data Brands Can Export11 Offerpop Confidential
  12. 12. LEVERAGE DATA ACROSS MARKETING CHANNELS12 Offerpop Confidential Actionable Social Marketing

×