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Business Insider, Social Commerce Summit, Offerpop

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  • 1. Mark CooperCo-Founder & CMO@markerpop A powerful, easy-to-use self-service social marketing platform1 Offerpop Confidential
  • 2. WORKING WITH THOUGHT LEADERS2 Offerpop Confidential
  • 3. CAMPAIGNS IN 3 EASY STEPS Set up Launch Track & optimize3 Offerpop Confidential
  • 4. 20 APPS ACROSS FACEBOOK & TWITTER Fan Acquisition Engagement Conversion400% increase in daily fan growth, 13,000 votes per Photo Contest 8% click-to-purchase14,500 emails collected per campaign conversion ratecampaign 4 Offerpop Confidential
  • 5. ETSY CASE STUDY Etsy uses Look Book to showcase products and drive traffic to their ecommerce site Over 500,000 campaign views Drove 45,000 visits to their site in 3 months 9% conversion rate5 Offerpop Confidential
  • 6. Categories –Discover popular &trending content onyour Timeline 6 Offerpop Confidential
  • 7. 7 Offerpop Confidential
  • 8. Fan Database –Harness social dataand convert fans intocustomers 8 Offerpop Confidential
  • 9. 9 Offerpop Confidential
  • 10. VIACOM’S LOGO TV CASE STUDY Logo TV uses Categories & Fan Database to identify and replicate their most popular content across 30 Facebook pages Increased number of active fans by 17% in one week Drove a 195% increase in fan loyalty Doubled their PTAT score in one month10 Offerpop Confidential
  • 11. THE SOCIAL DATA COLLECTED Campaign Apps Categories & Posts Fan Database User-submitted Data: • Categorization of Timeline Posts • Categories interacted with – • Name • Post Database segmentation • Email address • Reach • Engagement, influence, loyalty • Physical address • Clicks • Offerpop campaigns participated in • Phone number • PTAT • Likes, shares, comments, posts to • Purchase intent • Virality Timeline • Opt-ins • Facebook name, profile photo, country, gender Facebook Profile Data: • Location • Age & birthday • Likes Data Brands Can Export11 Offerpop Confidential
  • 12. LEVERAGE DATA ACROSS MARKETING CHANNELS12 Offerpop Confidential Actionable Social Marketing

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