Introducing Offerpop’s Integrated Social Marketing Platform


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Presented by: Mark Cooper, CMO & Co-Founder, Offerpop

Published in: Technology, Business
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Introducing Offerpop’s Integrated Social Marketing Platform

  1. 1. 1 Offerpop Confidential
  2. 2. WHO WE ARELaunched in 201045 employeesHelping marketers achieve social marketing success2 Offerpop Confidential
  3. 3. WE’VE SEEN A LOT OF SUCCESSFUL CAMPAIGNS 40,000 customers to-date 120,000 campaigns created 12 million emails collected 200 million consumer engagements3 Offerpop Confidential
  4. 4. WORKING WITH THOUGHT LEADERS4 Offerpop Confidential
  5. 5. THE INTEGRATED SOCIAL MARKETING PLATFORM (ISM) Campaigns Set up Launch Track & optimize Categories & Posts NEW Fan Database NEW5 Offerpop Confidential
  6. 6. 19 APPS ACROSS FACEBOOK & TWITTER Fan Acquisition Engagement ConversionAnn Taylor: JCPenney: Sole Society:20,000 fans acquired Thousands of newsfeed stories 400 purchases in one month6 Offerpop Confidential
  7. 7. APP FEATURES – POWERFUL & EASY-TO-USEMOBILE FIRST PUBLISH TO WEB PAGESOptimized for Apple iOS & Google Android devices. All apps can be deployed to web pages via iFrames.WHITE LABEL & CSS CUSTOMIZATION PROMO CODES & PRINTABLE COUPONSDesign custom campaigns via CSS. Brand all Easily upload unique codes and coupon and share links. Auto-generates barcodes.CONVERSION TRACKING API ADAPTERTrack sales and leads by campaign. Flexible XML data format with easy field mapping.GEO-TARGETING LANGUAGE TRANSLATIONRun different campaigns for multiple countries and Translate campaigns with one click – supports 17regions. languages.OPTIONAL FAN & PERMISSION GATING EASY FORM FIELD CREATIONAcquire fans & followers. Get permission to access Text fields, opt-in boxes, drop-down menus, andtheir profile info. more. Labels are customizable.REAL-TIME CAMPAIGN REPORTSOptimize your campaigns while they’re still live.7 Offerpop Confidential
  8. 8. THE INTEGRATED SOCIAL MARKETING PLATFORM (ISM) Campaigns Set up Launch Track & optimize Categories & Posts NEW Fan Database NEW8 Offerpop Confidential
  9. 9. NEW: CATEGORIES & POSTS  Discover popular and trending Timeline content quickly & easily  Optimize engagement and conversions via content, campaigns and offers Categorize posts based on whatever’s meaningful to your business System tracks the level of fan activity for each category Tracks key metrics – engagement, reach, click-throughs, virality Automatically archives all posts9 Offerpop Confidential
  10. 10. NEW: FAN DATABASE Learn who is the most influential, loyal, and engaged Segment fans based on the categories of content they engage with Automatically creates a profile for every person who likes, comments, shares your Timeline content Captures opt-in email addresses, user submitted form data, and Facebook data Run advanced searches to create segmented target lists10 Offerpop Confidential
  11. 11. DATA BRANDS CAN EXPORTRICH, ROBUST ISM SOCIAL DATA Campaigns USER SUBMITTED DATA VIA FACEBOOK PROFILE DATA VIA CUSTOM FORM FIELDS PERMISSION GRANT Name Opt-ins Location Email address Purchase history Age & birthday Physical address Purchase intent Likes Phone number Product preferences Twitter handle Categories & Posts Fan Database Categorization of Timeline posts Categories interacted with – segmentation Post database Engagement, influence, loyalty Reach – categories & posts Offerpop campaigns participated in Clicks – categories & posts Likes, shares, comments, posts to Timeline PTAT – categories & posts Facebook name, profile photo, country, gender11 Offerpop Confidential
  12. 12. LEVERAGE DATA ACROSS MARKETING CHANNELS Integrated Social Marketing12 Offerpop Confidential
  13. 13. THANK YOU! TO LEARN MORE, EMAIL ME AT: OR SEND ME A TWEET: @markerpop13 Offerpop Confidential