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West socmed surgery

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A short pres for a staff training morning.

A short pres for a staff training morning.

Published in: Business

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  • Transcript

    • 1. Social Media
    • 2. IntroductionsGraham Budd - SW Twitter & FacebookCiaran Murdoch - Planning TwitterJon McKay - Edintravel
    • 3. New technology
    • 4. New technology
    • 5. Quiz!!!
    • 6. Quiz!!!How many people in the UK own a mobile phone?
    • 7. Quiz!!!How many people in the UK own a mobile phone?92% of adults in the UK
    • 8. Quiz!!!How many people in the UK own a mobile phone?92% of adults in the UK 27% of adults own a smartphone
    • 9. Quiz!!!How many people in the UK own a mobile phone?92% of adults in the UK 27% of adults own a smartphone 47% of teenagers own a smartphone
    • 10. Social Media TodayToday 50% of UK adults use it at home330, 000+ active Facebook users in Edinburgh6.5% of Edinburgh-ers use Twitter5% cycle to work
    • 11. EdintravelLaunched in May 2010“to provide accurate and relevant informationon traffic delays and to pre-publicise majorroadworks”Currently followed by over 9,000 peopleCrowd-sourcing using #edintravel
    • 12. July 4th 2012
    • 13. Example54 people ret weeded it to their followers More than 33, 700 people Including Lothian Buses, STV & Evening News50 new people began following the account
    • 14. Stopping complaints before they happen:Mr Grumpy vs Mr Happy
    • 15. “My advice: Dont pay Edinburgh Council taxonline; payment failed and got a penalty charge”
    • 16. “Kudos to City of Edinburgh Council for sorting out the issue I tweeted about yesterday within 24 hours”
    • 17. Making our servicesmore visible & humanising them
    • 18. Thanks for listening Discussion