Scottish Health Council event

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A presentation I gave at the recent Scottish Health Council event on e-participation and how we are engaging our residents through social media and new technology.

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Scottish Health Council event

  1. 1. Engaging Communities through Social MediaSaturday, 16 February 2013
  2. 2. Introductions Graham Budd South West N’hood Twitter & Facebook @TheBuddster Satvinder Kaur West N’hood Twitter @saty_kaurSaturday, 16 February 2013
  3. 3. New technologySaturday, 16 February 2013
  4. 4. New Technology “Everything that can be invented has been invented.” - US Patents Office, 1899 “Who the hell wants to hear actors talk?!” - H M Warner, 1927 “There is no reason anyone would want a computer in their home.” - Ken Olson, President & founder of Digital, 1977Saturday, 16 February 2013
  5. 5. Quiz!!! How many adults in the UK own a mobile phone? 92% of adults in the UK 27% of adults own a smartphone 47% of teenagers own a smartphoneSaturday, 16 February 2013
  6. 6. Social Media Today Today 50% of UK adults use it at home 330, 000+ active Facebook users in Edinburgh 6.5% of Edinburgh-ers use Twitter 5% cycle to work Less than 10% read the Evening NewsSaturday, 16 February 2013
  7. 7. Edinburgh Council’s Social Media @Edinburgh_CC - 17, 600+ followers Edinburgh Council Facebook - 1, 900+ fans @Edintravel - 10, 800+ followers @southwest_team - 600+ followers South West Facebook - 200+ fans @west_team - 600+ followersSaturday, 16 February 2013
  8. 8. Edinburgh Council’s Social Media Consulting our residents Reporting issues with services Promoting events and service changesSaturday, 16 February 2013
  9. 9. Providing and sourcing information in real timeSaturday, 16 February 2013
  10. 10. Edintravel Launched in May 2010 “to provide accurate and relevant information on traffic delays and to pre-publicise major roadworks” Currently followed by over 9,000 people Crowd-sourcing using #edintravelSaturday, 16 February 2013
  11. 11. July 4th 2012 “Road completely flooded under the railway bridge at Holyrood. #edintravel”Saturday, 16 February 2013
  12. 12. Example 54 people re-tweeted it to their followers More than 33, 700 people Including Lothian Buses, STV & Evening News 50 new people began following the accountSaturday, 16 February 2013
  13. 13. Stopping complaints before they happen: Mr Grumpy vs Mr HappySaturday, 16 February 2013
  14. 14. “My advice: Dont pay Edinburgh Council tax online; payment failed and got a penalty charge”Saturday, 16 February 2013
  15. 15. “Kudos to City of Edinburgh Council for sorting out the issue I tweeted about yesterday within 24 hours”Saturday, 16 February 2013
  16. 16. Making our services more visible & humanising themSaturday, 16 February 2013
  17. 17. Saturday, 16 February 2013
  18. 18. Meet DianaSaturday, 16 February 2013
  19. 19. A little personalitySaturday, 16 February 2013
  20. 20. Accidental Success 11,759 people reached by #edinwarden STV posted 2 articles 22 new followers 19 clicks on our links Cllr Burns blogSaturday, 16 February 2013
  21. 21. Saturday, 16 February 2013
  22. 22. Other Projects Citywide campaign to promote Spring Cleans (#edinclean) Followed the Olympic Torch live through Edinburgh Live Q&A sessions with the Leader of the Council and various Police Inspectors Twitter24 - 24hrs of interacting with Council services and facilitiesSaturday, 16 February 2013
  23. 23. If we start using social media the world will end because; People will say bad things about us! People will ask us questions we can’t answer right away. People will expect us to be in 24hrs Staff will say bad things. We don’t have enough time to do this. What we do isn’t interesting.Saturday, 16 February 2013
  24. 24. Thanks for listening Questions/DiscussionSaturday, 16 February 2013

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