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Nhs socmed pres
 

Nhs socmed pres

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A presentation on Edinburgh Council's use of social media.

A presentation on Edinburgh Council's use of social media.

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Nhs socmed pres Nhs socmed pres Presentation Transcript

  • Social MediaA new way of connecting with our residents
  • Introductions Graham BuddSouth West N’hood Twitter & Facebook @TheBuddster Satvinder Kaur West N’hood Twitter @saty_kaur
  • New technology
  • New technology
  • Quiz!!!
  • Quiz!!!How many people in the UK own a mobile phone?
  • Quiz!!!How many people in the UK own a mobile phone? 92% of adults in the UK
  • Quiz!!!How many people in the UK own a mobile phone? 92% of adults in the UK 27% of adults own a smartphone
  • Quiz!!!How many people in the UK own a mobile phone? 92% of adults in the UK 27% of adults own a smartphone 47% of teenagers own a smartphone
  • Why Use Social Media?
  • Why Use Social Media?
  • Social Media TodayToday 50% of UK adults use it at home330, 000+ active Facebook users inEdinburgh6.5% of Edinburgh-ers use Twitter5% cycle to workLess than 10% read the Evening News
  • Edinburgh Council’s Social Media@Edinburgh_CC - 15, 500+ followersEdinburgh Council Facebook - 1, 500+ fans@Edintravel - 9, 000+ followers@southwest_team - 500 followersSouth West Facebook - 200+ fans@west_team - 500+ followers
  • Edinburgh Council’s Social MediaConsulting our residentsReporting issues with servicesPromoting events and service changes
  • Providing and sourcinginformation in real time
  • EdintravelLaunched in May 2010 “to provide accurate and relevant information on traffic delays and to pre-publicise major roadworks”Currently followed by over 9,000 peopleCrowd-sourcing using #edintravel
  • July 4th 2012“Road completely flooded under the railway bridge at Holyrood. #edintravel”
  • Example54 people re-tweeted it to their followers More than 33, 700 people Including Lothian Buses, STV & Evening News50 new people began following the account
  • Stopping complaints before they happen:Mr Grumpy vs Mr Happy
  • “My advice: Dont pay Edinburgh Council taxonline; payment failed and got a penalty charge”
  • “Kudos to City of Edinburgh Council for sorting out the issue I tweeted about yesterday within 24 hours”
  • Making our services morevisible & humanising them
  • Meet Diana
  • A little personality
  • A little personality
  • A little personality
  • A little personality
  • Accidental Success
  • Accidental Success11,759 people reached by #edinwarden
  • Accidental Success11,759 people reached by #edinwardenSTV posted 2 articles
  • Accidental Success11,759 people reached by #edinwardenSTV posted 2 articles22 new followers
  • Accidental Success11,759 people reached by #edinwardenSTV posted 2 articles22 new followers19 clicks on our links
  • Accidental Success11,759 people reached by #edinwardenSTV posted 2 articles22 new followers19 clicks on our linksCllr Burns blog
  • Other ProjectsCitywide campaign to promote Spring Cleans(#edinclean)Followed the Olympic Torch live throughEdinburghLive Q&A sessions with the Leader of theCouncil and various Police InspectorsTwitter24 - 24hrs of interacting with Councilservices and facilities
  • Thanks for listening Questions/Discussion