Empire Building 101

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How To Build Your Very Own Personal Empire

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Empire Building 101

  1. 1. The Broke Socialite Does... <ul><li>Empire Building 101 </li></ul>
  2. 2. Agenda <ul><li>Welcome & Introductions </li></ul><ul><li>The Broke Socialite Story </li></ul><ul><li>BRAND New. BRAND You. </li></ul><ul><li>Social Media Intent </li></ul><ul><li>Break </li></ul><ul><li>$$$$$ (Need I Say More?) </li></ul><ul><li>Now What? </li></ul><ul><li>General Q & A Session </li></ul>
  3. 3. Once Upon A Time... <ul><li>The Broke Socialite Story </li></ul><ul><ul><li>Always a DREAMER </li></ul></ul><ul><ul><li>Enjoyed CHALLENGES </li></ul></ul><ul><ul><li>LEADER (read:bossy) </li></ul></ul><ul><ul><li>RISK taker (led to many spankings) </li></ul></ul><ul><ul><li>Big THINKER </li></ul></ul>
  4. 4. Then There Was The Empire... <ul><li>15 years in Corporate America (pharmaceutical & technology field training) / Last 3 = Dreadful </li></ul><ul><li>Found my voice through The Broke Socialite blog in January 2006 </li></ul><ul><li>Joined Twitter & Facebook 18 months ago </li></ul><ul><li>Resigned from job 3 months ago </li></ul><ul><li>Haven’t looked back </li></ul><ul><li>Full-time Empire Builder & Chief Lifestyle Officer </li></ul>
  5. 5. What’s YOUR Story?
  6. 6. “Passion is EVERYTHING!” ---Gary Vaynerchuk Crush It: Why NOW Is The Time To Cash In On Your Passion 2009 2009 2009 2009
  7. 7. Who Is This Guy? <ul><li>www.tv.winelibrary.com </li></ul>
  8. 8. The Gospel According To Gary Vee <ul><li>Love your family. </li></ul><ul><li>Work super hard. </li></ul><ul><li>Live your passion. </li></ul>
  9. 9. The Broke Socialite Timeline <ul><li>January 2006 - Began The Broke Socialite Blog </li></ul><ul><li>November 2008 - Overhauled the blog creatively </li></ul><ul><li>November 2008 - Joined Facebook & Twitter </li></ul><ul><li>January 2009 - Began to DELIBERATELY position TBS as a brand and influencer </li></ul><ul><li>Spring 2009 - Created the business plan that is being implemented now </li></ul><ul><ul><li>Speaking engagements </li></ul></ul><ul><ul><li>Aligning strategically with marketers </li></ul></ul><ul><ul><li>Created The Broke Socialite Media, LLC (legally and financially) </li></ul></ul><ul><li>Fall 2009 - Began the development of The Broke Socialite Does...Events Series </li></ul>
  10. 10. The Broke Socialite Organization Chart The Broke Socialite Media, LLC TBS Does... Miss Pinkie’s Press Hinge Social Media Consulting
  11. 11. Blogging <ul><li>Be consistent. </li></ul><ul><li>Proofread. </li></ul><ul><li>Create an editorial calendar. </li></ul><ul><li>Prevent burnout by being realistic and engaging guest writers. </li></ul><ul><li>Develop a terms of engagement. </li></ul><ul><li>Disclose relationships with marketers. </li></ul><ul><li>Analyze your metrics. </li></ul><ul><li>Repurpose content. </li></ul><ul><li>Comment on other blogs. </li></ul>
  12. 12. Facebook <ul><li>Create separate pages: personal and brand. </li></ul><ul><li>Update status often. </li></ul><ul><li>Utilize tools such as Selective Tweets, Networked Blogs, FourSquare. </li></ul><ul><li>Be careful with tagging. </li></ul><ul><li>Engage with your community. </li></ul><ul><li>Utilize Insights metrics to learn your community. </li></ul>
  13. 13. Twitter <ul><li>Determine if you will have personal and/or brand handles </li></ul><ul><li>Engage. Not a monologue. </li></ul><ul><li>Edit your followers and those you follow. </li></ul><ul><li>Build lists. </li></ul><ul><li>Align with like brands. See who they follow. </li></ul><ul><li>Use a productivity tool like Hoot Suite or Tweet Deck. </li></ul><ul><li>Quality versus quantity. </li></ul><ul><li>Don’t spar. </li></ul><ul><li>Share brand-centric tips, tricks, ideas. </li></ul><ul><li>Be courteous and follow The Golden Rule. </li></ul>
  14. 14. 15 Minute Break
  15. 15. We’ll Resume In 5 Minutes
  16. 16. The Broke Socialite Media Brand <ul><li>Relatable </li></ul><ul><li>Honesty and Trustworthiness </li></ul><ul><li>Transparency </li></ul><ul><li>Reliable source for tips and resources </li></ul><ul><li>Fun </li></ul><ul><li>Budget and value </li></ul><ul><li>Inspirational </li></ul>
  17. 17. Your Brand: What Does It Say?
  18. 18. Be Confident In Your Area of Expertise <ul><li>What do you offer that no one else can? </li></ul><ul><li>Stand out in the crowd. Blending in is not good enough. </li></ul><ul><li>Identify personal qualities that you want others to associate with your brand. </li></ul><ul><li>Once you’ve established a niche, it’s important to reflect that image in your day-to-day interactions. </li></ul>
  19. 19. Utilize The Web To Your Advantage <ul><li>Ensure that your blog/web presence is up to par. </li></ul><ul><li>Your writing should reflect your personality and be clear/concise. </li></ul><ul><li>Photos of yourself are helpful. </li></ul><ul><li>Invest in a Flip camera. Readers LOVE vlogs. </li></ul><ul><li>Engage in social media which enhance Google search results. </li></ul>
  20. 20. Writing and Blogging <ul><li>Update your blog at least once a week. </li></ul><ul><li>Spread the word about your blog; especially on Twitter and Facebook. </li></ul><ul><li>Join a blog network. </li></ul><ul><li>Consider publishing your blog into a guide. </li></ul>
  21. 21. Make Headlines! <ul><li>Add media influencers to your network. </li></ul><ul><li>Host a BlogTalk radio or UStream show based on your area of expertise. </li></ul><ul><li>Use HARO. </li></ul><ul><li>Cross-promote any appearances using social media. </li></ul>
  22. 22. Personal Appearances <ul><li>Attend networking events. </li></ul><ul><li>Be prepared to give a 30-second overview of your brand at all times. Tailor and refresh as necessary. </li></ul><ul><li>Seek out opportunities to speak at conferences and workshops about your area of expertise. </li></ul>
  23. 23. What Are Your Branding Challenges?
  24. 24. Brandbuilding Tips For Your Empire <ul><li>Be responsible. </li></ul><ul><li>Be authentic. </li></ul><ul><li>Consider your audience. </li></ul><ul><li>Exercise good judgement. </li></ul><ul><li>Understand community. </li></ul><ul><li>Respect copyrights. </li></ul><ul><li>Exercise shameless self-promotion but do not be obnoxious. </li></ul><ul><li>Protect confidential information. </li></ul><ul><li>Bring value. </li></ul><ul><li>Be productive. </li></ul>
  25. 25. Show Me The Money! <ul><li>(a.k.a. Generating Profits From Your Passion) </li></ul>
  26. 26. What Stands Between You and The Money?
  27. 27. Pillars of Empire Monetization <ul><li>Focus on your passion. </li></ul><ul><li>Fulfill others’ needs and wants. </li></ul><ul><li>Determine if you’ve mastered your passion. </li></ul><ul><li>Are you passion-driven or profit-driven? </li></ul><ul><li>Do you know HOW to make money? </li></ul><ul><li>Are you willing to take a leap of faith? </li></ul>
  28. 28. Empire Monetization School of Hard Knocks <ul><li>Be willing to perform your passion for free. </li></ul><ul><li>Establish and know your worth. </li></ul><ul><li>The money does not always come overnight; but it comes. </li></ul><ul><li>Be willing to negotiate (if applicable). </li></ul>
  29. 29. Q & A
  30. 30. Thank You!

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