Your SlideShare is downloading. ×
Data privacy by the numbers
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Data privacy by the numbers

4,457

Published on

Global consumers want similar things when it comes to personal data. In this slideshow, we explore the sentiments about data privacy expressed by people across countries, industries, and data types. …

Global consumers want similar things when it comes to personal data. In this slideshow, we explore the sentiments about data privacy expressed by people across countries, industries, and data types.

For more information, please check out the BCG report, "The Trust Advantage" (http://on.bcg.com/1gr9j5P) and visit the "Big Data and Beyond" section of bcg.perspectives (http://on.bcg.com/1g7tpgc).

Published in: Business
0 Comments
10 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,457
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
1
Comments
0
Likes
10
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Data Privacy by the Numbers March, 2014
  • 2. BCG Trust Slideshow-Slideshare-final.pptx 1Draft—for discussion only Copyright©2014byTheBostonConsultingGroup,Inc.Allrightsreserved. At a glance • Global consumers agree about many things related to personal data. • But important differences remain across countries, industries, and data types. • This slideshow explores the landscape of data privacy around the world. • Companies that excel at creating trust should be able to increase the amount of consumer data they can access by at least five times in most countries. • The resulting torrent of newly available data will meaningfully shift market share and accelerate innovation – that's what we call Trust Advantage. Source: Survey of 10,000 consumers aged 18 and older in developed and developing countries, conducted as part of BCG's larger 2013 Global Consumer Sentiment Survey
  • 3. BCG Trust Slideshow-Slideshare-final.pptx 2Draft—for discussion only Copyright©2014byTheBostonConsultingGroup,Inc.Allrightsreserved. Caution: Data on board For consumers in most countries, the privacy of personal data remains a top issue Note: Survey question: "You have to be cautious about sharing your personal information online." Responses given on a scale of 1 to 10, from "strongly agree" to "strongly disagree." Included are the responses "agree" or "strongly agree." Source: BCG Global Consumer Sentiment Survey 2013
  • 4. BCG Trust Slideshow-Slideshare-final.pptx 3Draft—for discussion only Copyright©2014byTheBostonConsultingGroup,Inc.Allrightsreserved. Age is not a dividing line Millennials and non-Millennials report similarly high levels of caution Note: Survey question: "You have to be cautious about sharing your personal information online." Responses given on a scale of 1 to 4, from "strongly agree" to "strongly disagree." Included are the responses "agree" or "strongly agree." Millennials are defined as those aged 18 to 34; Non-Millennials are aged 35 and above. The countries included define the generational age ranges in comparable ways Source: BCG Global Consumer Sentiment Survey 2013
  • 5. BCG Trust Slideshow-Slideshare-final.pptx 4Draft—for discussion only Copyright©2014byTheBostonConsultingGroup,Inc.Allrightsreserved. The generations agree about privacy Financial, family, and health information are considered the most private types of data in the U.S. Note: Survey question: "How private do you consider the following types of personal data" Younger Millennials are respondents aged 18 to 24; older Millennials are respondents aged 25 to 34; Gen-Xers are respondents aged 35 to 48; Baby Boomers are respondents aged 49 to 67; Silents are respondents aged 68 and older Source: BCG Global Consumer Sentiment Survey 2013
  • 6. BCG Trust Slideshow-Slideshare-final.pptx 5Draft—for discussion only Copyright©2014byTheBostonConsultingGroup,Inc.Allrightsreserved. The world's citizens share common concerns Credit card and financial information are considered the most private types of data globally Note: Survey question: "How private do you consider the following types of personal data?" Source: BCG Global Consumer Sentiment Survey 2013
  • 7. BCG Trust Slideshow-Slideshare-final.pptx 6Draft—for discussion only Copyright©2014byTheBostonConsultingGroup,Inc.Allrightsreserved. Where privacy matters most Developed-country consumers tend to worry more about privacy than developing-country consumers Note: Survey question: "How private do you consider the following types of personal data?" Bubble size shows the absolute difference between the percentage of respondents in rapidly developing economies and the percenage of respondents in developed countries who answered "moderately private" or "extremely private." Source: BCG Global Consumer Sentiment Survey 2013
  • 8. BCG Trust Slideshow-Slideshare-final.pptx 7Draft—for discussion only Copyright©2014byTheBostonConsultingGroup,Inc.Allrightsreserved. Industries of greatest concern in Europe Consumers worry the most about online, financial, and telecom companies Note: Survey question: "With which, if any, of the following types of companies do you have concerns about sharing your private data?" Source: BCG Global Consumer Sentiment Survey 2013
  • 9. BCG Trust Slideshow-Slideshare-final.pptx 8Draft—for discussion only Copyright©2014byTheBostonConsultingGroup,Inc.Allrightsreserved. Industries of greatest concern in select developed countries Consumers worry the most about online and financial companies Note: Survey question: "With which, if any, of the following types of companies do you have concerns about sharing your private data?" Source: BCG Global Consumer Sentiment Survey 2013
  • 10. BCG Trust Slideshow-Slideshare-final.pptx 9Draft—for discussion only Copyright©2014byTheBostonConsultingGroup,Inc.Allrightsreserved. Industries of greatest concern in select developing countries To widely varying degrees, consumers often worry about online, telecom, and financial companies Note: Survey question: "With which, if any, of the following types of companies do you have concerns about sharing your private data?" Source: BCG Global Consumer Sentiment Survey 2013
  • 11. BCG Trust Slideshow-Slideshare-final.pptx 10Draft—for discussion only Copyright©2014byTheBostonConsultingGroup,Inc.Allrightsreserved. Consumers want control In most countries, citizens want easy ways to shape the use of data about them Note: Survey question: "If I were given simple tools to control how my personal data were used, I would use those tools." Source: BCG Global Consumer Sentiment Survey 2013
  • 12. BCG Trust Slideshow-Slideshare-final.pptx 11Draft—for discussion only Copyright©2014byTheBostonConsultingGroup,Inc.Allrightsreserved. How to unlock more big data Generating trust can often increase access to consumer data by at least five times Note: The exhibit shows survey responses that are comparable for the purposes of demonstrating the effect of trust on consumer's willingness to share personal data. Survey question (green): "If I had the ability to prevent the harmful uses of data, I would be more willing to let companies use data about me." Included are the responses "agree" or "strongly agree"—that is, those consumers who are willing to share data when they can trust that potential harm will be mitigated. Survey question (blue): "Data should only be used by a company for the purpose for which it was collected." Included are the responses "disagree" or "strongly disagree"—that is, those consumers who are willing to share data even when they cannot trust that the data will not be used in contexts in which it could cause harm Source: BCG Global Consumer Sentiment Survey 2013
  • 13. BCG Trust Slideshow-Slideshare-final.pptx 12Draft—for discussion only Copyright©2014byTheBostonConsultingGroup,Inc.Allrightsreserved. Thank you

×