Visual Storytelling & Thumbstopping design

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How we consume information is constantly changing. With the shift towards highly visual storytelling and the decrease in organic reach by many social platforms it is even more important that your content tells a story and ultimately gets a users thumb to stop on your content and take notice.

This deck highlights best in class examples of visual storytelling, atomized content, thematics & real-time examples that are creative and drove engagement.

Many examples were featured by Facebook & Twitter teams as best in class.

Published in: Marketing, Technology, Business
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Visual Storytelling & Thumbstopping design

  1. 1. THUMBSTOPPING DESIGN
  2. 2. TOM EDWARDS V P, D I G I TA L S T R AT E G Y
  3. 3. H O W T O S TA N D O U T ?
  4. 4. VISUAL STORYTELLING
  5. 5. S T O R I E S & FA C T S = 2 2 % HIGHER RECALL
  6. 6. AT O M I Z E D C O N T E N T
  7. 7. Less Like
  8. 8. More Like
  9. 9. THEMES
  10. 10. R E L E V A N T & T I M E LY
  11. 11. #SKYWIRE GENERATED 1M TWEETS
  12. 12. #SKYWIRE GENERATED 1M TWEETS
  13. 13. #SKYWIRE GENERATED 1M TWEETS
  14. 14. #SKYWIRE GENERATED 1M TWEETS
  15. 15. MOBILE FIRST DESIGN
  16. 16. THANK YOU!!! Tom Edwards VP, Digital Strategy & Innovation The Marketing Arm & Fanscape @BlackFin360 BlackFin360.com/blog tedwards@themarketingarm.com
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