BMA Website Guide: Practical Help & Campaign Support

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TheBMA

BMA Website presentation from the student Communication Workshop, October 2013.

Technology Business

How the website works
•Two-pronged approach: practical support
and campaigns
•Users come to the site looking for something
•Content must be for online and mobile
•Less is more
•Digital first, emphasis on multimedia
•Personalised content

Practical support
• Handbooks and guides, from careers to tax returns
• Easily accessible, clear and intuitive
• Links across the website directing users

Campaigns
• Wide-ranging campaigns with multimedia support
• Live coverage of events
• Infographics and interactive maps

The future: 1
• New-look committee pages
• Multimedia, images, maps, and graphics
• Simplified navigation and direct links

The future: 2
• Increased interaction and engagement
• Online games and tools to put your voice across
• Case studies to be explored

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BMA Website Guide: Practical Help & Campaign Support

1. The BMA website How we can help you

2. How the website works •Two-pronged approach: practical support and campaigns •Users come to the site looking for something •Content must be for online and mobile •Less is more •Digital first, emphasis on multimedia •Personalised content

3. Practical support • Handbooks and guides, from careers to tax returns • Easily accessible, clear and intuitive • Links across the website directing users

4. Campaigns • Wide-ranging campaigns with multimedia support • Live coverage of events • Infographics and interactive maps

5. The future: 1 • New-look committee pages • Multimedia, images, maps, and graphics • Simplified navigation and direct links

6. The future: 2 • Increased interaction and engagement • Online games and tools to put your voice across • Case studies to be explored

BMA Website Guide: Practical Help & Campaign Support

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