==== ====Hello from user.www.dingo123.com==== ====Whether you book publish your own book, try book publishing on demand, or try traditionalpublishing, you should look into the details of the deal before you leap.Whats the Best Path to Publish Your Book?Your print or ebook is soon to be finished. You wonder if you should try to get an agent torepresent you to the publisher. Maybe youve already sent out your query letter to some agents.You dream "how great it would be to be taken under a publishers wings."Whats wrong with this picture? Even if an agent has given you the go and asks for a bookproposal that has specific marketing information in (it takes three-seven months to write), you stillhave to face reality.FACT: Like Oprah, publishers and agents choose only 1-2% of proposals submitted.Lets say for now, you are chosen. The point is, are you fortunate to be chosen?Are you willing to wait on the traditional publishing process 2 years? Are you willing to acceptaround 2-5% of the profits? Do you realize that after a few months of one initial book tour (of whichyou must pay all costs from your book sales), you are on your own? And, if you dont put a lot oftime into promotion, your book will fade away within 2 months from the brick and mortar book storeshelves. All unsold and coffee-stained books left will be returned, and the cost is deducted fromthe authors royalties. Unless you are a favored celebrity or famous author, publishers put littletime or money into your books promotion. Without that benefit, why go this way?Get the Right Help the Right WayWho says you cant publish your own book? It will certainly cost you less than you imagine, under$1000 for a print version and close to nothing for your eBook. Self-publishing will bring you all theprofits. It will put you in charge to make suitable and favorable writing, publishing, and promotiondecisions.With a little help from professionals! These entrepreneurial experts such as book coaches, bookdesigners, and eBook specialists can guide you through publishing success. These people maygive teleseminars, small group coaching experiences, and other inexpensive ways to learn theropes. These pros will shorten your learning curve too, so you get the right help right away to writethe right book right away.When you think you still have to promote your books, even with a publisher, why not keep most of
the profits and do some of the work yourself? Learn from your bookcoachs experiences, "Do WhatYou Do Best -and Hire the Rest!" (That doesnt mean you cant barter for services). Check out themethods below and see which one suits you best, is more rewarding, and far more profitable.Why Self-Publishing?You can self-publish your print or eBook.In self-publishing, you are the boss. You get to choose the cover, the style, the layout, themessage, even the format (eBook or Print Book). Since you are the one enthused about it, you willbe able to capitalize and can promote far better than many publishers.In self-publishing, who do you think can sell your book the best? You, the passionate author inlove with his or her book, or the rookie publishers employee in charge of publicizing your book?On Demand Book Printing (POD)1. Hire the Publisher/Printer yourself to just print your book from your word file. POD companieslike Deharts.com do short runs from 1 - 2500 books. They will put your files into PortableDocument Format (PDF) to sell on your web site or another site you choose to sell your books. Acomplete explanation of these opportunities are included in the How to Write your eBook or OtherShort Book--Fast!Referred to as POD, many companies who say they are POD Publishers are really printers. With acompany like Deharts, you keep all of your books rights. This method helps you make much moreprofit from your effort and you will get your book out to the buyers so much faster, making fasterprofits. The turnaround is around 6-8 weeks ( instead of the traditional publishers two years) so itpays to plan ahead. A $15 book may cost $4-$5 to print for a small run of around $100 . Your bookcoach recommends you print only what you can sell in three-four months. These you can sell atthe back of the room or on your own web site and make $11 each book. When you order 500books, the price drastically drops and your profit rises.2. Hire Full-Service Print on Demand Publisher/Printers who each charge you an up front fee toset up. They too take your word files and put into Portable Document Format.The upside of this choice? Some will list you with Ingraham, one of the largest book distributors inthe U.S., linked to most bookstores. For a fee from $750-$1000, these companies will give you anISBN number if you plan to sell your book on someone elses web site. They will offer your book attheir site among the other 25,000 titles. They may list you in BooksinPrint.com, and some willformat your book.The downside? Check to see if you need these services. You dont need an ISBN # if you sell fromyour own web site. You probably wont sell your book in a brick and mortar book store. (becauseits not where your audience goes for you books topic-They go online to buy) Think about yourbook and where your best market is. Opinions from Dan Poynter, John Kremer, and myself say,"Bookstores are a lousy place to sell books." Walk ins are not looking for an unknown authorsbook.
Be aware these sites list books, but dont promote or market them. They give you a 100 wordsdescription. Thats usually not enough to show you the reasons to buy this book. Your coachrecommends you write a sales letter for your site, and a shorter one for email promotion. If copyon their site doesnt sell your book, you could have taken that money to be listed there to makeyour own one-page book web site you can get designed by a pro for around $500. Then, you canget targeted free traffic to your web site with advanced article marketing and use social media likefacebook and twitter to partner with.The biggest down of these printers/publishers is you dont have any control over your book. Here,you must buy back each book from the printer/publisher at a wholesale price--almost half of whatyou will sell it for. So, your profits are limited.Im reticent to even send you to POD Publishers, because when your investigate, you find that theauthor loses and the publisher wins. Ask around of other authors who have gone this route. Whatkind of money are they making on their book? Has it branded their business to make them knownas the savvy expert?Heres a few. Check the deals to see if you win.1. http://www.IUniverse.com2. http://www.infinitypublishing.comBuyer BewareBefore you buy any marketing packages from these POD businesses, know that they wontpromote your book at all.Consult a book and book marketing coach and learn how you can put together a simple plan andaction steps that are mostly free. They brought your coach over $3000 book sales a month for herfirst years efforts. After that, in the next many years, much more.For instance, if you sell online, youll have hundreds of thousands of eager book buyers ready tobuy when you apply the number one, free way to promote your book--submitting articles to high-traffic article directories and blogs like HubPages.com.Book Publishing Information - On eBooksIf you sell your book as an eBook on your web site or link it to other publishing web sites, you willmake 100% of the profit.FACT: In traditional publishing for print books, you must get a distributor, and a wholesaler to getbrick and mortar bookstores to carry your book. The bookstore gets a percentage too. Maybethese costs will add up to 85%! Whats left for the author, the one who wants to make a differencein peoples lives? The one who put his/her blood, sweat, and tears into the book?I recommend writing an eBook to test your audience an get the kinks out before a print version.Is there a drawback to self-publishing?
If you print it, you must pay for the printing yourself, but remember that could be as low as $300 for50 plus books. Print on Demand short runs from one to 500. Depending on how many that couldrun from $4-$7or a book you can sell for $20 up.When you write a book your audience already wants, you can charge a lot more. Youll only haveto make a small investment, you wont have a huge inventory, and you can apply your extra cashto book promotion, the most important part of the books journey.If you write an eBook, here are some of the benefits...You make all the money, can make ongoing, passive profits for life, spend much less time writingand promoting, retain total control, share your unique, important message with 1000s daily, brandyour business and build your client base and credibility, reach your target audience easily anddistribute yourself, spend less money and have more cash flow, finish your book within 30 days,make ongoing, passive profits for life, can update your book when it needs it, become the savvyexpert in your field, gain trust, credibility and friends. Did I mention profits? Youll make more thanyou dreamed of.Note: Create good will by updating your eBooks each 2 years and give them to customers free.More benefits: you dont have printing or inventory costs, can use word in 8 ½ by 11 formatand PDF, dont have to travel, dont have to tell or sell, dont have to package and mail books.When you distribute and sell online from email or a Web site youll have no packaging and nomailing. For the reluctant marketer, you wont have to dress for success, give book talks, and givethem to audiences who are not pre-sold that your book is just right for them.What this means is that online promotion is reasonable, fast, and easy.Promotion is always at least as important, if not more important, than your book. Withoutmarketing, your book will not sell. You wont be known as the "go to" person in your niche.Drawbacks are starting to look like profits and a low cost investment for you. With certain PODprinters, you can keep control and distribute the books as you print them. Now, you wont havehundreds or thousands of unsold books in your garage gathering dust. And eBooks? Evensimpler.Many people feel its a drawback to have to market and promote their books. Yet, you can learnskills such as the sixty second "tell and sell," the promotional article or power press release, andthe sales letter for your Web site from an already successful author-coach. Some publicists chargea lot of money and tend to overdo the media kit, (media editors and reporters usually throweverything away except the news release).You need to learn how to talk about your book in a few sentences, a few paragraphs, and a longersales letter. You need someone who has authored and sold many books, one with long-term copywriting experience. But even if you spend $700 for coaching, editing and printing, youll still be ableto realize a larger profit than the traditional route.You the author need to decide what publishing path is best for you. Be sure to make it the mostprofitable!
Judy Cullins is a full-service, veteran book coach who is an advocate for her business clients.Toget her popular free eBook "20 High-Octane Tips for Writing and Marketing your Book"http://www.bookcoaching.com/help-writing-a-book.phpArticle Source:http://EzineArticles.com/?expert=Judy_Cullins==== ====Hello from user.www.dingo123.com==== ====