The'Go Mobile' Statbook Spring 2013
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The'Go Mobile' Statbook Spring 2013

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A quarterly update of all the stats and facts you need to know about the mobile industry. Along with our top tips this statbook will help you take the first steps in going mobile, or update your ...

A quarterly update of all the stats and facts you need to know about the mobile industry. Along with our top tips this statbook will help you take the first steps in going mobile, or update your current mobile strategy.

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    The'Go Mobile' Statbook Spring 2013 The'Go Mobile' Statbook Spring 2013 Presentation Transcript

    • Spring 2013 Edition The ‘Go Mobile’ Statbook A quarterly update on all the stats and facts you need to know about the mobile industry 0207 418 0290 www.TheAppGarden.co.uk
    • How can your business take advantage of the mobile app revolution? This simple six step guide explains how… 6. Your Next Steps Contents 3. Tablet Consumer Behaviour 1. The Mobile Industry Today 2. Smartphone Consumer Behaviour 4. Mobile App Behaviour 5. Mobile Website Behaviour
    • 1 The Mobile Industry Today The mobile industry is growing rapidly and changing the way consumers interact with companies. Consumer behaviour has always driven effective marketing. A shift in your approach to marketing is required to address mobile.
    • 64% UK smartphone penetration 712.6 million smartphones were shipped in 2012 44.1% rise from 2011 Google mobile searches in past two years 1 The Mobile Industry Today
    • With mobile phones set to become the number one web access device in 2013, mobile marketing is playing a leading role in engaging with current and potential customers. 1 The Mobile Industry Today TIP Accept that the world has gone mobile, and that all businesses need to embrace mobile marketing.
    • 1 The Mobile Industry Today In 2013 mobile- connected devices will exceed the world's population 42% of email opens come from mobile
    • Understand how consumers use their smartphones. This is key to determining how to take your mobile strategy forward. More than 63% of the UK population own a smartphone. 95% of these use it to research products and services. 2 Smartphone Consumer Behaviour
    • 85% have searched for local information 81% have taken an action as a result 2 Smartphone Consumer Behaviour
    • 2 Smartphone Consumer Behaviour Ensure your online content is optimised for all mobile devices. Are you providing an engaging and memorable mobile experience? TIP Check out your competitor’s websites. Is it optimised for mobile? Do they have an app?
    • 2 Smartphone Consumer Behaviour 59% access the internet via smartphones everyday 84% notice mobile ads on smartphones 34% reach for their smartphone when they first wake up
    • 3 Tablet Consumer Behaviour Content must be optimised for all types of devices to ensure an engaging user experience. Differing smartphone and tablet screen sizes add to the growing challenge of effective mobile marketing.
    • 3 Tablet Consumer Behaviour Check out your competitor’s websites and whether they have an app. How do you compare? 12 million UK adults own a tablet tablets will be sold worldwide by 2014 208 million
    • 2 Smartphone Consumer Behaviour3 Tablet Consumer Behaviour It is important to consider what content is suitable for each device. For tablets owners, bold product images and shopping carts are essential to address their frequent purchasing habits. TIP Include loyalty programmes in your mobile app to ensure maximum sales and customer loyalty.
    • 72% of tablet owners make purchases from their devices on a weekly basis £ £ £ £ £ 2 Smartphone Consumer Behaviour3 Tablet Consumer Behaviour
    • Mobile apps establish a new customer loyalty and communication channel. 2 Smartphone Consumer Behaviour4 Mobile App Behaviour Use this channel effectively by clarifying the purpose of the app and including engaging, valuable and interactive content.
    • 2 Smartphone Consumer Behaviour4 Mobile App Behaviour 40% buy more products from retailer-branded apps 64% of mobile phone time is spent on apps
    • 2 Smartphone Consumer Behaviour4 Mobile App Behaviour Smartphone users prefer using mobile apps to mobile websites because they provide better customer experience. A successful mobile app builds customer loyalty, leading to greater interaction and increased sales. TIP Build in exclusive promotions and discounts to ensure app downloads and frequent use.
    • 2 Smartphone Consumer Behaviour4 Mobile App Behaviour 85% prefer mobile apps over mobile websites, primarily because apps are more convenient, faster, and easier to navigate easy to navigatefasterconvenient
    • 4 Mobile App Behaviour5 Mobile Website Behaviour Mobile websites allow visitors to view content that is optimised for easy navigation and reading. With 59% of the UK smartphone users accessing the internet every day, it is important that your website meets their expectations.
    • 71% expect websites to load as quickly on their mobile phone as on their desktops 74% will only wait for 5 seconds or less for a web page to load I Loading… 99% Loading… 75% 4 Mobile App Behaviour5 Mobile Website Behaviour
    • ‘Responsive’ website design is new technology that morphs your desktop website to fit all screen sizes by resizing and optimising content for each device. 5 Mobile Website Behaviour TIP Test your website on different mobile devices. Can you easily read and navigate around your site without zooming and scrolling?
    • 5 Mobile Website Behaviour 57% of users say they would not recommend a business with a poorly designed mobile site 35% would turn to a competitor’s site after a bad mobile experience
    • 6 Your Next Steps Start considering your marketing communications from a mobile perspective. All forms of marketing, both offline and online, may generate mobile search enquiries. Whilst many businesses are going mobile and budgeting for mobile marketing, the majority have yet to adopt a mobile strategy.
    • 2/3 of the FTSE 100 don’t have an optimised website 19% of businesses say they will invest £66,000 or more in a mobile strategy £ 6 Your Next Steps
    • 6 Your Next Steps Your Easy 3 Step Plan 1. Upgrade your website, so it is mobile optimised. 1. Explore how a mobile app can add value to your business. 2. Deliver on a mobile marketing plan.
    • 39% Expected increase in mobile app marketing £ £ ££ 6 Your Next Steps Join the Mobile App Revolution Contact us NOW! info@theappgarden.co.uk 0203 418 0290 www.theappgarden.co.uk 71% of retailers believe a mobile app will be the most important consumer engagement resource in 1-3 years