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The 'Go Mobile' Statbook Summer 2013
 

The 'Go Mobile' Statbook Summer 2013

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A quarterly update of all the stats and facts you need to know about the mobile industry. Along with our top tips this statbook will help you take the first steps in going mobile.

A quarterly update of all the stats and facts you need to know about the mobile industry. Along with our top tips this statbook will help you take the first steps in going mobile.

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    The 'Go Mobile' Statbook Summer 2013 The 'Go Mobile' Statbook Summer 2013 Presentation Transcript

    • Summer 2013 Edition The ‘Go Mobile’ Statbook A quarterly update on all the stats and facts you need to know about the mobile industry 0207 418 0290 www.TheAppGarden.co.uk
    • How can your business take advantage of the mobile revolution? This simple six step guide explains how… 6. Your Next Steps Contents 3. Tablet Consumer Behaviour 1. The Mobile Industry Today 2. Smartphone Consumer Behaviour 4. Mobile App Behaviour 5. Mobile Website Behaviour
    • 1 The Mobile Industry Today In ten months the number of 16-64 year olds who own a smartphone in the UK has grown from 58% to 72%. Consumers are becoming increasingly dependent on their mobile devices to help them with everyday questions and activities.
    • 72% UK smartphone penetration (aged 16-64) Over £15 billion in-store UK retail sales are Influenced by mobile activities 1 The Mobile Industry Today 96% of consumers say they have encountered sites clearly not design for mobile devices. 96% of consumers say they have encountered sites clearly not design for mobile devices. 96% of consumers say they have encountered sites clearly not design for mobile devices. 96% of consumers say they have encountered sites clearly not design for mobile devices. 96% of consumers say they have encountered sites clearly not design for mobile devices. 96% of consumers say they have encountered sites clearly not design for mobile devices. 96% of consumers say they have encountered sites clearly not design for mobile devices. 96% of consumers say they have encountered sites clearly not design for mobile devices. 96% of consumers say they have encountered sites clearly not design for mobile devices. 96% of consumers say they have encountered sites clearly not design for mobile devices. 96% of consumers say they have encountered sites clearly not design for mobile devices. 96% of consumers say they have encountered sites clearly not designed for mobile devices
    • 1 The Mobile Industry Today 90% of the world’s population have a mobile subscription £500 million spent on mobile advertising in 2012 in the UK £ £ £ £ £ £ £ £ £
    • Convenience lies at the heart of mobile usage. Business need to ensure they are executing their offering through all mobile devices. Business should also address the functionality of mobile devices, to offer an enhanced customer experience. 1 The Mobile Industry Today TIP Use your mobile devices to test the customer experience. Are you making it easy for consumers to buy?
    • Smartphone ownership in the UK is dramatically rising and about to grow beyond PC/laptop ownership. The purchasing path online is still fragmented, with consumers moving from one device to another to complete activity. Smartphones are vital as they are most often at the start of this path. 2 Smartphone Consumer Behaviour
    • 2 Smartphone Consumer Behaviour 89% of 18-24 yr olds in the UK own a smartphone 41% start research on on device… …often moving to another to complete
    • 2 Smartphone Consumer Behaviour 1 in 3 reach for their smartphone when they look for information 66% have their phones with them 24/7 50% Buy goods on smartphones
    • 2 Smartphone Consumer Behaviour There are a wide range of smartphones available in the UK, however the market is dominated by two mobile operating systems; iOS and Android. Are you serving both key operating systems? TIP Make sure your mobile optimised website and mobile app serves both iOS and Android.
    • 3 Tablet Consumer Behaviour Popular activities on tablets include media consumption, shopping and productivity. Businesses have an opportunity provide a unique and enriched tablet experience based on popular activities. Tablet ownership is increasing faster than the rise of the smartphone. The difference in behaviour on tablets is also bringing a massive shift in marketing.
    • 3 Tablet Consumer Behaviour Check out your competitor’s websites and whether they have an app. How do you compare? Tablet users spend 50% more than PC users 70% more page views per visit on a tablet than a smartphone
    • 50% more spent per purchase on a tablet than a smartphone 2 Smartphone Consumer Behaviour3 Tablet Consumer Behaviour £ £ £ £ £ £ Mobile visitors are 3x more likelyto make a purchase on a tablet than a smartphone
    • 2 Smartphone Consumer Behaviour3 Tablet Consumer Behaviour Consider how your customers are interacting with your website or mobile apps on their tablets. Are you providing a different experience to other mobile devices and PC? TIP Use high definition images and embed videos into your tablet customer experience.
    • Mobile apps can be used both internally within your business to drive process efficiency, and externally to engage with your customers. 2 Smartphone Consumer Behaviour4 Mobile App Behaviour Consider how your business and your customers could benefit from interacting with content in a mobile app wherever they are.
    • 2 Smartphone Consumer Behaviour4 Mobile App Behaviour 25% of consumers have downloaded apps for shopping or purchasing goods in the last year 68% of consumers only downloaded free apps
    • 2 Smartphone Consumer Behaviour4 Mobile App Behaviour 44% would use more apps to help with everyday activities such as communication, entertainment and shopping 1/3 of mobile apps revenue will be generated by advertising by 2014
    • 2 Smartphone Consumer Behaviour4 Mobile App Behaviour Often many apps are downloaded to consumers phones, however the average number of apps opened each day is 7.8 apps. A successful app provides a valuable service or function which is not available online or offline. TIP Try ‘blue-sky thinking’ with an app developer, you will be surprised what an app can do.
    • 4 Mobile App Behaviour5 Mobile Website Behaviour Businesses are seeing a dramatic rise in the amount of online traffic coming from mobile devices. 97% of purchasing decisions start on the internet. It is therefore vital that your products and services can be found on all access points to the internet, including all mobile devices.
    • 77% of mobile searches take place where people have access to a PC, typically at home or work. 1/2 of Gucci.com’s website traffic comes from mobile devices GUCCI 4 Mobile App Behaviour5 Mobile Website Behaviour
    • 5 Mobile Website Behaviour 55% of mobile search conversions happen within an hour By 2017 eMarketerTM predicts that 25% of all online sales in the US will happen on mobile devices £
    • With so many different screen sizes to accommodate on the mobile web, businesses are starting to use a ‘responsive’ website solution which adapts content to display effectively for all mobile device screen sizes. 5 Mobile Website Behaviour TIP Speak to your web developer about making your site responsive. Often your current site can be adapted.
    • 6 Your Next Steps Mobile cannot be ignored by businesses. The soaring growth in mobile devices worldwide will continue to develop over the years to come. The internet has already gone mobile, businesses now need to play catch up to provide a mobile experience their customers expect.
    • 43% rise in worldwide smartphone sales from Q1 2012to Q2 2013 India has 44 million smartphone users, but this is only 4%of the entire subscriber base 6 Your Next Steps
    • 6 Your Next Steps Your Easy 3 Step Plan 1. Define a mobile strategy which executes your proposition on mobile. 1. Optimise your website for a great user experience on all mobile devices. *we recommend you explore responsive design 1. Explore how a mobile app can improve your marketing and internal processes.
    • 86% of people use their phones whilst consuming other media 6 Your Next Steps Take you business mobile Contact us NOW! info@TheAppGarden.co.uk 0203 418 0290 www.TheAppGarden.co.uk 81% of smartphone purchases are spontaneous