Cheezy

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Presentation to downtown merchants on the benefits of participating in a local Jazz Festival.

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  • Cheezy

    1. 1. andThe Downtown Business Association presentThe “cheesy” presentation
    2. 2. cheesy ¦ ch ēzē¦ |ˌtʃizi| |ˌtʃiːzi|adjective ( cheesier, cheesiest)1 like cheese in taste, smell, or consistency : a pungent, cheesy sauce.2 informal cheap, unpleasant, or blatantly inauthentic : a big cheesy grin
    3. 3. First you need the edgethen you use the wedge
    4. 4. Welcome toHistoric Downtown Stuart
    5. 5. Why Downtown Stuart?
    6. 6. Why Downtown Stuart?• Lifestyle destination• It’s the “Real deal”• Terrific ambiance• It’s Historic• It’s clean• It’s safe• And inviting
    7. 7. It’s a GOOD thing!
    8. 8. It’s a GOOD thing!
    9. 9. It’s a GOOD thing!
    10. 10. Building a better mousetrap
    11. 11. Building a better mousetrap• Event is the trap• Attendees are the “mice”• Make them grab it, touch it, taste it and buy it!
    12. 12. Why miss out?
    13. 13. Why miss out?• The Draw
    14. 14. Why miss out?• The Draw• The Reach
    15. 15. Why miss out?• The Draw• The Reach• Improved Flow
    16. 16. That’s a lot of “mice”!
    17. 17. First you need the edgethen you use the wedge
    18. 18. the “edge”
    19. 19. Stay “looped” in
    20. 20. Stay “looped” inDoes the DBA Have your: • current email • current phone • current faxIs your staff informed?
    21. 21. Stay up to date
    22. 22. Stay up to date• Calendar up to date?
    23. 23. Stay up to date• Calendar up to date?• Refer to it often?
    24. 24. Stay up to date• Calendar up to date?• Refer to it often?• Attend meetings?
    25. 25. Meeting Schedule
    26. 26. Meeting ScheduleDBA Meeting: • 1st Wed ea month, 9am at City Hall chambers
    27. 27. Meeting ScheduleDBA Meeting: • 1st Wed ea month, 9am at City Hall chambersDSA Meeting: • Every Friday, 9am at City Hall chambers
    28. 28. Upcoming events
    29. 29. Upcoming eventsSeptember 29 & 30Stuart Craft Show
    30. 30. Upcoming eventsSeptember 29 & 30Stuart Craft ShowSeptember 29thAmerican Heart Walk
    31. 31. Upcoming eventsSeptember 29 & 30Stuart Craft ShowSeptember 29thAmerican Heart WalkOctober 7thRiverwalk Jazz Series
    32. 32. Upcoming eventsSeptember 29 & 30Stuart Craft ShowSeptember 29thAmerican Heart WalkOctober 7thRiverwalk Jazz SeriesOctober 27thTreasure Coast Car Show
    33. 33. Upcoming events
    34. 34. Upcoming eventsNovember 11Veterans Day Parade
    35. 35. Upcoming eventsNovember 11Veterans Day ParadeDecember 1stFeliz Navidad
    36. 36. Upcoming eventsNovember 11Veterans Day ParadeDecember 1stFeliz NavidadDecember 1stSt. Lucie River Boat parade
    37. 37. Upcoming eventsNovember 11Veterans Day ParadeDecember 1stFeliz NavidadDecember 1stSt. Lucie River Boat paradeDecember 2ndRiverwalk Jazz Festival
    38. 38. Riverwalk Jazz Series
    39. 39. Riverwalk Jazz Series Why miss it?
    40. 40. Get involved early
    41. 41. Get involved early• Better logo placement• Better banner placement• Better locations• Better exposure• Possible discounts• Less stressful
    42. 42. Now that you’ve committed...
    43. 43. Now that you’ve committed...• Supply current logo
    44. 44. Now that you’ve committed...• Supply current logo• Prepare media kit
    45. 45. Now that you’ve committed...• Supply current logo• Prepare media kit• Include special promotion
    46. 46. “2B or not 2B”
    47. 47. “2B or not 2B”• B2C Business to Consumer
    48. 48. “2B or not 2B”• B2C Business to Consumer• B2B Business to Business
    49. 49. First you need the edgethen you use the wedge
    50. 50. the “wedge”
    51. 51. Wedge yourself betweenthe event & the customer
    52. 52. Wedge yourself betweenthe event & the customer
    53. 53. Wedge yourself between the event & the customer• Plan ahead
    54. 54. Wedge yourself between the event & the customer• Plan ahead• Understand the event
    55. 55. Wedge yourself between the event & the customer• Plan ahead• Understand the event• Attend other events
    56. 56. “Jazz it up”
    57. 57. “Jazz it up”• Mascot(s)
    58. 58. “Jazz it up”• Mascot(s)• Meet & Greet
    59. 59. “Jazz it up”• Mascot(s)• Meet & Greet• Artist(s)
    60. 60. “Jazz it up”• Mascot(s)• Meet & Greet• Artist(s)• Designer(s)
    61. 61. “Jazz it up”• Mascot(s)• Meet & Greet• Artist(s)• Designer(s)• Author(s)
    62. 62. “Jazz it up”
    63. 63. “Jazz it up”Giveaways
    64. 64. “Jazz it up”Giveaways • Product samples
    65. 65. “Jazz it up”Giveaways • Product samples • Customer rewards
    66. 66. “Jazz it up”Giveaways • Product samples • Customer rewards • Coupon(s)
    67. 67. “Jazz it up”Giveaways • Product samples • Customer rewards • Coupon(s) • Tchotchkes
    68. 68. “Jazz it up”
    69. 69. “Jazz it up”Contests • Spin the wheel • Trivia • Sign-ups
    70. 70. “Jazz it up”
    71. 71. “Jazz it up”Demonstrations
    72. 72. “Jazz it up”Demonstrations • Artist demo(s)
    73. 73. “Jazz it up”Demonstrations • Artist demo(s) • Product demo(s)
    74. 74. “Jazz it up”Demonstrations • Artist demo(s) • Product demo(s) • How to
    75. 75. “Breaking the fourth wall”
    76. 76. “Breaking the fourth wall”
    77. 77. “Breaking the fourth wall”• Color
    78. 78. “Breaking the fourth wall”• Color• Music
    79. 79. “Breaking the fourth wall”• Color• Music• Movement
    80. 80. “Breaking the fourth wall”• Color• Music• Movement• Taste
    81. 81. First impressions
    82. 82. First impressionsOnly ONE “first” impression
    83. 83. First impressionsOnly ONE “first” impression • Start early - stay late
    84. 84. First impressionsOnly ONE “first” impression • Start early - stay late • Happy & energetic crew
    85. 85. First impressionsOnly ONE “first” impression • Start early - stay late • Happy & energetic crew • Know the product
    86. 86. First impressionsOnly ONE “first” impression • Start early - stay late • Happy & energetic crew • Know the product • Know the event
    87. 87. Cross promotion
    88. 88. Cross promotionAdvance notice
    89. 89. Cross promotionAdvance notice • Customers
    90. 90. Cross promotionAdvance notice • Customers • Business partner/vendor
    91. 91. Cross promotionAdvance notice • Customers • Business partner/vendor • Staff
    92. 92. Cross promotionAdvance notice • Customers • Business partner/vendor • Staff • Family/friends
    93. 93. Cross promotion
    94. 94. Cross promotion RIVERWA P R E S E N T LK S E n jo y a n ic e s tr o ll th• Advertise• Letter/invite JAZZ SER• Post card S U N IES D A Y • D E C E M B E R 3• Email Fort A FR EE o Pier - 3 ce J P M azz N o o n Soci ety E nsem ble the pen beau -air con Hist tiful cert oric St. ove Dow Lucie R rlooking ntow i FRE n St ver in COM uart MEM E TEE ORA• Post to your website TI TO T - S H I RT V E 100 H THE PEO E FIRST STU PLE ART TO NEW VISIT S BO OTH F ro m U about S1, head o n to F ea Direc S t. L u la g le st o n C o tions ci e A ve r A ve . F o lo ra d o A ve : . The llo w . in R iv e rw F la g le r p to H is to ri c In the a lk st a st th Down event a g e is e L to w n Recre of incl ement lo ca te yr ic T h e a tr S tu a rt . F ation C d a t th e, enter weath er, the e e n d a n d tu rn ri o llo w ro u n 201 S of S. g d .W. Fla Riverwalk W. S t. h t o n to S .W- gler A Jazz C L u ci e . venue. oncert A ve . For m Co-sp ore info will be held onsore rmatio at the n call Flagler d, in p 288-53 art, by 35 Parks & Rec reation
    95. 95. Cross promotion
    96. 96. Cross promotionSet-up a mini event
    97. 97. Cross promotionSet-up a mini event • Hang posters
    98. 98. Cross promotionSet-up a mini event • Hang posters • Place flyers
    99. 99. Cross promotionSet-up a mini event • Hang posters • Place flyers • Bags, buttons, fans, etc.
    100. 100. The Cheesy Top Ten Take Aways
    101. 101. The Cheesy Top Ten Take Aways10. The DrawAt an event your exterior footprint pulls people toward yourbusiness. Don’ miss out on this opportunity! t
    102. 102. The Cheesy Top Ten Take Aways10. The DrawAt an event your exterior footprint pulls people toward yourbusiness. Don’ miss out on this opportunity! t9. The ReachEvents have a tremendous reach and reach out to thousands ofpotential customers. It’ up to you to create the “draw” that sattracts them to your business.
    103. 103. The Cheesy Top Ten Take Aways
    104. 104. The Cheesy Top Ten Take Aways8. “2B or not 2B”Do business with your neighbors.
    105. 105. The Cheesy Top Ten Take Aways8. “2B or not 2B”Do business with your neighbors.7. Stand out in the crowdUse all of your “common” senses, color, music, movement, aromaand taste.
    106. 106. The Cheesy Top Ten Take Aways8. “2B or not 2B”Do business with your neighbors.7. Stand out in the crowdUse all of your “common” senses, color, music, movement, aromaand taste.6. ThemesTake advantage and capitalize on the events theme(s). Be a partof the event by looking like it.
    107. 107. The Cheesy Top Ten Take Aways
    108. 108. The Cheesy Top Ten Take Aways5. Jazz it up!Interact with the audience - meet & greets, giveaways, contests,demos, etc.
    109. 109. The Cheesy Top Ten Take Aways5. Jazz it up!Interact with the audience - meet & greets, giveaways, contests,demos, etc.4. Cross promoteSpread the news - it helps everyone and makes you look good!
    110. 110. The Cheesy Top Ten Take Aways5. Jazz it up!Interact with the audience - meet & greets, giveaways, contests,demos, etc.4. Cross promoteSpread the news - it helps everyone and makes you look good!3. Make a good impressionBe friendly, know your product(s), know the event.
    111. 111. The Cheesy Top Ten Take Aways
    112. 112. The Cheesy Top Ten Take Aways2. Marketing tool-kitHaving promotional materials readily available makes it easier topromote your business effectively.
    113. 113. The Cheesy Top Ten Take Aways2. Marketing tool-kitHaving promotional materials readily available makes it easier topromote your business effectively.1. Be in the loopCommunication, communication, communication!

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