Adnostic Creative Brief
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Adnostic Creative Brief

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This is the creative brief I gave my boyfriend to kick-off the redesign of my blog.

This is the creative brief I gave my boyfriend to kick-off the redesign of my blog.

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  • 1. Redesign For Dave Shea By Lauren Isaacson 10/30/06
  • 2. Task at Hand
    • Redesign the masthead and overall design of
    • Update the software and templates currently in use
  • 3. Background
    • TheAdnostic was created to increase Lauren’s presence on the web and position her as an expert and active participant in the World Wide Web
      • Before blog - Lauren couldn’t get hired to save her life
      • After blog - Lauren has a flourishing career, a modicum of respect among one or two of the internet elite, and a wonderful handsome boyfriend
  • 4. Background
    • Since beginning her blog, Lauren has found increased direction in her career and has set her goals on being a highly regarded and well paid Account Planner or Marketing Strategist
      • She now participates in the Account Planning School of the Web, posts her results, posts about social and marketing trends, and occasionally finds the time to write about herself and life events
      • Sometimes she manages to combine her posting efforts
  • 5. Background
    • TheAdnostic will further position Lauren as an Account Planning professional with a Clever and Fun personality
  • 6. Audience
    • Friends
    • Family
    • Potential Employers
  • 7. What is the Message
    • Provide the reader a combination of insight and fun
    • It is the little black dress of blogs - serious fun for any occasion
    • It’s red, dammit. Not pink.
  • 8. What it Will Feel Like
    • The class, beauty, and timelessness of Audrey Hepburn
    Crossed with the dry wit and sass of Dorothy Parker “ The cure for boredom is curiosity. There is no cure for curiosity.” “ The first thing I do in the morning is brush my teeth and sharpen my tongue.”
  • 9. Technical Specifications
    • Use the Glam as Hell devil girls from
    • Give me back some bells and whistles
    • Highly searchable without the endless list of archives
    • I like the layout of
  • 10. Redesign
    • It’s red dammit, not pink.