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Marketing Innovation In India

by on Feb 26, 2010

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India is the second most populous nation on earth and one of the world's fastest growing economies (the 4th largest in terms of purchasing power). But it has in particular problems for marketers: 6 ...

India is the second most populous nation on earth and one of the world's fastest growing economies (the 4th largest in terms of purchasing power). But it has in particular problems for marketers: 6 major religions and 23 languages, for example.

So, if you're a Multi-national Company (MNC) facing issues in India or considering market entry, what should you be thinking about?

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  • kiers77 kiers77 Very well done. But it will be outdated VERY quickly because SO much change is happening SO fast, even politicians (the ultimate and most cunning Marketing types) can't hold on to their seats! Change is afoot. Tastes/behaviors can and do change. 2 years ago
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