For years, marketers have struggled with the complexities of the Hispanic market. Given the blistering growth of their population and subsequent rise in purchasing power, AOL wants to help marketers and agencies understand the changing Hispanic market, and improve their advertising performance with this segment.
To stay ahead of market trends, AOL Advertising commissioned Cheskin Added Value to conduct research about why and how Hispanics use the internet in their daily lives. This is a continuation of a study AOL began in 2004.
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