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Understanding the Golden Weeks phenomenon is critical to success in China. The Golden Weeks are similar to the retail frenzy of the West's Christmas, but with fundamental cultural differences.
To address these differences, and the opportunities available to brands, Magdalena Wong, non-executive chairman at Added Value China, recently spoke at the WPP, UKTI seminar on January 14, 2013. Watch Mag's presenation here: http://youtu.be/zXFpauAdEAo
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