Cheskin Added Value is a marketing consulting firm that helps clients innovate through techniques like gamification. The document discusses how gamification applies gaming concepts and mechanics to non-game experiences to motivate desired behaviors. It provides examples of rewards, achievements, and feedback loops that turn activities into engaging games. The presentation also covers how brands have used gamification and how game mechanics could be applied to areas like market research and transportation.
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Gamification in Social Media Engagement
1. Gamification in Social Media
Cheskin Added Value
Stanford BUS 109 Marketing and Social Media Strategy 255 Shoreline Dr., Suite 350
Date: Authors: Redwood Shores, CA 94065
October 2011 650-802-2100
Leigh.Marriner@cheskin-added-
value.com