Presentation by the ARF Print Council

1. The Future of Print
Journalism

3. The Death of Print
 105 newspapers have been shuttered.
 10,000 newspaper jobs have been lost.
 Print ad sales fell 30% in Q1 '09.
 23 of the top 25 newspapers reported circulation declines
between 7% and 20%.
Source: The Silicon Valley Insider July 4, 2009

4. The Death of Print
 In 2008, 525 Magazines Overall Went Out of Business
Source: MediaFinder.com Feb 2009

5. What Happened?

7. The Internetz

10. What Happened?
“For most of history, most publications lost money, or at
best broke even, on their subscription base, which just
about paid for the cost of printing and distributing the
papers. Advertising was what paid the bills. To be sure,
some of that advertising is migrating to blogs and similar
new media. But most of it is simply being siphoned out of
journalism altogether. Craigslist ate the classified ads.
eHarmony stole the personals. Google took those tiny
ads for weird products. And Macy's can email its own
damn customers to announce a sale.”
Source: Megan Mccardle, The Atlantic, July 2009

11. What’s Next?

13. The Future
“One third (35%) of American adult internet users have
a pofile on an online social network site, four times as
many as three years ago, but still much lower than
the 65% of online American teens who use social
networks”
Source: “Adults and Social Network Websites,” Pew Internet and
American Life Project, Jan. 14, 2009

16. Source: Technorati: State of the Blogosphere 2008

21. Print Needs to start thinking like
Web Development
Source: Technorati: State of the Blogosphere 2008
Source: Technorati: State of the Blogosphere
2008
Source: Technorati: State of the Blogosphere
2008

22. The Future

23. Death to the CPM
Are You Actively Listening?

24. Death to the CPM

25. Death to the CPM

26. The Future
Engagement
New Revenue Streams
Content Delivery Model
Product and Pricing Innovation

27. Thank You!
Lynne d Johnson
lynne@thearf.org
Twitter: lynneluvah
Slideshare: http://www.slideshare.net/lynneluvah