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At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled DIGITAL CREATIVE EXCELLENCE. Panelist discussed creative best practices online. There was an emphasis of how to emotionally connect to consumers. Logo and product design was also discussed. The panelist included Jim Forrest,
SVP of Digital Strategy at Ipsos ASI/Ipsos OTX & Sebastian Fernandez, B2B Insights at Yahoo!. Rick Bruner, VP of Product Management at Marketing Evolution moderated the discussion.