HOW MUCH
INVOLVEMENT
WILL $1 MILLION
BUY ME
?
2. IBM
2. IBM
Advertisers are demanding more individual-specific
and involvement-based measurements.
2. IBM
Advertisers are demanding more individual-specific
and involvement-based measurements.
2/3rds of the ad experts pol...
3.
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and a
TIFF (Uncompressed) ...
HOW MANY
IMPRESSIONS
THEY COULD GET
FOR $1M
?
$20 CPM
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
$1M = 50M Impressions
“They still don’t get it, do they?”
“They still don’t get it, do they?”
“Broadband isn’t about building reach.”
“They still don’t get it, do they?”
“Broadband isn’t about building reach.”
“Broadband is about building relationships.”
“They still don’t get it, do they?”
“Broadband isn’t about building reach.”
“Broadband is about building relationships.”
“...
“They still don’t get it, do they?”
“Broadband isn’t about building reach.”
“Broadband is about building relationships.”
“...
“They still don’t get it, do they?”
“Broadband isn’t about building reach.”
“Broadband is about building relationships.”
“...
“Need proof? Go ask your spouse.”
HOW MANY
IMPRESSIONS
THEY COULD GET
FOR $1M
?
HOW MUCH
INVOLVEMENT
THEY COULD GET
FOR $1M
?
“Abso…f…… lutely.”
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
A Publisher’s Story
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
The End Of Advertising
As We Know It
A P...
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
The End Of Advertising
As We Know It
And...
Commercial Run: 6 days
Commercial Run: 6 days
Commercial Length: 2 minutes & 20 seconds
Commercial Run: 6 days
Commercial Length: 2 minutes & 20 seconds
User Initiated: Non-intrusive
Commercial Run: 6 days
Commercial Length: 2 minutes & 20 seconds
User Initiated: Non-intrusive
Over 6 days: 1,542 unique s...
Commercial Run: 6 days
Commercial Length: 2 minutes & 20 seconds
User Initiated: Non-intrusive
Over 6 days: 1,542 unique s...
Commercial Run: 6 days
Commercial Length: 2 minutes & 20 seconds
User Initiated: Non-intrusive
Over 6 days: 1,542 unique s...
Commercial Run: 6 days
Commercial Length: 2 minutes & 20 seconds
User Initiated: Non-intrusive
Over 6 days: 1,542 unique s...
Commercial Run: 6 days
Commercial Length: 2 minutes & 20 seconds
User Initiated: Non-intrusive
Over 6 days: 1,542 unique s...
How Much Would It Normally Cost
To Get 47 Hours Worth of Time Spent
With A Brand
ME: “Can’t tell you. What we get paid for are the number of
impressions delivered. How much time the viewer
spends with th...
ME: “Can’t tell you. What we get paid for are the number of
impressions delivered. How much time the viewer
spends with th...
ME: “Can’t tell you. What we get paid for are the number of
impressions delivered. How much time the viewer
spends with th...
ME: “Can’t tell you. What we get paid for are the number of
impressions delivered. How much time the viewer
spends with th...
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
By allowing the viewers to opt-in to the commercial, he was able to
monitor the viewer’s intent, not just the advertiser’s...
When viewer’s opted-out, on average after watching
78% of the spot, he had an accurate measure of time
spent with the bran...
By allowing the viewers to opt-in to the commercial, he was able to
monitor the viewer’s intent, not just the advertiser’s...
“Abso…f…… lutely.”
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
The more time
a viewer spends
with one brand
the less time they
have to spend with
a competitor’s brand.
QuickTime™ and a
...
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Time Spent
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Time Spent
offers a measurable
and compe...
CPM
TIME
SPENT
CPM
TIME
SPENT+
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and a
TIFF (Uncompressed) dec...
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and a
TIFF (Uncompressed) dec...
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and a
TIFF (Uncompressed) dec...
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and a
TIFF (Uncompressed) dec...
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and a
TIFF (Uncompressed) dec...
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and a
TIFF (Uncompressed) dec...
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and a
TIFF (Uncompressed) dec...
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and a
TIFF (Uncompressed) dec...
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and a
TIFF (Uncompressed) dec...
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and a
TIFF (Uncompressed) dec...
Return
On
Investment
Return
On
I
Return
On
Involvement
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
A Way
In Which We Can
Monetize The Transition From
Impression-Based Marketing Models
To Involvement-Based Marketing Models.
A Way
In Which We Can
Monetize The Transition From
Impression-Based Marketing Models
To Involvement-Based Marketing Models...
HOW MUCH
INVOLVEMENT
WILL $1 MILLION
BUY ME
?
If $3,000 earned the advertiser 47 hours
of time spent with the brand…
If $3,000 earned the advertiser 47 hours
of time spent with the brand…
…then $1 million would deliver 15,666
hours of time...
652 Days
Thanks
For The
Time Spent
G r e g o r y W i l s o n
4 1 5 . 9 0 5 . 0 3 9 2
greg@redballtiger.com
G r e g o r y W i l s o n
4 1 5 . 9 0 5 . 0 3 9 2
greg@redballtiger.com
Broker Involvement Between
Advertisers, Agencies a...
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How much Involvement will $1 million buy?

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Presentation to the ARF Advertising Effectiveness Council

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How much Involvement will $1 million buy?

  1. 1. HOW MUCH INVOLVEMENT WILL $1 MILLION BUY ME ?
  2. 2. 2. IBM
  3. 3. 2. IBM Advertisers are demanding more individual-specific and involvement-based measurements.
  4. 4. 2. IBM Advertisers are demanding more individual-specific and involvement-based measurements. 2/3rds of the ad experts polled expect 20% of advertising revenue to shift from impression-based to impact-based formats within 3 years.
  5. 5. 3. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  6. 6. HOW MANY IMPRESSIONS THEY COULD GET FOR $1M ?
  7. 7. $20 CPM QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. $1M = 50M Impressions
  8. 8. “They still don’t get it, do they?”
  9. 9. “They still don’t get it, do they?” “Broadband isn’t about building reach.”
  10. 10. “They still don’t get it, do they?” “Broadband isn’t about building reach.” “Broadband is about building relationships.”
  11. 11. “They still don’t get it, do they?” “Broadband isn’t about building reach.” “Broadband is about building relationships.” “Broadcast is about how many saw the advertising.”
  12. 12. “They still don’t get it, do they?” “Broadband isn’t about building reach.” “Broadband is about building relationships.” “Broadcast is about how many saw the advertising.” “Broadband is about how much time they spend with the advertising.”
  13. 13. “They still don’t get it, do they?” “Broadband isn’t about building reach.” “Broadband is about building relationships.” “Broadcast is about how many saw the advertising.” “Broadband is about how much time they spend with the advertising.” “Relationships, after all, are built on time spent.”
  14. 14. “Need proof? Go ask your spouse.”
  15. 15. HOW MANY IMPRESSIONS THEY COULD GET FOR $1M ?
  16. 16. HOW MUCH INVOLVEMENT THEY COULD GET FOR $1M ?
  17. 17. “Abso…f…… lutely.”
  18. 18. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  19. 19. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. A Publisher’s Story
  20. 20. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. The End Of Advertising As We Know It A Publisher’s Story
  21. 21. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. The End Of Advertising As We Know It And The Start Of Something Much Better A Publisher’s Story
  22. 22. Commercial Run: 6 days
  23. 23. Commercial Run: 6 days Commercial Length: 2 minutes & 20 seconds
  24. 24. Commercial Run: 6 days Commercial Length: 2 minutes & 20 seconds User Initiated: Non-intrusive
  25. 25. Commercial Run: 6 days Commercial Length: 2 minutes & 20 seconds User Initiated: Non-intrusive Over 6 days: 1,542 unique streams
  26. 26. Commercial Run: 6 days Commercial Length: 2 minutes & 20 seconds User Initiated: Non-intrusive Over 6 days: 1,542 unique streams Average time spent: 1 minute & 50 seconds
  27. 27. Commercial Run: 6 days Commercial Length: 2 minutes & 20 seconds User Initiated: Non-intrusive Over 6 days: 1,542 unique streams Average time spent: 1 minute & 50 seconds 169,620 seconds of time spent with the brand.
  28. 28. Commercial Run: 6 days Commercial Length: 2 minutes & 20 seconds User Initiated: Non-intrusive Over 6 days: 1,542 unique streams Average time spent: 1 minute & 50 seconds 169,620 seconds of time spent with the brand. Or, in other words, 47 hours worth.
  29. 29. Commercial Run: 6 days Commercial Length: 2 minutes & 20 seconds User Initiated: Non-intrusive Over 6 days: 1,542 unique streams Average time spent: 1 minute & 50 seconds 169,620 seconds of time spent with the brand. Or, in other words, 47 hours worth. Cost to the Advertiser: $3,000
  30. 30. How Much Would It Normally Cost To Get 47 Hours Worth of Time Spent With A Brand
  31. 31. ME: “Can’t tell you. What we get paid for are the number of impressions delivered. How much time the viewer spends with the commercial has never really mattered.”
  32. 32. ME: “Can’t tell you. What we get paid for are the number of impressions delivered. How much time the viewer spends with the commercial has never really mattered.” HIM: “But that’s like saying all impressions are created equal. Let’s say you run a :30 spot. Isn’t a :25 impression more valuable than a :05 impression?”
  33. 33. ME: “Can’t tell you. What we get paid for are the number of impressions delivered. How much time the viewer spends with the commercial has never really mattered.” HIM: “But that’s like saying all impressions are created equal. Let’s say you run a :30 spot. Isn’t a :25 impression more valuable than a :05 impression?” ME: “Well, obviously. But in the intrusive methods deployed in broadcast, and now being adopted by broadband, there is really no way of quantifying whether viewers are actually “involved” or not.”
  34. 34. ME: “Can’t tell you. What we get paid for are the number of impressions delivered. How much time the viewer spends with the commercial has never really mattered.” HIM: “But that’s like saying all impressions are created equal. Let’s say you run a :30 spot. Isn’t a :25 impression more valuable than a :05 impression?” ME: “Well, obviously. But in the intrusive methods deployed in broadcast, and now being adopted by broadband, there is really no way of quantifying whether viewers are actually “involved” or not.” HIM: “So say you allow the user to initiate the interaction with the commercial. Then won’t you know exactly when they started and when they stopped watching? In other words, how long they’re involved?”
  35. 35. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  36. 36. By allowing the viewers to opt-in to the commercial, he was able to monitor the viewer’s intent, not just the advertiser’s intent.
  37. 37. When viewer’s opted-out, on average after watching 78% of the spot, he had an accurate measure of time spent with the brand. This was good. But I didn’t want to let him know it was good. By allowing the viewers to opt-in to the commercial, he was able to monitor the viewer’s intent, not just the advertiser’s intent.
  38. 38. By allowing the viewers to opt-in to the commercial, he was able to monitor the viewer’s intent, not just the advertiser’s intent. ME: “C’mon, you really think people will find this information valuable?” When viewer’s opted-out, on average after watching 78% of the spot, he had an accurate measure of time spent with the brand. This was good. But I didn’t want to let him know it was good.
  39. 39. “Abso…f…… lutely.”
  40. 40. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  41. 41. The more time a viewer spends with one brand the less time they have to spend with a competitor’s brand. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  42. 42. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Time Spent
  43. 43. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Time Spent offers a measurable and competitive marketing advantage.
  44. 44. CPM TIME SPENT
  45. 45. CPM TIME SPENT+
  46. 46. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  47. 47. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. = Paid to deliver eyeballs to the message
  48. 48. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. = Paid to deliver eyeballs to the message QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompress are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  49. 49. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. = Paid to deliver eyeballs to the message QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompress are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. = Paid to create involvement in the message
  50. 50. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. = Impressions CPM QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompress are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. = Paid to create involvement in the message
  51. 51. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. = Impressions CPM QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompress are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. =Involvement Time Spent
  52. 52. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. ADVERTISERS
  53. 53. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Show how online is about relationships rather than reach.
  54. 54. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. While awareness is created offline, Advocates are created online.
  55. 55. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. ROI
  56. 56. Return On Investment
  57. 57. Return On I
  58. 58. Return On Involvement QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  59. 59. A Way In Which We Can Monetize The Transition From Impression-Based Marketing Models To Involvement-Based Marketing Models.
  60. 60. A Way In Which We Can Monetize The Transition From Impression-Based Marketing Models To Involvement-Based Marketing Models. Without Anybody Getting Hurt.
  61. 61. HOW MUCH INVOLVEMENT WILL $1 MILLION BUY ME ?
  62. 62. If $3,000 earned the advertiser 47 hours of time spent with the brand…
  63. 63. If $3,000 earned the advertiser 47 hours of time spent with the brand… …then $1 million would deliver 15,666 hours of time spent with the brand.
  64. 64. 652 Days
  65. 65. Thanks For The Time Spent G r e g o r y W i l s o n 4 1 5 . 9 0 5 . 0 3 9 2 greg@redballtiger.com
  66. 66. G r e g o r y W i l s o n 4 1 5 . 9 0 5 . 0 3 9 2 greg@redballtiger.com Broker Involvement Between Advertisers, Agencies and Publishers.

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