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A Whole New Game The NFL Scores a Touchdown ith League-Sponsored ROI Measurement

by on Jan 26, 2012

  • 917 views

At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled A Whole New Game The NFL Scores a Touchdown ith League-Sponsored ROI ...

At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled A Whole New Game The NFL Scores a Touchdown ith League-Sponsored ROI Measurement. The presentation gave a background and overview of the ROI model. It also discussed ways to show causality and how to project share gains to the market level. An example of a case study and it’s key learnings was shown. The presentation was given by Alicia Rankin, Head of Research & Fan Insights at the National Football League(NFL) & Darren Marshall, Executive Vice President of Consulting and Research at rEvolution.

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A Whole New Game The NFL Scores a Touchdown ith League-Sponsored ROI Measurement A Whole New Game The NFL Scores a Touchdown ith League-Sponsored ROI Measurement Presentation Transcript