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At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled HIGH VALUE MEDIA PLACEMENT STRATEGIES. The panelists discussed insights into the future of online video commercialization. Online video commercials were compared to tv video commercials. Panelists include Stacey Lynn Schulman-Sr. Vice PresidentAd Sales & Sports Research at Turner Broadcasting System &
Lisa Quan-Vice President, Director of Audience Analysis at MAGNAGLOBAL. The panel was moderated by Artie Bulgrin-SVP, Research and Analytics at ESPN.