The ELLA Awards

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The Exemplary Leadership Achievement (ELLA) Awards is a program that recognizes and celebrate corporations whose strategic and philanthropic investments in Emerging Domestic Markets are strengthening low-income communities by improving opportunities for minorities. The purpose of the award is to encourage broader commercial and industry-wide investments through special recognition of organizations with demonstrable and reputable commitment to advancing the development of these markets.

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The ELLA Awards

  1. 1. Saluting Strategic Philanthropic Investments in U.S. Emerging Domestic Markets The ELLA Awards Copyright © Urbanomics Consulting Group 2008 – 2011 All Rights Reserved • Do Not Copy
  2. 2. Agenda <ul><li>Who We Are </li></ul><ul><ul><li>Our Work in Strategic Community Investment </li></ul></ul><ul><ul><li>Why EDMs </li></ul></ul><ul><ul><li>Our work in EDMs </li></ul></ul><ul><li>The ELLA Awards </li></ul><ul><ul><li>What they are </li></ul></ul><ul><ul><li>Categories </li></ul></ul><ul><ul><li>Variables </li></ul></ul><ul><li>Urbanomics & Johns Hopkins Partnership </li></ul><ul><ul><li>Why the partnership </li></ul></ul><ul><ul><li>Outputs and Outcomes </li></ul></ul>
  3. 3. UCG Overview: Who We Are <ul><li>Urbanomics Consulting Group ’s vision for, value of and commitment to empowering urban communities or Emerging Domestic Markets (EDMs) has been the Northern Star (guiding premise) of our work since inception - more than 12 years ago. </li></ul><ul><li>Our competencies include: </li></ul><ul><ul><ul><li>Strategic marketing and public relations firm specializing in emerging domestic markets </li></ul></ul></ul><ul><ul><ul><li>More than a decade of experience aligning progressive brands with important business and social issues </li></ul></ul></ul><ul><ul><ul><li>Pairs companies and other organizations with causes to bolster institutional and social change initiatives among urban populations </li></ul></ul></ul><ul><li>The products of our work: </li></ul><ul><ul><ul><li>Community partnerships </li></ul></ul></ul><ul><ul><ul><li>Corporate Community Involvements Strategies and Programs </li></ul></ul></ul><ul><ul><ul><li>Media campaigns around issues in minority markets </li></ul></ul></ul>
  4. 4. <ul><li>Strategic Community Investment in EDMs has been our work for over a decade with people, places or enterprises with growth potential that face capital constraints due to systematic undervaluation as a result of imperfect market information. In recent years, our work has taken aim at philanthropy and corporate community involvement in EDMs. </li></ul><ul><li>The markets include: </li></ul><ul><ul><ul><li>Urban and rural communities; </li></ul></ul></ul><ul><ul><ul><li>Ethnic and women-owned firms; </li></ul></ul></ul><ul><ul><ul><li>Companies serving low-to-moderate income populations; and </li></ul></ul></ul><ul><ul><ul><li>Other small- and medium-sized businesses. </li></ul></ul></ul><ul><li>Emerging Domestic Markets consist of the fastest-growing segments of the U.S. economy and have an enormous, untapped growth potential for businesses. Corporations that tailor their community involvement initiatives to address needs of EDMs can expand market share of their products among these influential and affluent consumer segments. </li></ul>UCG Overview: Our Work in EDM Source: Milken Institute
  5. 5. <ul><li>Yet… </li></ul><ul><li>African-American, Latino (and other ethnic groups) buying power of combined is projected to rise to more than $2Trillion in 2010. (Target Market News, 2007) </li></ul><ul><li>By 2050, African Americans and Latinos expected to comprise 39% of US population. Growth combined with declining education levels are expected to impact workforce and income levels, thereby US economy. (The Future Middle Class, Demos 2006) </li></ul><ul><li>Net worth of African Americans ($5,988) and Latinos ($5,932) compared to White households ($88,651) underscores gap between wages and access to opportunities. ( The Future Middle Class, Demos 2006) </li></ul><ul><li>Disparities in healthcare undermines income security for African Americans, Latinos with much of the 47 million uninsured, being from the ethnic groups. ( The Future Middle Class, Demos 2006) </li></ul><ul><li>SO WE HAVE DEVOTED OURSELVES TO LEVERAGING FIRM CAPABILITIES & RELATIONSHIPS TO A CORE SET OF VALUES THAT ALSO IS OUR APPROACH. </li></ul>UCG Overview: Why EDMs & Our Vision
  6. 6. UCG Overview: Signature Work in EDMs <ul><li>Some of our work over the past 12 years. </li></ul><ul><ul><li>Leaders in Giving for Black Community Change Report (21CF) </li></ul></ul><ul><ul><li>Annual Fortune Minority General Counsel Survey (MCCA) </li></ul></ul><ul><ul><li>Mentoring Minorities for Leadership Succession (NYL) </li></ul></ul><ul><ul><li>Know Your Score (NMA, Magic Johnson Foundation) </li></ul></ul><ul><ul><li>Government Constituent Services Advocacy Framework (Office of Mayor, DC) </li></ul></ul><ul><ul><li>Civic Engagement Capacity Building Training (NCLR, NAACP, Omega Psi Phi) </li></ul></ul><ul><ul><li>LDP 20th Anniversary Event (Marriott, Johns Hopkins LDP Program) </li></ul></ul><ul><li>The ELLA Awards are the evolution of our work and our Signature Program. </li></ul>
  7. 7. <ul><li>The ELLA Awards </li></ul><ul><li>A Distinct Focus on Strategic Community Investment </li></ul>
  8. 8. <ul><li>The ELLA Awards recognize organizations and individuals who have made exemplary contributions to communities through corporate community involvement initiatives, specifically among Emerging Domestic Markets (EDM). </li></ul><ul><li>E xemp L ary L eadership A chievement </li></ul><ul><li>in Corporate Community Involvement </li></ul><ul><li>The ELLA Award categories raise awareness about important strategic initiatives contributing to the progress and parity of ethnic minority communities. </li></ul><ul><li>Recipients are honored for their contributions in the following categories: </li></ul><ul><ul><ul><ul><ul><li>Health & Wellness Leadership </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Educational Attainment & Excellence </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Wealth & Enterprise Creation </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Community Engagement & Development </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Career Professional of Distinction </li></ul></ul></ul></ul></ul>The ELLA Awards: What Are They?
  9. 9. <ul><li>Health & Wellness Leadership. These organizations are devoted to realizing the physical, mental or spiritual potential of their employees and others through physical activity, healthy living or positive play. </li></ul><ul><li>Educational Attainment & Excellence. These organizations support educational attainment and encourage educational excellence of minorities in their workplace and communities through innovative and unconventional methods. </li></ul><ul><li>Wealth & Enterprise Creation. These organizations are strategic innovators that seed the growth and development of enterprises throughout the communities and neighborhoods. </li></ul><ul><li>Community Engagement & Development. These organizations are champions of sustainable community development and catalyze these values through long-term partnerships and practices that enhance the lives of people and/or the environment. </li></ul>The ELLA Awards: Categories
  10. 10. <ul><li>Career Professional of Distinction. This corporate contributions professional has repeatedly leveraged his or her career as a means to make a long-term difference through innovation and commitment. He or she is a model for ethical business practice. </li></ul>The ELLA Awards: Categories ( Cont ’d )
  11. 11. <ul><li>Primary Variables </li></ul><ul><li>Signature Programs </li></ul><ul><li>Cash contributions </li></ul><ul><li>Strategic multiyear/multidimensional investments </li></ul><ul><li>Community partnerships </li></ul><ul><li>Community involvement innovation </li></ul><ul><li>Institutional Strength </li></ul>The ELLA Awards: Methodology <ul><li>Secondary Variables </li></ul><ul><li>The nature and impact of your products and services in communities is also considered in our criteria. </li></ul>Core to the ELLA Awards are the following variables <ul><li>ELLA Qualifying Criteria </li></ul><ul><li>C-Suite Diversity </li></ul><ul><li>Workforce Diversity </li></ul><ul><li>Supplier Diversity </li></ul><ul><li>To be considered for the ELLA Award, a company must be included on at least one of the lists below: </li></ul><ul><li>*Black Enterprise Top Companies for Diversity, Diversity Inc. Top 50, Hispanic Business Top 60 and others. </li></ul>Note: Methodology is weighted largely in social impact issues but also includes more traditional performance measurements (ex. Financial strength of company). Diversity and Institutional Strength variables were introduced in the ELLA criteria in 2010.
  12. 12. <ul><li>Signature Programs. A signature program is a strategic initiative undertaken to specifically address an identified problem in minority communities. A best in class organization has a multi-year signature program that follows the VMOSA strategic planning process model </li></ul><ul><li>Cash Contributions. A quantifiable measure of an organization’s commitment to affecting social change and facilitating social equity. </li></ul><ul><li>Strategic Investments. Strategic investments address gaps in any or all of an organization’s six core capabilities (Leadership, Management, Productivity, Adaptivity, Technological, Boundary Spanning). </li></ul><ul><li>Innovation. New approaches to solve longstanding systemic community issues within minority communities. </li></ul>ELLA Variables
  13. 13. <ul><li>Community Partnerships. For corporations, partnerships place emphasis on partnering for scale and increased span for greater impact. </li></ul><ul><li>Diversity. This variable measures an organization’s commitment to diverse practices by exploring its overall makeup, communication, corporate giving, and supplier diversity initiatives. </li></ul><ul><li>Institutional Strength. The organization’s financial strength based on: Profit to contribution ratio, liquidity, ROA, ROE, stock performance, etc. </li></ul>ELLA Variables
  14. 14. <ul><li>The ELLA Awards </li></ul><ul><li>Strategic Community Investment Management Partnership </li></ul>
  15. 15. The ELLA Awards Partnership Leadership Development Program
  16. 16. The ELLA Awards Partnership (Cont’d) <ul><ul><ul><li>The Johns Hopkins Carey Business School Leadership Development Program for Minority Managers supports the advancement of promising minority leaders and managers by offering a graduate business education in the latest management theories and practice for application. </li></ul></ul></ul><ul><ul><ul><li>The LDP Program’s role in The ELLA Awards process consists of: </li></ul></ul></ul><ul><ul><ul><ul><li>Independent research and analysis of corporate giving data </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Codification, verification, and qualification of corporations as finalists </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Recommendations of ELLA winners to the ELLA Review Board </li></ul></ul></ul></ul>
  17. 17. Why the Partnership? <ul><ul><ul><li>Urbanomics ’ 15 year history of facilitating advancement of EDM is a commitment shared with the Leadership Development Program of the Carey Business School whose credo is teaching business with “humanity in mind.” </li></ul></ul></ul><ul><ul><ul><li>Johns Hopkins University lends its world class reputation as a leader in research to support The ELLA Awards process. </li></ul></ul></ul><ul><ul><ul><li>Together, Urbanomics and the Leadership Development Program represent a best-in-class partnership that raises awareness about best practice corporate community involvement initiatives and advocating for investment in EDM as a strategy that strengthens the U.S. economy. </li></ul></ul></ul>
  18. 18. <ul><li>Pioneer strategic community investment advocacy process </li></ul><ul><li>Statistical reporting on corporate philanthropy in EDM </li></ul><ul><li>Corporate community involvement database </li></ul><ul><li>Pioneer strategic community investment management process </li></ul><ul><li>Annual ceremony and campaign celebrating The ELLA Awards recipients </li></ul>Key Process Outputs & Outcomes
  19. 19. Previous Winners of The ELLA Award
  20. 20. To Apply for The ELLA Award Urbanomics Consulting Group Community investment strategies connecting companies with business-benefiting issues 1010 Wisconsin Avenue, NW • Suite 430 Washington, DC 20007 (877) 750 -7787 http://www.urbanomics.com http://www.the-ella-awards.com Urbanomics Consulting Group President/CEO David D. Greene III [email_address]

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