Social media in Vietnam<br />Social media marketing conference Hanoi June 2011<br />TUAN HA – VINALINK MEDIA VIETNAM SEO CLUB President<br />www.vietseo.vn<br />
Vietnam Social media report on June 2011 by Vietnamsurvey.com<br />WHO IS VIETNAMSURVEY ?<br />►VietnamSurvey.com / Khaosatthitruong.vn is one of biggest Sub-contractor in Vietnam on Online market survey (From 2006)<br />► Every year : VietnamSurvey runs over 60 studies for TNS Global, Ac nielsen, GlobalTestMarket for most wellknown brands : HITACHI, SONY, YAMAHA, HONDA, TOYOTA, VIETNAM AIRLINES, AT&T, GE…<br />► This report made from 5000 samples in 2 months by online method<br />► This report focuses on Internet users in Vietnam <br />
WHERE THEY READ BEFORE ORDER A PRODUCT/SERVIVCE?<br />25.3% collect products/services information from SN<br />
SMM in Vietnam?<br />70.3% American companies using FACEBOOK, 58% using LinkedIn, 40% using Twitter, 26.8% using Youtube for business (Source: MCI - Circle Merchant Confidence index April 2011)<br /> Only 0.4% Vietnam companies using FACEBOOK, 0.07% using Youtube, Only 0.2% using LinkedIn, Twitter, and Other Vietnam SN for business<br />
Social media marketing <br />Solution For vietnam<br />
Localized Social Media<br />+ <br />► 72% for friends connect<br />► 57% seeking new friends<br />► 26% Make notes<br />Vote source :facebookvietnam<br />
Forums role<br />Forums/ Blogs also are Social Media channels<br />Forums reach 53,3% internet users<br />Forums seeding reach more rank in SERP<br />Forums seeding is focused and can influence faster with low cost.<br />Forums seeding left long engagement than SN<br />Forums seeding can be more interactive<br />Forums seeding campaign can reach more impressions <br />Forums not for Building User Loyaltylike SN<br />
Tracking media users<br />TEENS SOCIAL NETWORK<br />POPULAR SOCIAL NETWORK<br />
Do social media Guidelines for employees<br />Employees is not a representative ,but he/she can break company’s brand<br />
SM marketers must be trained to be Social Media Master<br />Understand SM regulations, Risk and crisis management .<br />Get connected with local SN supporters<br />Understand SM algorisms such as edgeRank algorism to do SMO<br />Understand viral flow on SMM<br />Relations with OCM (Online Community Managers )<br />Pull but not Push / quality over quantity<br />
Use Integrated marketing for SMM<br />Use SM tools on mobile/sms , email, web, blogs, video/audio channels and other digital channels.<br />Mixing traditional media with social media creates an integrated marketing strategy (Example : Do SMM on/after offline events will get more interactive)<br />
User loyalty building<br />Offers more to community (CRM on SMM)<br />Be responsive with user.<br />Maintain / convert community active on/after campaign <br />Tracking user behavior to get more CRO (Convert silent fans to active fans)<br />
Be more creative Applying creative ideas will help you more success on SMM<br />Viral is better than buzz<br />Be Analytical & Observant<br />Don’t hate Practice and trial<br />Listen to community every time<br />Doing social trends content<br />
Thank you for attention !<br />About me : http://about.me/tuanha<br />
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.