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How to use social media professionally
 

How to use social media professionally

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In an attention economy, expat professional women are no longer out of sight. ...

In an attention economy, expat professional women are no longer out of sight.

Two Americans in Istanbul present an overview of how social media can be used professionally with case studies from their own projects and businesses.

Includes links to resources, a list of dos and don'ts, tips for monetization, recommended applications and reasons why women and expats are perfect candidates for using social networking applications to develop their careers.

cultural producer Anastasia Ashman (anastasia.ashman at gmail)
and
creative entrepreneur Tara Agacayak
(tara.agacayak at gmail)

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How to use social media professionally How to use social media professionally Presentation Transcript

  • How to use SM to develop your professional potential AN INTRODUCTION FOR INTERNATIONAL PRO WOMEN WORLDWIDE with cultural entertainment producer Anastasia Ashman & creative entrepreneur Tara Agacayak presentation originally created for INTERNATIONAL PROFESSIONAL WOMEN OF ISTANBUL NETWORK Taksim Hill Hotel, November 12, 2009
  • Ask yourself Are you using Social Media for professional purposes? Which services, for how long? Which networks are you drawn to, and why? What do you hope to achieve with Social Media? Are you planning to join an international professional women Social Media group to pool resources, build meaningful networks, find support?
  • What the [bleep] is Social Media? Overview slideshow Web 2.0 is interactive, user-generated, crowd-sourced, collaborative Demise of one-to-many broadcasting, rise of hub-and- spoke concept of multiple points of connection, Tribes, the new attention & emotional economy
  • Top Social Networks each network has its own personality, best uses YouTube -- videos; Flickr -- photographs MySpace -- performing artists, average age 26, blue-collar Facebook -- general population, ‘reunion of who you know’, average age 31, suburban Twitter -- curated web, ‘cocktail party’ ‘continuing ed’, average age 33, cutting-edge LinkedIn -- business professionals, ‘conference’, average age 39, white collar
  • Benefits for women, expats, global citizens, professionals Social Media works best the way women work best: it’s about making and tending personal connections Social Media supports and consolidates the diffuse networks expats/global women have already initiated SM erases cultural, geographic and time zone disadvantages by providing access to state-of-the- industry practices, trending thought, leading players in your profession
  • More reasons SM works for pro international women LOCATION INDEPENDENCE (work where you are and where you’ll go) SELF-ACTUALIZATION (be an expert in whatever you choose) LANGUAGE (communicate in your preferred tongue) FLEXIBILITY (time and location become irrelevant)
  • Everyone is a platform now Business opportunity benefits of creating a personal brand, raising your profile, digitally distributing free content, establishing expertise and credibility in your field Amplify your efforts with engagement tools/techniques: like SocialOomph (automation), Tweetdeck, Hootsuite and Twitter lists (curation), Wordpress blogs, Delicious (bookmarking), ebooks, viral marketing/word of mouth as others share your story with their network
  • Case Studies Tara Agacayak’s web presences for artisan tours, entrepreneur training, web consulting, women’s microcredit, pro profile Anastasia Ashman’s web presences as a cultural entertainment producer, her group blog for global citizens + identity adventurers, pro profile Example of favorite SM use by expat women entrepreneur Megan Fitzgerald Top money-making blogs and methods of income
  • TARA AGACAYAK’S SITES BLOGSPOT-HOSTED BLOG, TWITTERFEED, LINKEDIN PROFILE, LADIESWHOLAUNCH PROFILE, FACEBOOK PROFILE BEHIND THE BAZAAR BLOG, MICROBLOG, FACEBOOK GROUP CITARA’S BLOG, MICROBLOG, FACEBOOK GROUP INTARSIA CONCEPT BLOG, MICROBLOG, FACEBOOK GROUP TARA’S POST ABOUT THIS PRESENTATION: HOW I USE SOCIAL MEDIA TO BUILD MY BUSINESSES
  • ANASTASIA ASHMAN’S SITES CULTURAL PRODUCER TWITTER FEED WORDPRESS.COM-HOSTED INDIVIDUAL BLOG WORDPRESS.ORG SELF-HOSTED GROUP BLOG FACEBOOK GROUP, LINKEDIN PROFILE DELICIOUS BOOKMARKS SHEWRITES NING NETWORK REDROOM AUTHOR PROFILE ANASTASIA’S POST ABOUT THIS PRESENTATION: SOCIAL MEDIA AS SELF ACTUALIZATION FOR THE EXPAT WOMAN
  • Making $ Top income sites, methods http://propsblog.com/the-top-5-make-money-sites-you-should-visit/ http://www.johnchow.com/ - $6.33 million http://www.dailyblogtips.com/ - $7.19 million http://www.copyblogger.com/ - $6.56 million http://www.problogger.net/ - $14.33 million http://www.sitesketch101.com/ - $1.00 million 1. Affiliate marketing (selling other people’s stuff like Amazon affiliate sales) 2. Coaching/Consulting (selling yourself) 3. Information products (creating products that can be downloaded like e-books) 4. Niche Sites (obscure subject-areas with targeted information) 5. Physical Products (handcrafted like Etsy, auction sites like eBay) 6. Service (freelancers, web design) 7. Reviews 8. Membership sites 9. Training & Education (e-courses) 10. Advertising/Sponsorship (Adsense, paid ads)
  • Social Media is the New Tattoo: Do Present yourself thoughtfully, accurately and honestly Plan for a serious, long-term relationship with SM Mind-cast, not life-cast: aim for a high signal vs. noise ratio. Use the appropriate privacy settings, separate your business and personal uses Foster Web 2.0 commodities: trust, attention, influence Provide value: offer your expertise and knowledge, solve problems, be generous, connect people, be authentic Monitor who is following you (be aware of who you are congregating with)
  • Social Media is the New Tattoo: Don’t Protect your tweets, Twitter is about sharing openly Allow incriminating words and images to be attached to your name Believe get-rich-quick & get-followers-fast schemes Use your birth year or publish information people can use to find your physical location Share others’ personal data without permission Use copyrighted material without permission Forget to give credit (like the RT function of Twitter)
  • Resources for Dos & Don’ts http://michelletripp.com/index.php/2009/10/26/social-media-is-the-new-tattoo-2/ http://www.entrepreneurs-journey.com/1665/social-media-mistakes/ http://www.10000words.net/2009/03/top-7-mistakes-new-twitter-users-make.html http://www.examiner.com/x-14645-Wilmington-Professional-Development- Examiner~y2009m6d25-Five-reasons-why-your-social-network-isnt-working http://www.readwriteweb.com/archives/ how_to_avoid_malware_on_facebook_and_twitter_8_best_practices.php http://mashable.com/2009/09/21/business-blogging-mistakes/
  • Action Item ...advance your SM presence, skills, reach 1. Set up at least one Social Media account. LinkedIn is a good place to build your pro presence online 2. Connect with us on a SM network 3. Take a new step to make yourself visible. Post original content in Notes at Facebook, or upload a profile photo. Craft an engaging 160-character bio at Twitter. Join an industry group at LinkedIn, add a comment or start a discussion. Add your blog to Networked Blogs at Facebook.
  • Resources TOP WOMEN IN SOCIAL MEDIA http://immediateinfluenceblog.com/25-of-the-most- powerful-influential-women-in-social-media-2009/ TIPS & TOOLS TO GET STARTED, OPTIMIZE & IMPROVE YOUR PRACTICES http://www.problogger.net/archives/2006/02/14/blogging-for-beginners-2/ http://nytimes.com/twitter/lists http://www.meryl.net/2009/05/06/list-of-twitter-chats/ http://www.mintblogger.com/2008/10/8-ways-to-promote-your-blog-on-facebook.html http://www.chrisbrogan.com/marketing-and-how-social-software-aligns/ http://socialoptimized.blogspot.com/2009/10/managing-change-within-social-media.html http://www.socialmediaexaminer.com/top-10-easy-steps-to-starting-a-business-blog/ http://www.workitmom.com/bloggers/entrepreneurmom/2009/11/02/10-ways-to-use-twitter-for- your-business-and-life http://www.socialmediaexaminer.com/5-essential-pillars-of-social-media-campaigns/ http://blog.penelopetrunk.com/2006/05/23/blogging-essential-for-a-good-career/ http://www.copyblogger.com/http://technology.timesonline.co.uk/tol/news/tech_and_web/ article6868818.ece http://mrtweet.com/ http://www.marketingpilgrim.com/2007/08/26-free-tools-for-buzz-monitoring.html http://latimesblogs.latimes.com/technology/2009/03/on-twitter-mind.html http://www.copyblogger.com/make-money-with-free/#more-5549
  • More favorite SM resources TIPS & TOOLS TO GET STARTED, OPTIMIZE & IMPROVE YOUR PRACTICES http://www.thecreativepenn.com/2009/08/14/3-steps-to-start-author-platform-building/ http://www.searchenginejournal.com/9-stratgies-for-finding-incredible-content/11271/ http://www.chrisbrogan.com/cultivate-an-active-network/ http://www.amazon.com/Trust-Agents-Influence-Improve-Reputation/dp/0470743085 http://www.productiveflourishing.com/becoming-yourself-and-growing-your-blog/ http://museumtwo.blogspot.com/2009/06/how-to-develop-small-scale-social-media.html http://mashable.com/tag/personal-brand/ http://www.msnbc.msn.com/id/33621196/ http://www.evancarmichael.com/Tools/Top-50-Social-Media-Blogs-2009.htm http://www.problogger.net/31-days-to-building-a-better-blog/ http://www.buildabetterblog.com/ http://www.remarkable-communication.com/ http://www.copyblogger.com/ http://www.personalbrandingblog.com/4-tips-to-write-a-career-blog-that-gets-you-noticed/ http://propsblog.com/bwe09-problogger-copyblogger-and-chris-brogan-hang-out-in-their- underwear/ http://oneforty.com/ http://www.valuatemysite.com/ http://www.twitip.com/
  • Thank you for joining us! We look forward to connecting with you, our fellow international professional women, in online social networks soon... ANASTASIA ASHMAN & TARA AGACAYAK, Istanbul, November 2009