RailsGirls Rotterdam Lightning talk Storytelling

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An inspirational 5 minute talk about the importance of adding a good story to your product. With a case of MailChimps communication.

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RailsGirls Rotterdam Lightning talk Storytelling

  1. 1. Lightning Talk about content, and telling your story!Monday, January 21, 2013
  2. 2. Ruby QueensMonday, January 21, 2013
  3. 3. Programming Is true craftmanshipMonday, January 21, 2013
  4. 4. It empowers you to create tools for accomplish Dreams of creating a business ...Monday, January 21, 2013
  5. 5. Every Project requires a good storyMonday, January 21, 2013
  6. 6. A vessel that tells your story & guides your usersMonday, January 21, 2013
  7. 7. People are programmed to remember stories easilyMonday, January 21, 2013
  8. 8. now something completely different...Monday, January 21, 2013
  9. 9. now something completely different... A case!Monday, January 21, 2013
  10. 10. MailChimp a tool to send mailingsMonday, January 21, 2013
  11. 11. Simple & focussed to one PurposeMonday, January 21, 2013
  12. 12. Brand personality Freddie Von Chimpenheimer IV is the face of MailChimp, and the embodiment of the brand personality. Freddies stout frame communicates the power of the application, and his always on the go posture lets people know this brand means business.Monday, January 21, 2013
  13. 13. Welcomes users Freddie always has a kind smile that welcomes users and makes them feel comfortable and at home. The cartoon style lets people know that MailChimp offers a fun, and informal experience.Monday, January 21, 2013
  14. 14. Brand traits FUN ... but not childish FUNNY ... but not goofy POWERFUL ... but not complicated HIP ... but not alienating EASY ... but not simplistic TRUSTWORTHY ... but not stodgy INFORMAL ... but not sloppyMonday, January 21, 2013
  15. 15. Monday, January 21, 2013
  16. 16. FunMonday, January 21, 2013
  17. 17. FunMonday, January 21, 2013
  18. 18. Monday, January 21, 2013
  19. 19. User guidesMonday, January 21, 2013
  20. 20. Monday, January 21, 2013
  21. 21. Monday, January 21, 2013
  22. 22. Moral of this story... storytelling helps to focus and & communicate to have Fun in the processMonday, January 21, 2013
  23. 23. Be awesome! thanks #RubyGirls @thamar / @mangroveMonday, January 21, 2013

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