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Content Strategy
 

Content Strategy

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Content Strategy Content Strategy Presentation Transcript

  • CONTENT STRATEGY BY THAMAR KIEMELIN A NUTSHELL CMD DEELTIJD UXD MINOR 2010 - 2011 STUDENTNR 0814043WHAT IS CS, WHAT PLACE DOES IT HOLD IN A WEB COMPANYAND IN THE FIELD OF USER EXPERIENCE DESIGN.
  • I HEART CONTENT & CONTEXTCONTENT IS THE HEART OF WEBCOMMUNICATIONI LIKE TO GET TO THE BOTTOM OF THINGS, MAKE IT PURPOSEFUL,COMPLETE & USABLE... AND I JUST LOVE TEXT & PHOTOGRAPHY.
  • INVESTIGATE• loads of great articles• interesting videos• clear info-graphicsThe work of some reallygood authors on contentstrategy, content marketingand content creation.
  • “Most web project schedules postponecontent development until the eleventh hour.As a result, content quality is often seriouslycompromised.When we practice content strategy, weensure that our web content is treated as avaluable business asset, not an afterthought” Kristina Halvorson
  • CONTENT STRATEGYCONTENT LOREM IPSUM DOLOR SIT AMET BY THAMAR KIEMELIN A NUTSHELL CMD DEELTIJD UXD MINOR 2010 - 2011 STUDENTNR 0814043LEFT UNTIL LAST MINUTE IT IS THE MAIN REASON PROJECTS AREWHAT IS CS, WHAT PLACEMOST OFIT HOLD IN A WEBCOMPANYDELAYED OR EVEN ABANDONED. DOES US HAVEN’T REALIZED THAT WE AREAND IN THE FIELD OF USER EXPERIENCE DESIGNACTUALLY IN THE PUBLISHING BUSINESS.
  • CONTENT STRATEGY IS... BY THAMAR KIEMELCONTEXT TEXT - CMD DEELTIJD UXD ILLUSTRATION2011 STUDENTNR 0814043 -IN A NUTSHELL PHOTOGRAPHY - MINOR 2010 - -DESCRIPTIONS - WIKIS - VIDEO - ANIMATIONAUDIO - ARTICLES - NEWS - PRESSRELEASES - PRODUCTWHAT ISBLOGPOSTS - INDICATORS - INSTRUCTIONS INNAVIGATION - SOCIALREVIEWS - CS, WHAT PLACE DOES IT HOLD - A WEBCOMPANYAND CHANNELS - EDITORIAL IMAGES - INFO GRAPHICS... ETC.MEDIA IN THE FIELD OF USER EXPERIENCE DESIGN
  • CONTENT STRATEGYCONTENT ALSO IS... BY THAMAR KIEMELIN A NUTSHELL CMD DEELTIJD UXD MINOR 2010 - 2011 STUDENTNR 0814043MADE BY EVERYONE USER GENERATED - USER AGGREGATED - OWNED BYWHAT IS CS,THUS BY NO ONE DOES ITKIND OF PLACESWEBCOMPANYEVERYONE AND WHAT PLACE - ON ALL HOLD IN A - IN ALL KIND OFAND IN THE FIELD OF USER EXPERIENCE DESIGNFORMS - POLITICAL - UNKNOWN
  • CONTENT STRATEGYCONTENT THEREFORE IT IS... BY THAMAR KIEMELIN A NUTSHELL CMD DEELTIJD UXD MINOR 2010 - 2011 STUDENTNR 0814043ALWAYS SOMEONE ELSE’S PROBLEM MESSY - INCONSISTENT -WHAT IS CS, TIME INTENSIVE - NOT JUST COPY - NO CUT WEBCOMPANYCOMPLICATED - WHAT PLACE DOES IT HOLD IN A N PASTE - FUZZY -ANDTO COME BY - NOT A COMMODITY - AND IT WON’T TAKE CARE OF ITSELF.HARD IN THE FIELD OF USER EXPERIENCE DESIGN
  • CONTENT STRATEGY BY THAMAR KIEMELSTRATEGYIN A NUTSHELL IS... CMD DEELTIJD UXD MINOR 2010 - 2011 STUDENTNR 0814043WHAT IS CS, WHAT PLACE DOES IT PLAN FOR A WEBCOMPANYA HOLISTIC, WELL CONSIDERED HOLD IN OBTAINING A SPECIFICANDOR RESULT. INFORMED USER EXPERIENCE DESIGNGOAL IN THE FIELD OF RECOMMENDATIONS.
  • “I love to look outside our industry. I loveto look at a museum exhibits and exhibitdesign. I think its a great example ofcontent strategy and total design allcoming together. For an experience for aset target audience” Margot Bloomsteen
  • CONTENT STRATEGYCONTEXT BY THAMAR KIEMEL ALL DISCIPLINES TOGETHER MAKE IT COHERENTIN A NUTSHELL CMD DEELTIJD UXD MINOR 2010 - 2011 STUDENTNR 0814043USER EXPERIENCE PEOPLE MOVING TROUGH AN EXPERIENCE, NOT UNLIKEWHAT IS CS, WHAT MOVE TROUGH A CERTAIN CLICKPATH. THEY ARE TRYINGOUR TARGET AUDIENCES PLACE DOES IT HOLD IN A WEBCOMPANYAND IN ABOUT SOMETHING.TO LEARN THE FIELD OF USER EXPERIENCE DESIGN
  • “Content Strategy is the practiceof planning for creation, delivery,and governance of useful, usablecontent.” Kristina Halvorson
  • UXDCONTENT STRATEGY AND CS BY THAMAR KIEMELHOLISTIC EXISTENCE CONTENTMINOR 2010 IS2011 STUDENTNR 0814043AIN A NUTSHELL CMD DEELTIJD UXDIN STRATEGY - THE MISSING LINK TO INCOMPLETE EXPERIENCE - SUPPORT USERS COMPLETING A TASK - EXPERIENCEWHAT IS CS, WHAT PLACE DOES IT HOLD IN A WEBCOMPANYTHE ELEMENTS OF USER EXPERIENCE; INFORMATION ARCHITECTURE, INTERACTIONAND IN THE FIELD OF USERVISUAL DESIGN. DESIGNDESIGN, USABILITY ENGINEERING & EXPERIENCE
  • CONTENT STRATEGYTHE PLACE OF A CS: CENTRAL BY THAMAR KIEMELIN A NUTSHELL CMD DEELTIJD UXD MINOR 2010 - 2011 STUDENTNR 0814043A REAL TEAM PLAYER A CONTENT STRATEGIST IS INVOLVED IN THEWHAT IS CS, WHAT PROJECT DOES ITDURING THE ABUILD AND LONGPROCESS BEFORE THE PLACE STARTS, HOLD IN WEBCOMPANYAND IN THE FIELD OF USER WITH EVERYONE DESIGN WAY.AFTERWARDS. CS WORKS TOGETHER EXPERIENCE ALONG THE
  • TASKSCONTENT STRATEGY WHAT A CONTENT STRATEGIST DOES BY THAMAR KIEMELANDNUTSHELL CMD DEELTIJD UXD LISTEN -2010 - 2011- STUDENTNR 0814043IN A COMPETENCES - OBSERVE - MINORDATA CREATION - ANALYZE & GATHER STRUCTURE - CLEANENAGEMENT - DEDICATION UNAMBIGUOUSWHAT ISADVOCATE FOR CONTENT - ADVOCATE FOR THE USER - COLLABORATE -SYNTHESE - CS, WHAT PLACE DOES IT HOLD IN A WEBCOMPANYAND IN THE -FIELD OF -USER EXPERIENCE DESIGNUSER RESEARCH MEASURES TAXONOMY - NOMENCLATURE
  • CONTENT STRATEGYTACTICS BY THAMAR KIEMEL A CONTENT NINJA STRATEGISTS STRATEGYIN A NUTSHELL CMD DEELTIJD UXD MINOR 2010 - 2011 STUDENTNR 0814043CLEAR OBJECTIVES SUPERVISES AND TAKES ACT IN THE WEBCONTENTWHAT IS CS, WHAT PLACE DOES CATEGORIZE,IN A WEBCOMPANYLIFECYCLE OF: AUDIT, ANALYZE, STRATEGIZE IT HOLD STRUCTURE, REPOSITORY,AND IN THEREVISE, REVISE,USER EXPERIENCE UPDATE, ARCHIVECREATE, REVISE, FIELD OF APPROVE, TAG, PUBLISH, DESIGN
  • DELIVERABLESCONTENT STRATEGY PART OF A CONTENT STRATEGY KIEMEL BY THAMARA PROCES THATCMD DEELTIJDREQUIREMENTS PLAN - WORKFLOW DESIGN -IN A NUTSHELL - HOLDS TEMPLATE - MESSAGINGSTUDENTNR 0814043 UXD MINOR 2010 - 2011CONTENT INVENTORY CONTENT PLAN - ECOSYSTEMWHAT IS DESIGN GUIDE - PRODUCTIONIT HOLD IN A WEBCOMPANYANALYSIS - CS, WHAT PLACE DOES & MAINTENANCE PLAN - CONTENTAND IN THE FIELD OF USER EXPERIENCE DESIGNREPOSITORY - CONTENT MANAGEMENT, SOCIAL MEDIA & CHANNEL STRATEGY ETC.
  • CONTENT STRATEGY BY THAMAR KIEMELCONCLUSIONIN A NUTSHELL CMD DEELTIJD UXDWIN! 2010 - 2011 STUDENTNR 0814043 MINORWHAT IS CS, WHAT PLACE DOES IT HOLD IN A WEBCOMPANYIT IS WHAT I HOPED IT WOULD BE CONTENT STRATEGY IS THEANDOF EXPERTISE I LIKEOF WORK AT. I DEFINITELY AIM MY GRADUATION ON THIS...FIELD IN THE FIELD TO USER EXPERIENCE DESIGN