• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Pitch Faced.me - SWSP 2011
 

Pitch Faced.me - SWSP 2011

on

  • 208 views

 

Statistics

Views

Total Views
208
Views on SlideShare
208
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Pitch Faced.me - SWSP 2011 Pitch Faced.me - SWSP 2011 Presentation Transcript

    • Use Your Camera. Add New Friends.
    • Getting to know people is hard
      • Finding interesting people through life is rare
      • And you often end up loosing contacts, paper, cards, phone numbers
      • You loose opportunities!
      Tom Hall
    • FACED.me
      • Use the camera
      • Recognize a person
      • Add or Tag them to your networks
      • INSTANTLY!
      • Keep them in the cloud
    • Huge Market in Social Networks and Smartphones
      • Only in 2Q11, 107 million smartphones were sold worldwide
      • Facebook alone has 800 million registered users (>20 million in Brazil and growing)
      • Sale of apps and in-app purchases across smartphones & tablets will be $7.3 billion in 2011 rising to $36.7 billion by 2015
      Source: TAT - http://www.visionmobile.com/blog/2011/01/rim-a-leap-ahead-in-user-experience-but-can-it-execute/ Canalys http://www.canalys.com/newsroom/app-stores-direct-revenue-exceed-14-billion-next-year-and-reach-close-37-billion-2015
    • Show me the money! Users download the application with 50 free FacedPoints Each time the that the application is used, 1 FacedPoint is consumed Every week, the user gets 5 more FacedPoints to use (max of 50 allowed) What users get? Pre-paid FacedPoints Professional Package 100 2,000 / month $10 $25 / month What users can get? # FacedPoints Price
    • Proprietary IP creates barriers to new entrants
      • Real time - Less than 1 second to recognize
      • Registration integrated with Facebook, Linkedin and Twitter
      • Both local and international patents filled through the PCT
      Fast Precise Patented
      • Identify different facial points
      • Works with different light levels & background condition
    • Direct Competitors? Not really. Potential new entrants Potential(?) Competitors
      • Announced in Feb/2010 a similar product in development
      • Product was not launched yet (dead?)
      Research In Motion Source: TAT - http://www.visionmobile.com/blog/2011/01/rim-a-leap-ahead-in-user-experience-but-can-it-execute/ , Crunchbase Faced.me Advantages
      • Connected to multiple social networks
      • Do not depend on business card
      • Easy and simple to use
      • Linkedin exclusive and Business card centric
      • Cost before acquisition ($2.99 download + $0.25/card)
      • Business card - OCR – less accurate
      • High price (300 cards = $79.95)
      • Focused on one single social network
      • Time to develop face recognition technology
      Small players
    • Marketing Plan
      • How do we get users:
      • Viral/Referral (recommend and earn points)
      • Integration with social networks
      • Incubator contacts
      • Tech Blogs/Bloggers
    • Looking for a partner, not an investor! Investment needed: USD 100k (for R&D) 276 EBIT Revenue Revenue vs. EBIT (US$‘000) Post-money valuation: USD 1,000k # Faced.me users('000) 1,000 2,000 3,200 3,500 4,100 # Premium users('000) 20 65 130 140 170 US$ / premium user 10 14 16 18 20
    • Potential Exits
      • Acquired by Research in Motion for nearly $130M, with an impressive 5.5x multiplier over 2009 revenues of $23.6M
      • Acquired in January/2011 after 1.8M business card scanned
      $130M $2.4M Acquired Context Deal Value Acquirer
      • Pittsburgh-based face recognition technology
      N/A
      • Algorithms that improve people's online social interaction
      • Founded a little over a year before the acquisition
      N/A
      • Social networking service - organizes social media data, filters and analyzes information, and presents it in a way that is consumable and relevant.
      $10.0M NON-EXHAUSTIVE
      • Social networking aggregator - Aimed to be a one stop shop for all your social networking updates and news items
      $47.5M Source: Crunchbase, Blogs
    • Experienced Team: Engineering, Design, Strategy and Business development Thiago Teodoro
      • Manager in the Corporate Strategy at HP in Palo Alto, CA
      • Over 6 years of Strategy Consulting experience at Accenture
      • MBA from Tuck at Dartmouth and BsC in Computer Science from Unicamp
      Thalis Antunes
      • Over 9 years of experience in IT
      • Workingin Embedded systems
      • Undergrad in Computer Engineering
      Marco Vanossi
      • Founder of ClickPick , app for image recognition based check-in’s
      • Founded one of the first search engines in Brazil, called RadarWeb at the age of 14
      • Based in Mountain View, CA
      Pedro Saad
      • Owner and Publishing Manager at Editora Brasileira and Produtora Brasileira
      • Contract to license Pelé image until 2016 (after World Cup and Olympic Games in Brazil )
      • Masters in Management , BsC in Law , PUC-SP and MBA, FGV
      Fernando Pauer
      • Owner Pauer Solutions, consulting of Web and SAP (clients Suzano, Volkswagen, FEMSA)
      • 12 years of experience in IT
      • Graduate studies in Game Development
      Alexandre Rezende
      • 8 years of experience in IT, 2 in Tech Sales in the Mobility Market
      • 1 year working in Europe
      • BsC in Computer Engineering from Unicamp
      Investors: Your face here
    • Back-up
    • Financials Source: Dropbox and Evernote: 4% of total users are “premium” (pay for service) (Thousands) 2012 2013 2014 2015 2016 # Brazil Facebook users ('000) 25,000 31,250 35,938 39,531 41,508 Growth 25% 15% 10% 5% % SNU on Faced.me 4% 7% 9% 9% 10% # Faced.me users ('000) 1,000 2,188 3,234 3,558 4,151 Growth 119% 48% 10% 17% % premium users 2% 3% 4% 4% 4% # premium users ('000) 20 66 129 142 166 US$ / premium user 10.00 14.00 16.00 18.00 20.00 Revenue 200 919 2,070 2,562 3,321 $/total user base 0.20 0.42 0.64 0.72 0.80 % EBIT 10% 30% 45% 50% 50% EBIT 20 276 932 1,281 1,660