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SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
SMS is the KILLER APP!
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SMS is the KILLER APP!

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The KILLER APP is here (and it isn't an iPhone App!). …

The KILLER APP is here (and it isn't an iPhone App!).

Enter SMS marketing.

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Transcript

  • 1. The Killer app
  • 2. The Killer app(And why it won’t be an iPhone App)
  • 3. Marketers are fallingover themselves to get on the smartphoneband wagon and find the “killer” app
  • 4. We stillhaven’t found our killer app!
  • 5. We have an APP now!
  • 6. Will pay €10,000’sfor an app
  • 7. Now we have anapp we are doing the whole mobilemarketingmarketing “thing”
  • 8. Wait Just AMinute
  • 9. Some importantquestions are goingunasked about this app hysteria
  • 10. Such as...How frequently will they use it?What are the incentives to use itHow big is my audience?How much will it cost?
  • 11. Maybe weshould take a look them then?
  • 12. How Frequentlywill they use it?
  • 13. 10% 15% 20% 25% 0% 5% 1 day11 days21 days31 days41 days51 days61 days71 days81 days91 days iPhone app usage over time
  • 14. 10% 15% 20% 25% 0% 5% 1 day 11 days 21 days 31 days 41 days 51 daysDays After Download 61 days 71 days 81 days 91 days iPhone app usage over time
  • 15. 10% 15% 20% 25% 0% 5% 1 day 11 days 21 days 31 days 41 days 51 daysDays After Download 61 days 71 days 81 days 91 days iPhone app usage over time
  • 16. iPhone app usage over time25% On l y 1 % of20% a pps are used 9015% da ys after10% do wnload5%0% 71 days 81 days 91 days 1 day 21 days 11 days 31 days 41 days 51 days 61 days Days After Download Source: Pinch Media
  • 17. So there is an 80% chance that yoursmartphone app’s first day with your customer...
  • 18. Will be P R APit’s last YOU
  • 19. What are the incentives
  • 20. It’s unfortunate but...
  • 21. It’s unfortunate but...People dont wake up thinking about your brand!
  • 22. They think about a lot of things...
  • 23. They think about a lot of things...
  • 24. They think about a lot of things...
  • 25. They think about a lot of things... Your App Your Brand
  • 26. These aren’tone of them! Your App Your Brand
  • 27. Why?
  • 28. Why?They don’t have anyincentive to do so...
  • 29. And a smartphone app with nov elt y value isn’t going to prove an incentive for brandinteraction for too long!
  • 30. How big is the audience
  • 31. When considering thebest medium through which to conduct mobile marketing...
  • 32. We should think abouthow many people can receive our message
  • 33. Let’s takethe Irishmobilephonemarket asan example
  • 34. Let’s takethe Irishmobilephonemarket asan example
  • 35. Smartphonesmake upabout 50% ofthe market
  • 36. Smartphonesmake upabout 50% ofthe market 50% ofphones can’tinteract with your app
  • 37. Smartphonesmake upabout 50% ofthe market 50% ofphones can’tinteract with your app But it gets worse!
  • 38. Those 50% aren’t even onthe same operating system
  • 39. Those 50% aren’t even onthe same operating systemSo you need multiple apps just toreach 50% of the population!
  • 40. That’s a LOT of money and a LOT of development!Smartphone share will undoubtedly rise – but thefact remains that apps will always be restricted toreaching a portion, rather than all, of thepopulation
  • 41. How expensive will it be
  • 42. Do you have one of...
  • 43. These?
  • 44. Maybe one of...
  • 45. These?
  • 46. If not then youprobably can’t afford an app!
  • 47. When Bloggers boast about:
  • 48. When Bloggers boast about: “How we built aniPhone app for $4,873” and call it a “shoestring”
  • 49. You know its going to be pricey!
  • 50. Ok... I hearyou. How can I conduct mobile marketing then?
  • 51. Let me tell you!
  • 52. IntroducingThe KILLER app!
  • 53. RE- Introducing The KILLER app!
  • 54. Although SMS hasbeen around the block...
  • 55. It hits all the targets!
  • 56. How Frequentlywill they use it?
  • 57. You get to decide!
  • 58. You get to decide!You can send yourcustomers alerts to Hipromotions, offers,deals AS THEYHAPPEN
  • 59. What are the incentives
  • 60. Incentivising is easy & It’s customisable
  • 61. You could send an SMS with a text coupon
  • 62. You could send anInvitation to a special event
  • 63. You could send an SMS detailing exclusive offers
  • 64. You could send ...Pretty much anything!
  • 65. How big is the audience
  • 66. Here is the real beauty...
  • 67. You have the potential to reach...
  • 68. Audience100% ofPhones
  • 69. How expensive will it be
  • 70. SMS Marketing is cost effective and very much affordable tothe average business
  • 71. And doesn’t require either
  • 72. And doesn’t require either or
  • 73. So...
  • 74. If you have beenlooking for the “killer app”
  • 75. It’s already here
  • 76. To find out more abouthow you can use SMS for mobile marketing... www.textrepublic.comhttp://www.textrepublic.com/mobile-marketing-blog/

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