Forget the carpet bomb approach to marketing. Be the sniper - use bulk SMS marketing.

1. From
carpet bomb
to
sniper

2. It used to be

3. In world war 2

4. That to destroy a
target

5. You needed
one of

6. ese
Th

7. And a lot
of these

8. It worked

9. Some of the time

10. Ac
Tar tua
ge l
t!

11. It was more than
a little inefficient

12. As was the
marketing at the
time.

13. The idea at the
time was

14. Hit everyone with the
same message

15. Via mass media

16. Repeatedly

17. re c ool”
“ we’

18. Very coo
l

19. SOOOO
cool

20. With few media
choices and a
captive audience...

22. But it was the best
that could be
done with the
technology at the
time

23. Times have
changed

24. Blanket bombing
was ok... 60 years ago

25. But there are more
efficient ways to take
out a target

27. This is the way!

28. Because the consumer is
no longer a sitting duck.

29. They don't pay
attention to your
adverts

30. They have
more choice
than ever

31. And they live
their lives on the
road

32. So now that the game
has changed

33. So too should the
marketing tactics

34. We need to find a
means that will allow
you to target:

35. Individuals

36. &
Groups

37. With little wastage

38. The answer?

39. SMS!

40. High adoption rates...

41. High adoption rates...
1.16
Phones per capita

42. High usage rates...

43. High usage rates...
12,000,000,000
Messages sent every month in
Ireland in 2012

44. Always around...

45. Always around...
80%
Within arm’s reach...
Of the day

46. And the real beauty is...

47. Customers OPT-IN

48. They let you know that
they WANT to be
targeted

49. Send us
special
offers!

50. Send us
special
offers!
O.K.
!

51. SMS marketing is the key
to effective personalised
communications

52. And its cheaper and
easier to use than you
might think!

53. It’s time to retire the
tactics from WWII

54. They
worked for
me...

55. They
worked for
me...
But are useless for the
modern small/medium
business!

56. Become the sniper

57. With SMS marketing