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Forget the carpet bomb approach to marketing. Be the sniper - use bulk SMS marketing.
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Mobile-Bulk-SMS-Marketing-Carpet-Bomb-to-Sniper
1.
From carpet bomb
to sniper
2.
It used to
be
3.
In world war
2
4.
That to destroy
a target
5.
You needed
one of
6.
ese Th
7.
And a lot of
these
8.
It worked
9.
Some of the
time
10.
Ac Tar tua
ge l t!
11.
It was more
than a little inefficient
12.
As was the marketing
at the time.
13.
The idea at
the time was
14.
Hit everyone with
the same message
15.
Via mass media
16.
Repeatedly
17.
re c ool” “
we’
18.
Very coo
l
19.
SOOOO cool
20.
With few media
choices and a captive audience...
21.
22.
But it was
the best that could be done with the technology at the time
23.
Times have changed
24.
Blanket bombing was ok...
60 years ago
25.
But there are
more efficient ways to take out a target
26.
27.
This is the
way!
28.
Because the consumer
is no longer a sitting duck.
29.
They don't pay attention
to your adverts
30.
They have more choice
than ever
31.
And they live their
lives on the road
32.
So now that
the game has changed
33.
So too should
the marketing tactics
34.
We need to
find a means that will allow you to target:
35.
Individuals
36.
& Groups
37.
With little wastage
38.
The answer?
39.
SMS!
40.
High adoption rates...
41.
High adoption rates...
1.16 Phones per capita
42.
High usage rates...
43.
High usage rates... 12,000,000,000
Messages sent every month in Ireland in 2012
44.
Always around...
45.
Always around... 80% Within
arm’s reach... Of the day
46.
And the real
beauty is...
47.
Customers OPT-IN
48.
They let you
know that they WANT to be targeted
49.
Send us special offers!
50.
Send us special offers!
O.K. !
51.
SMS marketing is
the key to effective personalised communications
52.
And its cheaper
and easier to use than you might think!
53.
It’s time to
retire the tactics from WWII
54.
They worked for
me...
55.
They worked for
me... But are useless for the modern small/medium business!
56.
Become the sniper
57.
With SMS marketing
Download now