Building Your Database

Why should I bother?
.
.

A large part of marketing is communicating with your customers

Letting them know about sales, special offers and new products and services

Here’s the thing...
EVERYONE’S got a mobile phone
and we carry it everywhere
From: ACME
Secret Sale. Show this text and get 25% off all stock this Friday only.

Whereas we don’t carry these everywhere

So you can contact customers
instantlyfor as little as 3.5c per text
or contact 1,000 people for a whopping €35!
FROM: ACME
Spend €20 or more this week and we have a little pressie for you at the till.

What’s more...
Texts can be sent with minimum fuss
All of them are opened by the recipient
Text are read within 15 minutes
It’s easy to measure the return on investment
So the frustration is taken out of the marketing process

of consumers would grant permission to receive
marketing texts
if they are incentivisedAND are in control
70%

Ok. How do I build a database of customers?
.
.

Option # 1
Ask them to complete a Sign-Up Form like this one.
These professionally designed forms convey an element of exclusivity. These forms can be purchased from Text Republic.

Option # 2
Promote your keyword throughout your business
You will receive a free keyword from Text Republic. Customers text this keyword to 51000 to join your mobile club

FOR EXAMPLE

WALL POSTERS
Want to receive exclusive Deals and Discounts?
WANT
EXCLUSIVE
DEALS &
DISCOUNTS?
Text ACME to 51000
Standard Text Rates Apply. Opt Out anytime by replying STOP.

STORE FRONTS
ACME INC
Text ACME to 51000
and receive a 20% discount coupon

SHOPPING BAGS
JOIN OUR MOBILE CLUB AND GET DEALS
Text ACME to 51000

Flyers, Receipts, Business Cards, Website, Facebook Page, Bathroom Walls – literally anywhere you think your customers will see it!

Option # 3
Promote your keyword on your print and radio advertising

NEWSPAPER AD

BILLBOARD!
WIN A HAMPER
TextACMEto 51000
You will be added to our marketing database

RE-CAP
Most consumers are happy to receive marketing texts
It’s easy to build a database
It’s low cost and effective to text that database

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Building Your Database

by Text Republic on Jul 27, 2011

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Building Your Database — Presentation Transcript