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Text 100 and its online PR partner Content & Motion worked with IBM to develop a landmark social media campaign to showcase the technological expertise behind the Virtual Forbidden City. This presentat...

Text 100 and its online PR partner Content & Motion worked with IBM to develop a landmark social media campaign to showcase the technological expertise behind the Virtual Forbidden City. This presentation was delivered on Wednesday 27th May at the monthly London Measurement Camp event and outlined the successes, challenges and overall measurment of the campaign.

For more on:
>> Text 100 visit www.text100.com and hypertextlondon.wordpress.com
>> C&M visit www.contentandmotion.co.uk
>> Measurement Camp visit measurementcamp.wikidot.com

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• Technology

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twitter pr technology virtual forbidden services oriented social measurement soa linkedin youtube facebook ibm city world architecture media virtual city case study social media

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