Reality: Users are the target
Who are we coding for?
Why are we coding?
What sort of application lifecycle do we expect?
Myth Number 2:
“Information only flows one way.”
Perception: Information flow looks linear
Conceive Develop Implement Done
One-Dimensional, Simple Project Lifecycle
…and if all
goes well, a
at the end
Reality: Information iterates
There is noise, aka feedback, at every point…
Conceive Develop Implement
Two-Dimensional, Typical Project Lifecycle
Reality: Information spreads chaotically
It reflects, refracts, reacts… …and
far and fast
Myth Number 3:
“Feedback is just for marketing
Reality: Feedback is for everything
Goal: Convert experiences
From these… …to these:
and especially these
Now, go engage someone!
This presentation is respectfully dedicated to frals,
beloved creator of fMMS, who is still alive and coding
but sadly could not attend the conference