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Brainstorming for improved user engagement

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Presentation designed to stimulate discussion around product user engagement (particularly in mobile devices). (Randall "Texrat" Arnold)

Presentation designed to stimulate discussion around product user engagement (particularly in mobile devices). (Randall "Texrat" Arnold)

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    Brainstorming for improved user engagement Brainstorming for improved user engagement Presentation Transcript

    • Brainstorming for Improved User Engagement
      Randall Arnold, TimoHärkönen,
      Dan LeinirTurthra Jensen
    • Our Purpose:
      Find ways to incorporate user feedback and input into
      the MeeGo UX
    • To begin, we need to explode some myths…
    • Myth Number 1:
      “Users are the enemy.”
    • Reality: Users are the target
      • Who are we coding for?
      • Why are we coding?
      • What sort of application lifecycle do we expect?
    • Myth Number 2:
      “Information only flows one way.”
    • Perception: Information flow looks linear
      Cool!
      It begins with a singularity…
      …and if all goes well, a delighted user at the end
      One-Dimensional, Simple Project Lifecycle
    • Reality: Information iterates
      There is noise, aka feedback, at every point…
      Two-Dimensional, Typical Project Lifecycle
    • Reality: Information spreads chaotically
      …and negative information multipliesvery far and fast
      It reflects, refracts, reacts…
      ???
      Cool!
      $%#@&!
    • Myth Number 3:
      “Feedback is just for marketing surveys.”
    • Reality: Feedback is for everything
      Awesome!
      Gaming
      Quality Assurance
      Ratings
    • Goal: Convert experiences
      From these…
      …to these:
      and especially these
    • Now, go engage someone!
      This presentation is respectfully dedicated to frals, beloved creator of fMMS, who is still alive and coding but sadly could not attend the conference
      Resources:
      MUEF: http://wiki.meego.com/MeeGo_User_Engagement_Framework_Project