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Brainstorming for improved user engagement
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Brainstorming for improved user engagement

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Presentation designed to stimulate discussion around product user engagement (particularly in mobile devices). (Randall "Texrat" Arnold)

Presentation designed to stimulate discussion around product user engagement (particularly in mobile devices). (Randall "Texrat" Arnold)

Published in: Technology, Education
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  • 1. Presented by: Brainstorming for Improved User Engagement Randall Arnold, Timo Härkönen, Dan Leinir Turthra Jensen
  • 2. Our Purpose: Find ways to incorporate user feedback and input into the MeeGo UX
  • 3. To begin, we need to explode some myths…
  • 4. Myth Number 1: “Users are the enemy.”
  • 5. Reality: Users are the target Who are we coding for? Why are we coding? What sort of application lifecycle do we expect?
  • 6. Myth Number 2: “Information only flows one way.”
  • 7. Perception: Information flow looks linear Conceive Develop Implement Done One-Dimensional, Simple Project Lifecycle Cool! …and if all goes well, a delighted user at the end
  • 8. Reality: Information iterates There is noise, aka feedback, at every point… Conceive Develop Implement Two-Dimensional, Typical Project Lifecycle
  • 9. Reality: Information spreads chaotically It reflects, refracts, reacts… …and negative information multiplies very far and fast Cool! ??? $%#@&!
  • 10. Myth Number 3: “Feedback is just for marketing surveys.”
  • 11. Reality: Feedback is for everything Awesome! Ratings
  • 12. Goal: Convert experiences From these… …to these: and especially these
  • 13. Now, go engage someone! This presentation is respectfully dedicated to frals, beloved creator of fMMS, who is still alive and coding but sadly could not attend the conference Resources: MUEF: http://wiki.meego.com/MeeGo_User_Engagement_Framework_Project

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