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Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
Tetuan Valley Startup School V (Session 2)
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Tetuan Valley Startup School V (Session 2)

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Tetuan Valley is the first non-for-profit pre-accelerator program in Europe. Our goal is to promote local Entrepreneurship and regional development towards technology …

Tetuan Valley is the first non-for-profit pre-accelerator program in Europe. Our goal is to promote local Entrepreneurship and regional development towards technology

Twice a year we host a 6 week startup school, with focus on training and working on the implementation of a business idea. We have a portfolio of more than 70 top-notch mentors, participating to give the students a unique and valuable experience. All graduates of the startup school get exclusive access to the Tetuan Valley Alumni Network.

For further info please check tetuanvalley.com

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  • 1. Tetuan alleyStartup School Fall 2011This is the Land of Do-as-you-please-and-take-what-you-want Week  2   #tvssv Tetuan Valley, October 2011
  • 2. #tvssvSponsors Collaborators
  • 3. STARTUP  FINANCE  101   OBJETIVE   SESSION  1     •  Key  concepts   Startup  Finance  101  for  non  biz  profile   •  Principles   founders   •  RaBos  and  formulas     •  Investors;  ObjeBves  and  constricBons,  investment  stages,  Venture   OUTCOMES   Capital  and  criBc  value  enhancers     •  Conclussions     •   Understanding  of  key  financial   indicators   •   Enabling  entrepreneusr  to  set  up   models  and  criteria  for  startup  valuaBon   SESSION    2   and  investor  financial  presentaBon   •  Business  planning     •  Pricing   SCHEDULE   •  Business  modeling     •  Misc.  tools   2  x  4h  sessions           28/11/11  
  • 4. STARTUP  FINANCE  101  –  Session  2   1.  The  Business  Plan   2.  The  Price   3.  The  Business  Model   4.  Other  Tools   28/11/11  
  • 5. My  @me  is  valuable…  how  much  m   will  I  spend  looking  at  your  BP   28/11/11  
  • 6. 28/11/11  
  • 7. What  investors  are  looking  for  …and  so  should  YOU   28/11/11  
  • 8. Your  Company   Your   Investor   Your   Numbers   28/11/11  
  • 9. WHAT  WE  INCLUDE  IN  A  FINANCIAL  1  PAGER:  COMPANY   l  Opportunity  descrip@on   WHO  ARE  YOU   l  Business  Model   l  Need  Sa@sfied   l  Products  /  Services   WHAT  DO  YOU  DO   l  Market  Objec@ve   l  Compe@tors   HOW  DO  YOU   l  Sales  &  Marke@ng  Strategy   ACHIVE  IT   l  Current  and  Funnel  Clients   OPPORTUNITY  FOR   l  Investment  Alloca@on   THE  INVESTOR   l  Exit  Strategy   28/11/11  
  • 10. WHAT  WE  INCLUDE  IN  A  FINANCIAL  1  PAGER:  INVESTOR   l  Business  Sector  (Tags)   l  Contact  Informa@on   l  Execu@ve  Team   l  Financial  Informa@on   RELEVANT   ―  Investment  Stage   ―  Current  Capital   INFORMATION   ―  Monthly  Burn  Rate   FOR  THE   ―  Pre-­‐Money  Valua@on   INVESTOR   ―  Investment  Capital   l  Current  Investors   l  Forums   28/11/11  
  • 11. WHAT  WE  INCLUDE  IN  A  FINANCIAL  1  PAGER:  NUMBERS   Mul@plier   Año1   …   Año  n   Revenues   CF  Breakeven   EBITDA   Net  Result   Assets   LiabiliBes   Cash   Money…  when   and  how  much   28/11/11  
  • 12. STARTUP  FINANCE  101  –  Session  2   1.  The  Business  Plan   2.  The  Price   3.  The  Business  Model   4.  Other  Tools   28/11/11  
  • 13. PRICING  METHODS  -­‐  BENCHMARK   Useful  for  similar   products   Difficult  to  obtain  data   Be  careful   l  What  you  compare   l  Units   l  Time   l  Loca@on   Tabulate  data  and   present  in  graphs  or   simple  tables   28/11/11  
  • 14. PRICING  METHODS  -­‐  MARKUP   Useful  for  established   products  in  compe@@ve   atmosphere   Always  lower  limit   Easy  to  obtain  data…  your   company   Be  careful   l  Over  price   l  Cost  Alloca@on   l  Unitary  marginal,   variable  and  fixed  cost   28/11/11  
  • 15. PRICING  METHODS  –  VALUE  ADDED   Useful  for  breakthrough   technologies   Clearly  explain  the  gains   the  client  will  have   Difficult  to  obtain  data   Always  upper  limit   Be  careful   l  What  are  the  needs  of   the  client   l  Determine  the  value   per  use   28/11/11  
  • 16. STARTUP  FINANCE  101  –  Session  2   1.  The  Business  Plan   2.  The  Price   3.  The  Business  Model   4.  Other  Tools   28/11/11  
  • 17. What  makes  your  business  @ck    Up  and  Down…  almost  ALWAYS  is  related   28/11/11  
  • 18. How  to  determine  your  business  drivers   Target:  Commercials  in  FMCG  companies   How   5.000  users  first  year  ,  recurrent  and  growing   How   Go  to  5  of  the  100  companies  in  the  market     How   1   Market  Average  is  1000  users/  client Do  you  sll  have  5.000  Users?     I  personally  (or  my  network)  know  5  decision  takers  in   2   How   those  companies,  iniBal  prospecBon  has  been  made   Do  you  sll  have  5.000  Users?   3   Do  de  companies  have  control  over  the  users?   How   Do  you  sll  have  5.000  Users?   4   Are  my  clients  going  to  demand  a  trial  phase     Do  you  sll  have  5.000  Users?   5   Success  in  conversion  rate  from  trial  to  client?   Do  you  sll  have  5.000  Users?   28/11/11  
  • 19. Usefulness   Target:  Commercials  in  FMCG  companies   5.000  users  first  year  ,  recurrent  and  growing   Go  to  5  of  the  100  companies  in  the  market     MarkeBng  /  Sales   Strategy   1   Market  Average  is  1000  users/  client Do  you  sll  have  5.000  Users?     I  personally  (or  my  network)  know  5  decision  takers  in   Scalability   2   those  companies,  iniBal  prospecBon  has  been  made Do  you  sll  have  5.000  Users?     3   Do  de  companies  have  control  over  the  users?   Success  of   Do  you  sll  have  5.000  Users?   product  /  service   4   Are  my  clients  going  to  demand  a  trial  phase     Do  you  sll  have  5.000  Users?   5   Success  in  conversion  rate  from  trial  to  client?   Do  you  sll  have  5.000  Users?   28/11/11  
  • 20. Revenue  Streams   Asset  Sale   Usage  Fee   Subscrip@on  Fee   Lending  /  Ren@ng  /  Leasing   Licensing   Brokerage  /  Commissioning   Adver@sing   28/11/11  
  • 21. Don’t  be  afraid…    Your  own  matrix  …    We  will  help  you  with  an  standard   28/11/11  
  • 22. 28/11/11  
  • 23. STARTUP  FINANCE  101  –  Session  2   1.  The  Business  Plan   2.  The  Price   3.  The  Business  Model   4.  Other  Tools   28/11/11  
  • 24. 28/11/11  

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