Startup
School Spring
2011              Week
1        Tetuan
Valley,
April
2011
Patrocinado por          Centros par/cipantesCon la colaboración de
TVSS Spring 2011                 Demo Day April 7th                                     May 13th                          ...
19h00-20h00   Class topic20h00-21h00   Demos teams 1-521h00-21h30   Guest speaker21h30-22h30   Demos teams 5-10
INTRODUCTION“The hardest thing about getting started is getting started”.                      Guy Kawasaki
ENTREPRENEUR“My son is now an ‘entrepreneur’.That’s what you’re called when                    you don’t have a job”      ...
START-UPS“The difference between a vision and a hallucination is that             other people can see the vision”.       ...
INNOVATION“The key to success for everything in business, science and        technology is never to follow the others”.   ...
The ultimate A-Team
THINK BIG
THE WORLD IS FLAT“Nowadays, anyone who cannot speak English and is incapable     of using the Internet is regarded as back...
FAIL, Just Do It“I didnt fail the test, I just found 100 ways to do it wrong”.                    Benjamin Franklin
The Lean Startup  Lean manufacturing - Toyota Way  Lean startup = lean manuf. + customer dev.  Revenues from day 1  Custom...
The Lean Startup“Startups that succeed are those that manageto iterate enough times before running out ofresources”       ...
Lean Startup Canvas   Problem          Solution           Unique Value Unfair                 Customer                    ...
Lean Startup Canvas Do we have a problem worth solving?         Customer Discovery
Lean Startup Canvas   Problem          Solution           Unique Value Unfair                 Customer                    ...
Lean Startup Canvas   Problem          Solution           Unique Value Unfair                 Customer                    ...
Lean Startup Canvas    Do people want my solution?        Customer Validation
Lean Startup Canvas   Problem          Solution           Unique Value Unfair                 Customer                    ...
Lean Startup Canvas     How do I accelerate growth?
Lean Startup Canvas   Problem          Solution           Unique Value Unfair                 Customer                    ...
Lean Startup Loop  Build / Measure / Learn
Tvss s11 1
Tvss s11 1
Tvss s11 1
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Tvss s11 1

  1. 1. Startup
School Spring
2011 Week
1 Tetuan
Valley,
April
2011
  2. 2. Patrocinado por Centros par/cipantesCon la colaboración de
  3. 3. TVSS Spring 2011 Demo Day April 7th May 13th w6 May Pitch your startup w5 May Projections w4 April Funding & Managing w3 April Evangelizing & Selling w2 April Planning & Budgetingw1 April The Way of the Startup
  4. 4. 19h00-20h00 Class topic20h00-21h00 Demos teams 1-521h00-21h30 Guest speaker21h30-22h30 Demos teams 5-10
  5. 5. INTRODUCTION“The hardest thing about getting started is getting started”. Guy Kawasaki
  6. 6. ENTREPRENEUR“My son is now an ‘entrepreneur’.That’s what you’re called when you don’t have a job” Ted Turner
  7. 7. START-UPS“The difference between a vision and a hallucination is that other people can see the vision”. Marc Andreessen
  8. 8. INNOVATION“The key to success for everything in business, science and technology is never to follow the others”. Masaru Ibuka
  9. 9. The ultimate A-Team
  10. 10. THINK BIG
  11. 11. THE WORLD IS FLAT“Nowadays, anyone who cannot speak English and is incapable of using the Internet is regarded as backward”. Al-Waleed bin Talal
  12. 12. FAIL, Just Do It“I didnt fail the test, I just found 100 ways to do it wrong”. Benjamin Franklin
  13. 13. The Lean Startup Lean manufacturing - Toyota Way Lean startup = lean manuf. + customer dev. Revenues from day 1 Customers and features unknown Low burn, not cheap
  14. 14. The Lean Startup“Startups that succeed are those that manageto iterate enough times before running out ofresources” - Eric Ries
  15. 15. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin
  16. 16. Lean Startup Canvas Do we have a problem worth solving? Customer Discovery
  17. 17. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin
  18. 18. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin MVP
  19. 19. Lean Startup Canvas Do people want my solution? Customer Validation
  20. 20. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin
  21. 21. Lean Startup Canvas How do I accelerate growth?
  22. 22. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin
  23. 23. Lean Startup Loop Build / Measure / Learn
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