ENTRY LEVEL - Incredible Social Media Stats: 2014 & "getting the basics right"
1. WE ARE THE ADVOCACY
AGENCY
TALK TO US:
hello@testifydigital.com
@testifydigital
@Digitalbarton
Testifydigital.com
SOCIAL MEDIA IN 2014
(START WITH THE BASICS)
2. SOCIAL COMMUNICATIONS AGENCY
FOUNDED: 2011
FOUNDERS: MARK JOSEPH, JOHN BARTON
CHAIRMAN: JOHN APPLEBY - FOUNDER SALESFORCE.COM EMEA
OFFICES: LONDON, DUBLIN – INTERNATIONAL VIA SPLASH WORLDWIDE
PASSION
INNOVATION
ACCOUNTABILITY
3. CLIENTS & COVERAGE
We work with a diverse client base across all major sectors including: Entertainment, Fashion, Telecoms, FMCG, Comparison and the Public sector.
Testify are also well regarded as thought leaders in the industry with regular media coverage as well as winning multiple accolades in categories such
as Best use of social, Best use of social data and Best innovation.
5. GROWTH AND CONNECTION
1. CHINA
2. INDIA
3. FACEBOOK
4. TENCENT
5. WHATS APP
6. UNITED STATES OF AMERICA
7. GOOGLE +
8. INDONESIA
9. LINKED IN
10. TWITTER
Welcome to a
truly Social
world…
1 in 4 people are
connected to a social network…
SOURCE
–
SOCIALNOMICS
-‐
ERIK
QUALMAN
6. 1/4 Facebook
users login at least
5 TIMES PER
DAY
The average UK &
IRELAND internet user
spends 13 MINUTES
PER HOUR on Social
Media
7. GRANDPARENTS
…are the FASTEST
GROWING
DEMOGRAPHIC on
Twitter…
SOURCE
-‐h2p://www.forbes.com/sites/sap/2013/05/20/the-‐overlooked-‐
social-‐media-‐markeLng-‐for-‐senior-‐ciLzens/
17. BUT HOW DO BRANDS FUNCTION
IN SOCIAL CHANNELS…
18. 93% Of
MARKETERS use
social media to drive
REVENUE…
SOURCE
h2p://www.fastcompany.com/3021749/work-‐smart/10-‐surprising-‐social-‐
media-‐staLsLcs-‐that-‐will-‐make-‐you-‐rethink-‐your-‐social-‐stra
19. FACEBOOK is now the 2nd largest referrer of
traffic to brand sites after GOOGLE
36. UNDERSTAND THE AUDIENCE
THE WHAT:
THE WHERE:
THE WHEN
THE WHO – INFLUENCERS VS. AUDIENCE
6,270 – TOTAL POSTS
THE SOCIAL DATA EDGE:
Testify’s experienced analysts interpret the conversation to inform:
- IDEATION
- CONTENT PLANNING
- HERO/CAMPAIGN MESSAGING
- MEDIA PLANNING & LONG TAIL KEYWORDS
- INFLUENCER HIT LIST CONSTRUCTION
TESTIFY PROFILE MONEYSUPERMARKETS ENTIRE
SOCIAL MEDIA COMMUNITY
37. He’s got great stories that you
actually want to listen to…