Your SlideShare is downloading. ×
Harley Davidson Presentation
Harley Davidson Presentation
Harley Davidson Presentation
Harley Davidson Presentation
Harley Davidson Presentation
Harley Davidson Presentation
Harley Davidson Presentation
Harley Davidson Presentation
Harley Davidson Presentation
Harley Davidson Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Harley Davidson Presentation

6,371

Published on

Online Media Strategy for Harley-Davidson

Online Media Strategy for Harley-Davidson

Published in: Automotive
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
6,371
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
177
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Harley-Davidson
    • no regrets. no cages.
  • 2. harley-davidson: The company The company
    • Harley-Davidson is one of the leading automotive companies, which produces heavyweight motorcycles, motorcycle parts, accessories, apparel and general merchandise.
    • Even in today's more practical, cautious consumer environment, people of all ages and backgrounds still dream about the Harley-Davidson experience.
    • No other brand has the degree of unshakable loyalty that Harley possess.
  • 3. Harley-Davidson: the Experience the Experience
  • 4. Harley-Davidson: Challenges Challenges
    • Market Value
    • Market Share
    • Economic turmoil
    • Losing the “Younger” Consumer.
  • 5. Harley-Davidson: goals goals
    • H-D will leverage their brand to speak to the consumer and give consumers the core belief that they own the brand , not the company.
    • Harley-Davidson will use new media to help bridge the gap between 18-30 year olds through the use of social media, PR, video-blogging, widgets, and a variety of smartphone & Ipad-friendly applications.
  • 6. Harley-davidson: Digital Media
  • 7. harley-davidson: QR Code “Check-ins” QR Code “Check-ins” H-D riders will have the chance to “check-in” using Foursquare and QR codes at various U.S. locations.
  • 8. Harley-Davidson: Professional v-loggers Professional v-loggers
    • Hire people to travel around the country, v-logging their road-trip with their Harley.
    • Youtube Mini-Series/Documentary
  • 9. harley-davidson: ipad/smartphone applications ipad/smartphone applications
  • 10. Harley-davidson: evaluations evaluations
    • Comscore Media Metrix
    • Google Analytics
    • Trackur
    • Klout
    • Technologyhits

×