Harley Davidson Presentation

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Online Media Strategy for Harley-Davidson

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Harley Davidson Presentation

  1. 1. Harley-Davidson <ul><li>no regrets. no cages. </li></ul>
  2. 2. harley-davidson: The company The company <ul><li>Harley-Davidson is one of the leading automotive companies, which produces heavyweight motorcycles, motorcycle parts, accessories, apparel and general merchandise. </li></ul><ul><li>Even in today's more practical, cautious consumer environment, people of all ages and backgrounds still dream about the Harley-Davidson experience. </li></ul><ul><li>No other brand has the degree of unshakable loyalty that Harley possess. </li></ul>
  3. 3. Harley-Davidson: the Experience the Experience
  4. 4. Harley-Davidson: Challenges Challenges <ul><li>Market Value </li></ul><ul><li>Market Share </li></ul><ul><li>Economic turmoil </li></ul><ul><li>Losing the “Younger” Consumer. </li></ul>
  5. 5. Harley-Davidson: goals goals <ul><li>H-D will leverage their brand to speak to the consumer and give consumers the core belief that they own the brand , not the company. </li></ul><ul><li>Harley-Davidson will use new media to help bridge the gap between 18-30 year olds through the use of social media, PR, video-blogging, widgets, and a variety of smartphone & Ipad-friendly applications. </li></ul>
  6. 6. Harley-davidson: Digital Media
  7. 7. harley-davidson: QR Code “Check-ins” QR Code “Check-ins” H-D riders will have the chance to “check-in” using Foursquare and QR codes at various U.S. locations.
  8. 8. Harley-Davidson: Professional v-loggers Professional v-loggers <ul><li>Hire people to travel around the country, v-logging their road-trip with their Harley. </li></ul><ul><li>Youtube Mini-Series/Documentary </li></ul>
  9. 9. harley-davidson: ipad/smartphone applications ipad/smartphone applications
  10. 10. Harley-davidson: evaluations evaluations <ul><li>Comscore Media Metrix </li></ul><ul><li>Google Analytics </li></ul><ul><li>Trackur </li></ul><ul><li>Klout </li></ul><ul><li>Technologyhits </li></ul>

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