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Linux is Ready for Business
 

Linux is Ready for Business

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  • Linux is a UNIX-like operating system that was written by Linus Torvalds in 1991 while studying at the Helsinki University. Linux is based on the GNU license model, and has been available as a free download over the years. Because Linux has enjoyed so much success with the development community it is now found in corporate environments, usually without the knowledge of the IT decision makers in those organizations. The evolution of the Linux community in recent years led to the maturity of commercial Linux "distributions" and to the existence of named organizations that sell these distributions. The final operating system release, for all Linux distributors, is approved by Linus Torvalds. Each company then decides on a set of extensions, utilities or applications that will be packaged with the current release of Linux. The first signs of adoption of Linux in corporate environments dates back to 1997. Since that time, the growth of Linux has been unparalleled in the industry. Many of you also know that Linux is developed and tested by the open source community. And I think the open source community is sometimes not very well known and understood. And those of us who do understand the open source community know that it is a highly disciplined and highly structured – it's a highly disciplined and highly structured approach to the development of Linux. It produces extremely high-quality code, (code) that is very secure and very stable. And in fact, if you were to benchmark some of the development processes deployed by the open source community alongside development processes deployed by many software companies, you would find a very, very robust and highly disciplined structure. So the open source community has really progressed dramatically. Linux has distributed and shipped by a number of organizations. Here at IBM, we have worldwide relationships with (Red Hats), who's (a Turbolinux in) Caldera. And we also have relationships with other companies – (Red Flag) in China, (Connectiva) in South America, (Mandrake) – and these distributors take the Linux (kernel) and add lots of enhancements and tools and utilities, et cetera, that make it a very usable package.
  • Linux is a UNIX-like operating system that was written by Linus Torvalds in 1991 while studying at the Helsinki University. Linux is based on the GNU license model, and has been available as a free download over the years. Because Linux has enjoyed so much success with the development community it is now found in corporate environments, usually without the knowledge of the IT decision makers in those organizations. The evolution of the Linux community in recent years led to the maturity of commercial Linux "distributions" and to the existence of named organizations that sell these distributions. The final operating system release, for all Linux distributors, is approved by Linus Torvalds. Each company then decides on a set of extensions, utilities or applications that will be packaged with the current release of Linux. The first signs of adoption of Linux in corporate environments dates back to 1997. Since that time, the growth of Linux has been unparalleled in the industry. Many of you also know that Linux is developed and tested by the open source community. And I think the open source community is sometimes not very well known and understood. And those of us who do understand the open source community know that it is a highly disciplined and highly structured – it's a highly disciplined and highly structured approach to the development of Linux. It produces extremely high-quality code, (code) that is very secure and very stable. And in fact, if you were to benchmark some of the development processes deployed by the open source community alongside development processes deployed by many software companies, you would find a very, very robust and highly disciplined structure. So the open source community has really progressed dramatically. Linux has distributed and shipped by a number of organizations. Here at IBM, we have worldwide relationships with (Red Hats), who's (a Turbolinux in) Caldera. And we also have relationships with other companies – (Red Flag) in China, (Connectiva) in South America, (Mandrake) – and these distributors take the Linux (kernel) and add lots of enhancements and tools and utilities, et cetera, that make it a very usable package.
  • The other OSs are Novell (Netware), UNIX, OS/400, OS/390, etc.
  • e*Trade quote comes from "e*Trade Taps Linux For New Web Site - Online broker expects big savings, a must in the tight economy" By Paul McDougall, InformationWeek
  • Linux is a UNIX-like operating system that was written by Linus Torvalds in 1991 while studying at the Helsinki University. Linux is based on the GNU license model, and has been available as a free download over the years. Because Linux has enjoyed so much success with the development community it is now found in corporate environments, usually without the knowledge of the IT decision makers in those organizations. The evolution of the Linux community in recent years led to the maturity of commercial Linux "distributions" and to the existence of named organizations that sell these distributions. The final operating system release, for all Linux distributors, is approved by Linus Torvalds. Each company then decides on a set of extensions, utilities or applications that will be packaged with the current release of Linux. The first signs of adoption of Linux in corporate environments dates back to 1997. Since that time, the growth of Linux has been unparalleled in the industry. Many of you also know that Linux is developed and tested by the open source community. And I think the open source community is sometimes not very well known and understood. And those of us who do understand the open source community know that it is a highly disciplined and highly structured – it's a highly disciplined and highly structured approach to the development of Linux. It produces extremely high-quality code, (code) that is very secure and very stable. And in fact, if you were to benchmark some of the development processes deployed by the open source community alongside development processes deployed by many software companies, you would find a very, very robust and highly disciplined structure. So the open source community has really progressed dramatically. Linux has distributed and shipped by a number of organizations. Here at IBM, we have worldwide relationships with (Red Hats), who's (a Turbolinux in) Caldera. And we also have relationships with other companies – (Red Flag) in China, (Connectiva) in South America, (Mandrake) – and these distributors take the Linux (kernel) and add lots of enhancements and tools and utilities, et cetera, that make it a very usable package.
  • Differentiated deployment based on an open, standard application framework Common industry developer framework enriched by IBM tools featuring Linux as a target Preferred Linux partner to Worldwide Governments
  • Consolidation: 1) TELIA 2) Maximum Throughput 3) University of Warwick 4) Livin' on the edge 5) GuideOne 6) EM (Elektro Material AG) 7) Dialtone Internet 8) Oni Way 9) Network Research Belgium 10) Credit Union Central Alberta (albertacreditunion.com) 11) Marist College 12) Consejo General del Notariado Espana 13) Infocom 14) Employease Clusters: 1) CLS (CLS Argos) 2) MHPCC (Maui High Performance Computing Center) (You have this logo 2x on the chart. Delete the logo above "Cambia net".) 3) Florida Tech 4) University of Oxford 5) NCSA (National Computing SA) 6) DEODEO 7) Renaissance 8) deVGen 9) Inpharmatica 10) E*Trade Financial 11) Turning Stone Casino Resort Distributed: 1) fatshoe 2) FERMAX 3) Thrifty
  • Industry: Meda & Entertainment Solution Focus: Digital Media for SMB Customer Background: Weta Digital was formed in Wellington, New Zealand in 1993 by a group of young New Zealand film makers. The company quickly grew into a full service visual effects facility, working closely with sister company, Weta Workshop, to provide multidisciplinary services for the film and television industry. In 2002, the companies were awarded two Oscars for their work on the first film in the Peter Jackson directed Lord of the Rings film trilogy. Business Need: As a contributor to the Lord of the Rings movies, Weta has experienced dramatic growth in the past few years, increasing the size of its team from 20 artists to nearly 170. The company expects future expansion to carry the team count to well over 300. Together with the increasing complexity of the work, the growing numbers forced Weta to look for new workstations. Weta was eager to implement a Linux platform on its new workstations, drawing on previous experience with the excellent performance of Linux running on its render servers. Solution Implementation: Weta decided to implement approximately 100 Dual Xeon IBM IntelliStation M Pro workstations running RedHat Linux - an IBM Digital Content Creation solution. The IntelliStations will run Maya, Shake and other special effects applications for Weta's artists, fueling the creation of special effects in the second and third Lord of the Rings movies. The workstations operate as stand-alone units and, at night, are linked via Gigabit Ethernet to the Renderwall server infrastructure. At this stage, the IntelliStations become more powerful than the servers producing the fully rendered frames. The IBM Digital Content Creation solution combines the IBM IntelliStation range of workstations and the highest level of PC technology and performance with the Linux operating system, in one complete solution for the media & entertainment industry. IGS Role: IBM Global Services provides IBM Linux Supportline to bolster the customer's Linux environment. Benefits of the Solution: Weta has reported that the new workstations are at least four times faster than the existing ones, which translates to more iterations possible and higher quality of creative work. The quantifiable business benefits for Weta are still being determined, but the company believes that it will gain the most from the IBM investment in Linux and the technical support available from IBM. Linux has enabled a much lower hardware acquisition cost and offered much higher system performance with the rapid improvement of the customer's Intel based systems.
  • Industry: Higher Education Solution Focus: e-business Infrastructure and ERP Customer Background: The KDI School of Public Policy and Management was established in 1997 to educate and develop the next generation of leaders in today's rapidly changing and globalizing economy. The School offers an innovative educational program focusing on policy and international issues. It also aims to transform mid-career professionals into leaders of their respective fields by equipping them with new knowledge, visions and a global perspective. The KDI School also draws from a wealth of research and resources from the Korea Development Institute (KDI), the nation's leading economic think tank, to share Korea's unique development experience with the global community. Business Need: KDI School frequently communicates with overseas research institutes or universities. It previously depended on teleconference meetings using direct telephone dial up; however, this method was expensive and ineffective. Therefore, KDI School wanted to build an Internet-based video conferencing system. By means of this online video conference system, KDI expected that the time and cost of communicating overseas would be drastically reduced. Solution Implementation: IBM provided a video conferencing system that is composed of xSeries 342 servers, Linux and various Internet-based software, including Codec, Rear Projection and PDP technology. Two IBM x342 servers are used as appliance systems for broadcasting and streaming. KDI School selected the Linux-based system solution because Linux is a robust and reliable platform with better price/performance. The video conference system is composed of hardware equipment and a software solution that is configured for the two solutions to work together through an encoding server. The xSeries hardware solution uses an ISDN network and the software solution is based on Internet technology. The software includes a video conference server, user applications, a streaming server and a recording server. IBM Global Service - Integrated Technology Services (ITS) provided end-to-end service to establish this system from the system design to tuning and testing. The ITS e-site team proposed the whole solution and implemented all of the components. During the implementation procedure, ITS also delivered PowerProtection services to the customer. Benefits of the Solution: IBM xSeries is the most reliable and flexible server platform that best fits a Linux-based system. KDI expects that it can save more than 30 percent in travel expenses due to the IBM solution. The customer also will experience improved speed of communication and knowledge exchange in the organization will be activated.
  • Industry: Computer Services Solution Focus: DB2 over TurboLinux Customer Background: The customer is a rapidly emerging Net Generation company that manages an Internet-based community to which it delivers e-magazines and opt-in e-mails. Its Internet community now holds more than 150 million members and it is the largest Internet-based community in Japan. Ergo-Brains was established in 1997 in order to pursue the possibility of marketing on the Internet. As an opt-in e-mail advertisement agency, it currently has more than 1 million subscribers. Business Need: Since the customer's previous system had frequent system problems with the burden of heavy workload, it needed a secure, stable and scalable e-business infrastructure for its rapidly growing e-business. Previously, the customer's infrastructure included: - Hardware: eServer xSeries server (Netfinity 4500) - Software: Free BSD operating system and PostgreSQL. Solution Implementation: The customer built an integrated customer database on DB2 for Linux that stores customer profiles and all of the customer access logs via the Internet. This database runs on the company's existing IBM xSeries platform. The new database provides the customer with a highly-available infrastructure that hasn't experienced any system problems since the implementation. This stability gives the customer a significant business advantage over its competitors. The customer also chose to use TurboLinux because its the only PC-Unix operating system that DB2 supports. The DB2 database has the capacity to store 500MB of customer data. Benefits of the Solution: Since Ergo's primary revenue comes from selling advertising to companies interested in reaching members of its Internet community, having a stable, scalable system is critical to staying competitive because it enables Ergo to guarantee maximized value without losses from opportunity costs due to system downtime. As a result of the IBM solution, Ergo has reported significantly improved performance, scalability and stability of its business infrastructure, delivering a significant business advantage. Effectively eliminating the frequent problems the company experienced with costly downtime due to increased data workloads, Ergo now has a cost-effective, higher-performing foundation to support its e-business needs. Overall, the IBM solution has enabled the customer's Internet community membership to grow to 150 million in volume. The customer expects its membership growth to reach 500 million in the future. The customer also has realized the following benefits from using DB2 on Linux: - Maximized cost/performance ratio - Increased performance - Stable infrastructure.
  • Customer Background: GuideOne (need to add logo to right and/or customer quote at bottom) Founded in 1947, Des Moines, Iowa-based GuideOne Insurance serves a wide variety of niche markets such as nondrinkers, pet owners and houses of worship. It is one of the largest specialty insurers and the 85th largest property and casualty insurer in the U.S. Despite its success, GuideOne's business applications, running on a Windows NT server farm, were incurring excessive hardware and software maintenance costs and lacked the availability, reliability and security GuideOne needed. Through consulting, comprehensive migration assistance and ongoing support, IBM revitalized the insurer's IT infrastructure with a new S/390 G5 server running Linux, along with DB2 Connect and MQSeries middleware. In the future, IBM will add the z/VM operating system to drive the Linux implementation. The overhaul is forecast to generate more than US$1.2 million in infrastructure cost savings over 30 months, as well as additional savings in software and server support costs. What's more, by replacing the 20 Windows NT servers with the S/390, GuideOne has reclaimed more than 500 square feet in its data center and reduced total power consumption.
  • Customer Background: Dialtone Internet Recently acquired by Interland. Dialtone Internet began its operations in 1998 with seven servers in a garage. The company quickly found the demand for its services was tremendous; it has since become one of the fastest growing hosting providers in the world. Dialtone Internet currently offers hosting services on more than 2,000 dedicated servers running a modified version of the Red Hat Linux(R) operating system. To improve its competitive position in the global Internet industry, Dialtone Internet needed to provide existing and prospective customers with new, more advanced hardware capabilities. The company felt that the addition of a reputable server brand could help attract larger corporate customers. Solution: Dialtone's new xSeries server will address support costs. Using the systems management tools and high availability features, the Dialtone internet staff can implement a proactive support strategy rather than a reactive one. Also, they can decrease the cost of supporting the systems by using the management tools. In addition to cutting support costs, Dialtone feels that by partnering with IBM, it can strategically use the partnership to target larger companies who require redundancy and high availability. Offering Linux on xSeries servers will enable Dialtone to continue its growth in the marketplace. The OS of choice for this solution is RedHat Linux, which, in combination with the xSeries platform, offers a stable, reliable and highly flexible environment.
  • Customer Background: ShenZhen Development Bank IBM provided Websphere Application Server - AE on a zSeries with Linux and the bank created their Internet banking solution with it. The DB2 database back end supplies the Web application with customer account information, and is updated with new data input from the front end. WebSphere is able to provide the functionality and features that are vital to a bank Web site, including transaction management, security, performance, connectivity to enterprise data and scalability. CICS Transaction Gateway enhances and extends the WebSphere functionality in this solution by acting as a powerful connective tool, built so that SDB would not have to modify its existing core bank applications. The bank, recognizing the excellent performance, low cost and ease of use associated with deploying a Linux platform, made the decision to launch the Internet banking solution on it.
  • Korean Air Linux Runs Flight Schedule Inquiry and Daily Revenue Accounting System consolidated variety of servers onto z900 Solution: The inquiry system provides 300+ flight crew members with on-line real-time flight schedule information z900 DB2 WebSphere App Server for Linux VisualAge Java MQ, Tivoli planned IGS manages z900 Results: cost savings improved performance
  • MDS Proteomics MDS Proteomics and IBM have developed one of the world's most powerful supercomputing clusters - and Canada's fastest system to date. The MDS Proteomics supercomputing cluster ranks, in aggregate performance, among the top ten nonmilitary systems in the world. With the ability to perform more than 600 million calculations per second, the Linux system is part of an advanced technology infrastructure supporting research on the role proteins play in various diseases. Competitive win over Sun, SGI, and Compaq Objective: Manage the vast amounts of data involved in medical research more cost-effectively Result: "Using IBM DB2 Universal Database Enterprise-Extended Edition for Linux, we're managing data associated with the millions of proteins we sample each day" - Dr Christopher Hogue, CIO, MDS Proteomics Software: DB2 UDB EEE for Linux Linux Fault-tolerant, cluster-based system management using products that include Tivoli Storage Manager. Hardware: Three 100-server superclusters of IBM e(logo)server xSeries 330 systems running Linux A network of IBM Unix-based servers, including an IBM SP supercomputer; eight IBM pSeries H80 servers, three IBM pSeries M80 servers and two pSeries 680 servers An IBM Enterprise Storage Server (ESS) An IBM Linear Tape Open library system which provides 28 terabytes of backup storage capacity The combination of IBM DB2 UDB, the ESS and Linear Tape Open storage systems will provide a high-speed solution for storing, managing, accessing and retrieving enormous quantities of protein sequence data.
  • The Posts of HLJ Province is the provincial post department in Hei Long Jiang province, China. There are 2000 posts throughout the HLJ province. The customer's annual revenue is US $170 million and it employs more than 10,000 people. The Posts of HLJ Province has 1200 branch offices, which provide postal services, issue stamps and act as news agents.
  • The Posts of HLJ Province is the provincial post department in Hei Long Jiang province, China. There are 2000 posts throughout the HLJ province. The customer's annual revenue is US $170 million and it employs more than 10,000 people. The Posts of HLJ Province has 1200 branch offices, which provide postal services, issue stamps and act as news agents.
  • Customer Background: ShenZhen Development Bank IBM provided Websphere Application Server - AE on a zSeries with Linux and the bank created their Internet banking solution with it. The DB2 database back end supplies the Web application with customer account information, and is updated with new data input from the front end. WebSphere is able to provide the functionality and features that are vital to a bank Web site, including transaction management, security, performance, connectivity to enterprise data and scalability. CICS Transaction Gateway enhances and extends the WebSphere functionality in this solution by acting as a powerful connective tool, built so that SDB would not have to modify its existing core bank applications. The bank, recognizing the excellent performance, low cost and ease of use associated with deploying a Linux platform, made the decision to launch the Internet banking solution on it.
  • Industry: Electronics, Retail Solution Focus: CRM Customer Background: DEODEO is a consumer electronics retailer, dealing with home electronics, software, music and video. Based in Hiroshima since 1947, the company operates 112 shops directly and 381 shops through franchises in Japan, with a business volume of about US$24 million. DEODEO has a customer base of 13,500,000 registered customers in its enterprise database system, and its corporate identity is focused on one-on-one customer marketing. DEODEO has an English Web site (www.deodeo.com) and a Japanese Web site (www.deodeo.co.jp). Business Need: With more than 380 stores nationwide and 3.3 million product listings, DEODEO is one of Japan's largest traditional consumer electronics, software and music retailers. However, the company wanted to tap into the lucrative online market in Japan, where there are more than 18.5 million Internet users. To reach Web-savvy Japanese consumers, DEODEO decided to launch a high-tech virtual mall, named 'CyberCity', and needed an affordable, yet robust e-commerce solution. DEODEO had only developed traditional retail shops and lacked experience with development of strategic Web-based infrastructures. Understanding that leveraging its customer information was mandatory for its long-term business success, the company decided to implement a Web site as both a tool to gather customer data, and a tool for leveraging this data to encourage purchasing by consumers through a targeted marketing strategy. Furthermore, DEODEO's goal was to maintain and expand its strong customer relationships and position itself as a lifetime value supplier.
  • ECperf xSeries performance was 86% of the performance of the top rated HP/ BEA configuration, which used HP-UX and not Linux
  • JD Edwards Cadence Mentor Graphics Sungard Veritas AccPac CSII/China Sinosoft/China ClassCat/Japan OneMarket/AP
  • "Solution Proven" IBM partners offer certified solutions for SMB. Avaya, Inc.: Based in Basking Ridge, NJ, Avaya is a global leader and innovator in enterprise communications serving customers who require superior communications to power their business. IBM and Avaya will integrate Avaya’s Customer Relationship Management (CRM) Solutions with IBM’s middleware, eServer* technology and e-business solutions. SunGard Data Systems, Inc.: Headquartered in Wayne, PA, SunGard is a global leader in integrated IT solutions for financial services. SunGard is porting a number of its leading financial services applications to IBM’s eServer pSeries, zSeries and iSeries hardware and is expanding its use of the DB2 database software and the WebSphere infrastructure software platform.
  • Updated 8/1 - Tony Ravinsky
  • IBM eServer x335 and the IBM eServer x305, two 1U rack-optimized servers optimized for Web serving and the IBM eServer Cluster 1350, suitable for Grid deployments. The first 1U servers based on Intel's fast Xeon processors; the two-way x335 delivers price/performance leadership and integrates mainframe class technology on Intel-based technology. Based on the new IBM eServer x335 and x345, the IBM eServer Cluster 1350 is an integrated and validated Linux cluster offering that includes storage products, third-party networking, and robust cluster management software. the IBM eServer x343, goes against Sun's Netra 20 server, offering 58 percent better performance for 40 percent less cost.
  • IBM Middleware is ready for business with key offerings across all product lines Leveraging Information (DB2) Organizational Effectiveness (Lotus) Technology Management (Tivoli) Transformation & Integration (WebSphere) provides a truly open and flexible environment based on industry standards delivers business results quickly cross platform, easily integrated world class development environment and tools enterprise class services and support provides the most comprehensive solution at lowest Total Cost of Ownership (TCO) inherits the characteristics of the Linux platform mainframe reliability security by inspection
  • $300M invested by IGS to build skills and offerings 500 trained Linux experts 80 offerings

Linux is Ready for Business Linux is Ready for Business Presentation Transcript

  • Linux Is Ready for Business! Small and Medium Business Focus Carol Holliman Linux Business Area Leader, Global SMB (405) 321-4077 [email_address]
  • What is Linux
    • UNIX-like operating system developed by Linus Torvalds
      • Version 2.4 available
    • Developed / tested by the Open Source community
      • Highly disciplined / structured
      • High quality
      • Secure
      • Stable
    • Packaged and shipped by distributors
      • SCO Group (Caldera)
      • Red Hat
      • SuSE
      • Turbolinux
      • Other regional distributors (Red Flag, Conectiva, Mandrake, etc...)
  • Linux Distributors Combine their Power
    • Concept
      • Binary-compatible Linux distribution, branded "UnitedLinux"
      • Initial Members: SCO Group (Caldera), SuSE, Turbolinux, Conectiva
        • Open to others
    • Business Model
      • Distributors add software and services
      • Distributors maintain brand names with "UnitedLinux Inside"
      • UnitedLinux promotes the brand, issue memberships, certifications, manages requirements
      • SuSE acts as UnitedLinux systems integrator
    • Implementation
      • Supported by all IBM eServer platforms, key middleware
      • Worldwide language support, standards based (e.g. LSB 1.1, LI18NUX)
    UnitedLinux = Open Industry Consortium
  • Linux Momentum Linux will become the dominant server operating system in the United States by 2005. Stacey Quandt, Giga, Business 2.0, June 17, 2002 Linux will have a " breakout year " in 2002. Now it seems clear that Linux has become a viable alternative for enterprise use . IDC, January 2002 By 2006, Linux will be a key foundation for a strategic, cross-development-platform environment, accelerating Unix server consolidation, while creating a powerful alternative to Windows .NET. Gartner, May 2002 Server Shipments by OS % Growth 2001 2002 2003 2004 2005 2006 IDC, Enterprise Server Fundamentals, March 2002 Linux Windows Other
  • Linux Value Cost Effective Reliability Performance Open Standards 0% 20% 40% 60% 80% 100% Source: IBM Market Research 2001 "It's going to be almost 30 times cheaper to run and maintain" (than Sun systems) Josh Levine Chief Administrative Officer and President, e*Trade Technologies
  • Recent Linux News
    • German Department of Interior chooses Linux
      • "With the contract with IBM we meet three key targets: we raise the level of IT security by avoiding monocultures; we lower the dependency on single software vendors; and we reach costs savings in software and operation costs.“ Otto Schily, German Minister of the Interior
    • Walmart selling $299 Linux PCs
      • Lindows distribution (allows some Windows programs to run on Linux)
      • Full compliment of Linux client software
    • VA Software chooses DB2, WebSphere Application Server for SourceForge.net
      • World's largest Open Source collaborative development web site
  • IBM Linux Strategy Grow the Market Win in Linux "High Affinity" Segments Increase Size of Opportunity and lead in market fan out Prepare for Future Move Linux into mainstream and emerging markets Gain share in current segments while driving expansion into adjacent segments
    • Technology assets
    • Product enablement
    • Enterprise-class support
    • Educate and energize the field and business partners
    • Integrated solution focus
    • Focused industry execution
    • Expand into SMB
    • Drive standardization
    • Enterprise-class features
    • Open, pervasive ADE
    • Blade Technology
    • Grid
    • Webservices
    • Infrastructure
    • Scientific Clusters
    • e-business
    • Commercial
    • Clusters
    • Telco carrier-grade
    • Business Applications
    Integral component to IBM's open strategy
  • Trends: Linux Market Broadening Customers considering Windows Alternative Technology maturing with enterprise server and client functions Market Lifecycle progressing
    • Microsoft Software Assurance Program
    • Governments legislating Linux
    • .Net closed - limiting choice
    • Scale-up competitive at 8-way and evolving
    • "Carrier-grade" reliability, serviceability
    • GNOME 2, KDE 3, OpenOffice 1 viable
    • Eclipse open source desktop framework
    • Workload usage maturing
    • Technical computing in full swing
    • Industry vertical ISV support starting
    • Sectors expanding - Industrial, Retail, Financial
    • Enterprise customer usage increasing
    • Heightened vendor support
  • Fine Tuning IBM Strategy to Market Trends High Affinity Growth Main stream Open, standard application framework Preferred Government Linux partner Open, comprehensive application development Application client focus
  • How Customers are Deploying Linux Workload Consolidation Linux Clusters Distributed Enterprise Infrastructure Solutions Application Solutions
  • SMB Customer Successes Consolidation Clusters Distributed
  • Infrastructure Solutions
    • Infrastructure Servers
      • File/Print
      • Web/Application
      • Application dev.
      • Content/Caching
      • Security
    • Advantages:
      • Low cost
      • Highly reliable
      • Turnkey
      • Rapid setup
      • Innovative packaging
    Optimized eServer and IBM Software for Linux
    • Infrastructure Software
      • DB2 Universal Database
      • Domino collaboration
      • Tivoli Systems Management
      • MQSeries messaging
      • WebSphere Family for application development
    • Advantages:
      • Scalable
      • Open standards
      • Industry proven
  • Weta Digital
    • Challenge
      • Improve system performance/reliability without increasing costs for special effects company producing effects for the Lord of the Rings movies
    • Solution and Benefits
      • IntelliStation and Linux systems operating as standalone units linked by Gigabit ethernet network
      • Dual Xeon IBM IntelliStation MPro workstations running Red Hat Linux
      • IBM Linux Supportline
      • Lower hardware acquisition cost and much higher system performance
    New Zealand Special Effects Company
  • KDI School
    • Company
      • The KDI School of Public Policy and Management was established to educate and develop the next generation of leaders
      • KDI offers an innovative educational program focusing on policy and international issues.
    • Challenge
      • KDI needed to build an Internet-based video conferencing system for overseas communication with research institutes and universities.
    • Solution and Benefits
      • IBM provided video conferencing system composed of xSeries 342 servers, Linux and various Internet-based software, including Codec, Rear Projection and PDP technology
      • Two IBM x342 servers used as appliance systems for broadcasting and streaming
      • IGS Integrated Technology Services (ITS) provided end-to-end service to establish this system from the system design to tuning and testing
      • KDI School selected the Linux-based system solution because Linux is a robust and reliable platform with better price/performance.
      • KDI expects that it can save more than 30 percent in travel expenses due to the IBM solution
    xSeries
  • Ergo-Brains Inc.
    • Company
      • Ergo-Brains manages an Internet-based community to which it delivers e-magazines and opt-in e-mails.
      • Ergo-Brains was established in 1997 in order to pursue the possibility of marketing on the Internet. As an opt-in e-mail advertisement agency, it currently has more than 1 million subscribers.
    • Challenge
      • Frequent system problems with the burden of heavy workload, it needed a secure, stable and scalable e-business infrastructure for its rapidly growing e-business.
    • Solution and Benefits
      • Integrated customer database on DB2 for Linux.
      • The new database provides the customer with a highly-available infrastructure
      • Significantly improved performance, scalability and stability of its business infrastructure, delivering a significant business advantage.
      • Other Benefits: Maximized cost/performance ratio, Increased performance
    DB2 on TurboLinux "We have not had any trouble after the service-in. We realized this was really a reason for our customers in media industry to use our mail system. We can now appeals our ad-mail systems as very reliable. We now really understand that a reliable system can only exist on a reliable infrastructure" Hirotaka Fukuoka, COO Ergo-Brains Inc.
  • Infrastructure Successes Hundreds of Successful Customers
  • Consolidate Workloads Across the Organization
    • Workload Consolidation
      • Replace many with few
      • Optimize assets
    • Advantages:
      • Reduce costs
      • eServer proven reliability
      • Virtualize servers
      • Dynamically manage workloads
      • Enabled across all eServer products
    Simplified Infrastructure with IBM and Linux
  • GuideOne
    • Challenge
      • One of the largest specialty insurers and the 85th largest property and casualty insurer in the U.S.
      • Excessive hardware and software maintenance costs and lack of the availability, reliability and security needed.
    • Solution and Benefits
      • IBM revitalized the insurer's IT infrastructure with a new S/390 G5 server running Linux, along with DB2 Connect and MQSeries middleware.
      • US$1.2 million in infrastructure cost savings over 30 months, as well as additional savings in software and server support costs.
      • By replacing the 20 Windows NT servers with the S/390, GuideOne has reclaimed more than 500 square feet in its data center and reduced total power consumption.
    Switched platforms from Window NT server farm to IBM zSeries
  • Dialtone Internet
    • Challenge
      • Fort Lauderdale, Florida-based Dialtone Internet, offers dedicated hosting services for SMB customers
      • 80 Employees, 1300+ SMB clients, $8M revenue in 2001, 2200 servers
      • Needed to handle increasing client load and growth in server farm more efficiently
    • Solution and Benefits
      • xSeries and pSeries hardware
      • Tivoli for systems management
      • Established 650 NEW SMB customers in 5 months
      • Improved price/performance
      • Reduced HW and systems management costs
    Switched platforms from Sun/Cobalt to IBM - Server Consolidation Note: Dialtone Internet was recently acquired by Interland www.dialtoneinternet.com "Using the IBM xSeries servers here at Dialtone has helped us optimize overall reliability, scalability, and server performance for our customers in a highly cost-effective manner" Alvaro Albarracin Area Vice-President of Dedicated Hosting
  • Banco Mercantil
    • Challenge
      • Offer corporate, commercial and personal financial products
      • NT Servers costly and unmanageable
      • Need reliability and systems management allowing for workload growth
    • Solution and Benefits
      • Phase 1 - Replaced 30 NT file, Internet domain, and firewall servers with zSeries running Linux
      • Phase 2 - Move applications from Unix to zSeries/Linux/DB2
      • Reduced administrative support
      • Higher availability
      • Improved price/performance
      • Reduced HW and systems management costs
    Linux zSeries Consolidation of Web Infrastructure
    • "Linux on the S/390 allows us to consolidate in a very cost effective way"
      • Isaac Arismendi, Banco Mercantil
  • Boscov's Department Store
    • Challenge
      • Provide scalable IT environment for mission-critical applications
      • Manage increasing complexity and costs of large, growing server farm
      • Improve systems availability, scalability and backup and recovery
    • Solution and Benefits
      • Consolidation of server farm applications on SuSE Linux running on IBM zSeries servers
      • Affordable support for incremental application growth
      • Reductions in costs, networking hardware and management resources, server administrators and floor space
      • Increased availability for applications vs server farm environment
    "We chose to deploy Linux on zSeries servers because it provides a robust platform that meets our expected growth in mission-critical applications." Harry Roberts, Chief Information Office, Boscov's Department Stores, LLC Family Owned Department Store
  • Workload Consolidation Success Hundreds of Successful Customers
  • Linux Clusters
    • Clusters with Linux:
      • Computationally intensive workloads
      • High performance computing
      • Horizontal scalability
    • Advantages:
      • Supercomputing performance at
      • "mass market" prices
      • Choice of eServer architecture
        • IA 32, IA 64, or PowerPC
      • Industry leading IBM cluster software
        • GPFS - General Parallel File System
        • CSM - Cluster Systems Manager
      • IBM factory installed and delivered
    IBM Solutions for Complex Workloads
  • MDS Proteomics
    • Challenge
      • Analytical capability to determine gene and protein function
      • Access and manage data 24x7
      • Design novel small molecule drugs & capacity for expansion
    • Solution
      • 3 100 node xSeries 330 Clusters
      • pSeries H80, M80, and 680 servers
      • DB2 Universal Database, Enterprise Storage Server
      • IBM Linear Tape Open library system
      • Tivoli fault-tolerant, cluster-based system management
    • Benefits
      • Fast, robust, scalable and disaster-tolerant system
      • Enhanced development capabilities
      • A scalable relational data management
      • Improved availability and reliability of system and network
      • Consolidation of information into a virtual database to address complex medical problems
    "Through our strategic alliance with IBM, we are applying breakthrough information technology to improve our understanding of how proteins function in order to put drug design and development on a faster track." Christopher Hogue, MDS Proteomics' Chief Information Officer Canadian Leading Proteomics-based Drug Discovery Company
  • Genome Sequence Center
    • Challenge
      • Find innovative means to automate the gene sequencing and fingerprinting process
      • Dramatically increase compute power, capacity and speedy storage within cost constraints
    • Solution and Benefits
      • 40 xSeries 330's
      • 3583 Ultrium Scalable Tape Library
      • Linux
      • Cluster Management Software
      • Life Sciences Applications
      • Improve ability to access and integrate massive amounts of genomic data for sequencing research - quality of research
      • Improve scalability within space & cost constraints
      • Improve data accessibility with Tape Library without the online costs
      • Develop leadership role in Research Field
    British Columbia Cancer Agency
  • Dupont Photomask
    • Challenge
      • Minimize photomask development by increasing computational speed
      • 99.9 percent availability
    • Solution
      • Linux cluster of 10 xSeries servers
      • RedHat V7.1
    • Value
      • 3X the processing power of existing NT servers
      • Reduced run time from days to less than 4 hours
      • Reduced photomask development/testing cycle
    Linux Clusters
  • Renaissance Technologies
    • Challenge:
      • Lead Wall Street with the best hedge fund performance, while improving IT price/performance
      • Leverage technology to create a competitive advantage
      • Remain in existing data center, without increasing floor space or system management personnel
    • Solution and Benefits:
      • IBM xSeries 330 Intel servers rack mounted and clustered
      • Increased price performance over incumbent Sun 6800 servers
      • manage multiple parallel quantitative analysis with faster response time
    Medallion Fund – Outperforms the Street
  • Linux Clusters Success Dozens of successful deployments in all industries
  • Distributed Applications to Serve Many Locations
    • Distributed solutions with Linux:
      • Geographically dispersed
      • Serve more customers or employees
    • Advantages:
      • Low cost, small footprint eServer
      • High reliability and stability
      • Secure
      • Easily replicated
      • Centrally managed
      • IBM worldwide support and implementation
    Replicate Function Across the Enterprise
  • China Post
    • Challenge
      • Cut cost and increase efficiency across 1,200 branch locations and 2,000 total locations
      • Transform manual record keeping and data collecting to an electronic system
      • Set up an e-Post branch office
    • Solution
      • IBM xSeries 200s running Linux
    • Value
      • Increased revenue
      • Reduced cost
      • Improved customer service and customer satisfaction
    Distributed Linux
  • Sherwin-Williams
    • Challenge
      • Major manufacturer with over 2,600 outlets
      • Needed to upgrade point of sale system plus provide e-mail, intranet and Internet capabilities
    • Solution
      • Custom IGS Services for Point of Sale
      • NetVista for in-store processing
    • Benefits
      • New functionality provided for the stores for POS, e-mail and Web
        • Web browser and StarOffice as new capabilities
      • Reduced administrative support
      • Higher availability
        • Redundant servers and diskless POS PCs
      • Improved price/performance
    Innovative Point of Sale Solution
  • Distributed Successes
  • Application Solutions
    • IBM Business Partner and ISV Solutions
      • Enable e-business initiatives
      • Deliver industry vertical applications
      • Leverage Business Partner and ISV expertise
    • Advantages:
      • Bundled eServer / IBM middleware / ISV application
      • Low cost
      • Optimized solutions
      • Reduced implementation time
    Affordable Integrated Solutions for Linux Tivoli IBM Middleware IBM Server Software Linux Distribution ISV/VAR Application xSeries iSeries pSeries zSeries WebSphere DB2 Lotus
  • Tommy Hilfiger Tommy Hilfiger selected technologies from IBM, including IBM products such as iSeries and xSeries TM servers running Red Hat Linux®, for Web based transactions, DB2® Universal Database TM , Java TM and eOneGroup's suite of software products to expand its presence
    • Challenge
      • Expand presence among retailers and worldwide manufacturing facilities and employees
    • Solution
      • New B2B portal that allows retailers to view available inventory in real time and place, track & ship orders
      • Business-to-plant website that links worldwide production facilities
      • Virtual employee store that allows employees to shop online
    • Benefit
      • "IBM's server interoperability and application flexibilityenabled lower costs and increased revenue..... the manufacturing portal and employee store are expected to produce substantial cost savings and tommyb2b.com has already proved productive and efficient for specialty store retailers with limited travel budgets.“
      • Dan Watson, President of eOneGroup
    e-business Infrastructure
  • Winnebago
    • Challenge
      • Upgrade e-mail - problems with calendaring and attachment corruption
      • Minimize impact to existing Microsoft Exchange users
      • Cost significantly less than US$100,000 to upgrade
    • Solution and Benefits
      • Bynari Insight Server for e-mail and calendar
      • SuSE Linux virtual server under VM/ESA in an IBM Multiprise 3000 model H30
    • Benefits
      • Savings of US$75 thousand in software
      • Higher availability of a mainframe solution
    Consolidate e-mail on Linux for zSeries "Bynari Insight Server gave us a more cost-effective alternative to Microsoft Exchange, ... it showed us that Linux for the mainframe is ideal for enterprise applications. ...it's not only more reliable but it's also just cheaper and easier to run." Dave Ennen, Technical Support Manager at Winnebago.
  • DeoDeo
    • Company
      • Hiroshima, Japan-based consumer electronics retailer that operates 112 shops directly and 381 shops through franchises in Japan
      • One of the largest retailers in its market, DEODEO has a customer base of 13.5 million people. 80 Employees, 1300+ SMB clients, $8M revenue in 2001, 2200 servers
    • Challenge
      • Launch a virtual shopping mall using data mining techniques to establish one-on-one relationships with customers
      • Needed to handle increasing client load and growth in server farm more efficiently
    • Solution and Benefits
      • IBM (5) clustered Netfinity 3000 servers, running TurboLinux operating system and Java technology; sixth server for sysadmin offsite. Core of project is Oracle 8 Database.
      • Total Cost of Ownership less than comparable Unix system; superior end-to-end growth and risk management capabilities; mainframe-class scalability, reliability and security on one high-powered server system
      • Turbolinux supports Japanese language
      • Generated US$20 million in new business via its CyberCity Web site
      • Customer satisfaction has increased as a result of the stability of the Netfinity/Linux platform and its low TCO
    Netfinity Cluster "Working with IBM, we were successful in providing a mission-critical solution against a competing proprietary UNIX solution that would have cost DEODEO four times as much money." T. Paul Thomas CEO, TurboLinux
  • Is It Real?
  • Is It Real?
    • Linux doesn't scale
    • Linux isn't ready for the Enterprise
    • Linux porting is difficult
    • Linux lacks business applications
    • Linux isn't secure
    • Linux skills are scarce
    The Myths of Linux
  • Is It Real?
    • Linux doesn't scale
    • Linux isn't ready for the Enterprise
    • Linux porting is difficult
    • Linux lacks business applications
    • Linux isn't secure
    • Linux skills are scarce
    The Myths of Linux
  • Fact: Linux Scales
    • Database - world record TPC-H benchmark
      • DB2 v7.2; 4 Intel® 900MHz PIII Xeon processors
      • 74% faster than the best Windows-based result
    • File Serving
      • PC Mag's file servers performance tests ... Linux with Samba significantly outperformed Windows 2000 , 11/01
      • Linux's throughput was 78% faster
    • xSeries - record ECperf Linux performance
      • WebSphere v4.03; 9 node xSeries 330 cluster with 2 x 1.266 GHz PIII processors
      • Near linear scalability from 1 to 9 servers
      • 86% of the performance; 29% of cost of top HP-UX/BEA benchmark
    • zSeries 12-way Server running WebSphere - Linux vs Solaris
      • 12-way zSeries Linux partition = 36-way (9 X 4 CPU) Sun 420R servers at 100% utilization
      • Linear scalability for multiple Linux instances and users
    "We chose DB2 running on Linux based on its stability, scalability and performance . There's almost no end to DB2's advantages, which include high efficiency, fast querying and search speed, and the ability to store very large amounts of data." Dr. Napthali Rishe Director, Florida International University High Performance Database Research Center
  • Is It Real?
    • Linux doesn't scale
    • Linux isn't ready for the Enterprise
    • Linux porting is difficult
    • Linux lacks business applications
    • Linux isn't secure
    • Linux skills are scarce
    The Myths of Linux
  • Fact: Linux is Rock Solid
    • In a Cluster Environment Peak Operation Downtime Per Year*
      • Microsoft...........30 hours
      • Linux..................14 hours
    • Google runs on Linux
      • 100+ million queries per day
      • Average response times less than half a second
    • IBM service/support
      • Level 1-2-3 support for all eServer platforms running Linux
    *Standish Research Group 2001
  • Is It Real?
    • Linux doesn't scale
    • Linux isn't ready for the Enterprise
    • Linux porting is difficult
    • Linux lacks business applications
    • Linux isn't secure
    • Linux skills are scarce
    The Myths of Linux
  • Fact: Porting to Linux is Easy
    • Porting Solaris applications to Linux*
      • 80+% of APIs are identical
      • Less than 15% require simple translations or masks
      • Less than 5% of APIs may require rework
    • D.H. Brown**:
      • Migrating UNIX web servers to Linux is one of the easiest migration scenarios in the industry.
      • Some users and deployment specialists report one day or less time to migrate small installations.
    "Several large projects of moving Unix-based applications from 100 KLOC to 600 KLOC have been completed. Most were completed in about two months and only required a small percentage (1% or so) of the code to be modified in any way ." SoundView Technology Group "Linux Momentum in Europe Appears to be Strong", June 13, 2002
    • Source: * IBM Canada
      • ** "Migrating Mail and Web Servers to Linux", D.H. Brown
      • *** "Unix-to-Linux Migration — An Easy Journey", Giga
  • Is It Real?
    • Linux doesn't scale
    • Linux isn't ready for the Enterprise
    • Linux porting is difficult
    • Linux lacks business applications
    • Linux isn't secure
    • Linux skills are scarce
    The Myths of Linux
  • Fact: ISVs Adopting Linux
    • 3,800 Linux applications in IBM Global Solutions Directory
      • Includes Distribution, Retail, Industrial, Health, Finance, Media and Petroleum
      • 90% increase since April, 2001
    • Eclipse: open-source, integrated foundation for app development
      • Supported by 150+ ISVs
    • Business Partner firms supporting Linux grew from 600 to 4500+
      • 650+% increase in little over 1 year
    • IBM actively recruiting ISVs for SMB
      • Full PartnerWorld support
      • Linux Lens
      • 9 WW IBM Porting Centers for Linux
        • Chicago, Waltham, San Mateo in the US
    • Over 30 IBM Strategic Alliances formed with target ISVs since March 2002
    *Evans Study March 2001 www.ibm.com/software/solutions/isv
  • ISVs Adopting Linux
  • Is It Real?
    • Linux doesn't scale
    • Linux isn't ready for the Enterprise
    • Linux porting is difficult
    • Linux lacks business applications
    • Linux isn't secure
    • Linux skills are scarce
    The Myths of Linux
  • Fact: Linux is Secure
    • The Open Source development process
      • Darwinian -- structured/disciplined
      • Exposed vs. hidden
    • "World Governments Choosing Linux", AP, 12/1/01
      • "Chinese, French and German govts ... adopting Linux over MS "
      • "Security experts ... agree computers are less prone to hacking and viruses when running open-source software like Linux"
    • The US National Security Agency embracing Linux
      • Investing to develop Linux security enhancements
    • "...Window's inherent instability and susceptibility to hacks are now becoming major issues to corporate and government buyers."
    • " Microsoft's Global Insecurity Complex", Business2.0, June 17, 2002
    "Gartner recommends that enterprises continue to weigh open source review as a positive factor in the security of software." Gartner Group, "Microsoft Sends Mixed Signals About Software Security", May 13, 2002
  • Is It Real?
    • Linux doesn't scale
    • Linux isn't ready for the Enterprise
    • Linux porting is difficult
    • Linux lacks business applications
    • Linux isn't secure
    • Linux skills are scarce
    The Myths of Linux
  • Fact: Linux Skills are Easy to Learn, Widely Taught, Transferable from UNIX
    • IBM Linux Scholars Challenge
      • 1,462 students entered
      • 664 colleges represented
    • IBM Learning Services
      • 40 courses
      • www.ibm.com/training/spotlight/linux
    • Universities embracing Linux
      • MIT, UC Berkley, City Univ. of NY, Univ. of Texas, Loyola College, Univ. of Cincinnati
      • National Univ. of Korea, Beijing Univ., Osaka Univ.
    "If your IT organization supports UNIX today, you are well positioned to support Linux. UNIX skilled programmers can easily and quickly develop into Linux programmers." Harry Roberts SVP and CIO, Boscov's, Inc.
  • Linux @ IBMx
    • 1100+ servers WW
    • Internal Linux Projects:
      • www.ibm.com/linux & w3.ibm.com/linux
        • redundant xSeries Linux servers
      • Intranet search engine
        • xSeries servers; Inktomi search engine
      • IGS Internet Vulnerability Security Scanning
        • 61 xSeries scanning 30k IP addresses/ week
      • Performance monitoring
        • 24 xSeries servers
        • 75% fewer Linux servers than NT servers for same workload
      • IBM Global e-Mail Anti-virus Management
        • xSeries scans incoming/outgoing mail for viruses
      • 300mm Wafer Manufacturing Equip. Control
        • Much more reliable than Win2000
        • 159 xSeries; 300-400 by year end
    A Commitment to Linux across the Entire Business
  • Linux @ IBM
    • Linux Technology Center
      • "Help make Linux better"
      • 250+ developers, 21 sites working within the open source community
    • Linux Integration Center
      • Technical consulting, proof of concepts, benchmarks
    • Open Source Development Lab
      • Enabling Linux and Linux-based applications for data center and carrier-class deployment
    • Linux Porting Centers
    • Linux CoC for Finance - NYC
      • Assist financial services customers testing and implementing Linux applications
    • Linux for Service Providers Lab
      • Assist telecomm service providers, network equipment providers and ISV's test and implement Linux solutions
    • 2,000+ Linux-skilled IGS professionals
    A Commitment to Linux across the Entire Business
  • IBM's Contribution to Linux
    • 250+ developers worldwide
    • 70+ active projects
    • Significant contributions to 2.4 and upcoming 2.5 kernel:
    • Cluster Management
    • System Management
    • Network security
    • Networking
    • POSIX Threading
    • Reliability
    • Scalability
    • Scheduler
    • Security
    • Serviceability
    • Internationalization
    • Journaled Filesystem
    • Linux Standards Base
    • Free Standards Group
    • Linux Internationalization
    • Linux Test Project
    • Trusted, valued members of the Linux Community
    • Open Source Development Lab
    • Linux ATM Project
    • Linux Token Ring Project
    • USAGI (IPV6) Project
    • GNOME Foundation
    • KDE League
  • IBM Family Supports Linux
    • iSeries:
      • iSeries Linux edition - 820
      • Reliable / Scalable
      • Up to 31 Linux Partitions
      • Integration with OS/400
      • Resource sharing and management
      • I/O Flexibility
    • zSeries:
      • zSeries 800 for Linux
      • Many Linux servers on a single HW platform (thousands)
      • Unmatched scalability
      • Large applications portfolio
      • Simplified Systems
      • Management
      • Runs in an LPAR
      • or on z/VM
      • zSeries - 64 bit & 31-bit
      • Reduced cost of ownership
    • xSeries
      • xSeries 343 for Telco
      • X-architecture innovation
      • OS freedom of choice
      • Affordable, Scalable, Reliable
      • Appliances
      • xSeries 335, 305 Xeon rack-optimized servers
      • Clusters ( 1300 ,1350):
        • Integration and testing of IBM & OEM
        • Speed to market
        • xSeries rack optimized servers
    • pSeries:
      • Native Linux 32-bit & 64-bit
      • Linux Virtual Servers on server p690 and server p670
      • Linux affinity on AIX 5L
      • I/O Bandwidth and RAS
      • Multiplatform flexibility
  • IBM Blade Center
    • Performance Density
      • 2X density of existing 1U rack solutions
      • Latest, highest performance Intel processors
      • Comprehensive set of storage alternatives
    • Affordable Availability
      • Unprecedented redundancy
      • No single point of failure = 24x7 availability
    • Network Integration
      • Integrated Ethernet Switch = increased density
      • Simple management of switches with Common Director interfaces
    • Modular Scalability
      • Ideal platform for "Scale Out" enterprise applications
      • Power/packaging/cooling designed with room to grow
      • Infiniband ready = investment protection
    The Technology That Outperforms
  • IBM Middleware is Ready Today!
    • Solutions available across all product lines
    • Scalable
    • Modular
    • Flexible
    • Standards based
    • Reliable
    Transaction Integration
    • Open is the world's new direction
      • Eclipse: An open tool platform contributed by IBM to an independent open source organization
    Leverage Information Leverage Collaboration Systems Management
    • Solutions at lowest TCO
      • DB2 for Linux currently up to 50% off
  • IBM Services for Linux
    • Training
      • 5 languages; 20 countries
      • All eServers
      • Web-based and classroom
      • Cluster workshops - New!
    • Web Hosting
      • xSeries
      • zSeries Linux
      • e-Sourcing
    • Clusters
      • Support Line
      • x1350 Installations
      • OEM Procurement
      • Hardware Setup
      • Software Installation
    • Middleware Enablement
      • DB2
      • WAS
      • MQSeries
      • ISV's
      • QuickStarts
    • Workload Consolidation
      • File/Print, Webserving
      • Bynari, Sendmail coming '02
      • Linux Solution for e-business
      • Application Porting
      • Solaris to Linux Migration
    • Technical Support
      • Support Line
      • Account advocate
      • Advanced Support
      • All eServers including clusters
      • 24/7
    Managed Operations
    • Grid
      • Grid Computing Workshop
      • Consulting
      • Design/Architecture
      • Deployment
  • The IBM Managed Hosting Application Enablement Program
    • Offers a step-by-step, structured approach, helping reduce risk and shorten time to market
    • Extends your market reach, thanks to lower customer deployment costs
    • Gives you access to new business models
    • Offers flexible compensation methods to help meet your needs
    • Includes go-to-market planning and support
    • Allows you to leverage the IBM brand in your service delivery and marketing activities
    Helping you stay ahead of the competition Assessment Education Enablement and testing Deployment Evolution and growth Start the journey now . . . and reap these benefits
  • Partner Linux Programs: Sustained Leadership IBM PartnerWorld Program IBM Leadership Edge for Linux Solutions Edge for Linux
    • Enablement
    • i/zSeries Test Drives
    • xSP Prime
    • Porting centers
    • ServerProven
    • developerWorks
    • Marketing
    • Start Now Solutions
    • Proven
    • IBM ^ Solutions Connection
    • Global Solutions Dir.
    • Enablement:
      • Sales & Technical Training
      • Trained over 1,500 partners
        • 50% increase since January 2002
    • Partners driving 25% of IBM Linux Sales
    • Partners participating with IBM at Linux & industry events
    • New server Integrated Platform for e-business designed for partners
    Ready, Set, Linux and Go! Leaders for Linux
    • Enablement
    • Support & education
    • Certifications / incentives
    • Start Now
    • Solutions
    • Linux Lens
    • Marketing
    • Linux events &
    • roadshows
    • Campaign Designer
    • BP Connections
    • Marketing
    • Sales force linkage
    • Sales accelerators
    • Co-marketing
    • incentives
    • Event participation
      • Industry specific
      • Brand-specific
      • IBM sponsored
  • Leaders for Linux Our key go to market Linux Business Partners PlatinumBlue
  • e-business with Linux Just Got Easier... Web Presentation Servers Web Application Servers Directory and Security Servers Transaction Servers Data Servers N e t w o r k Storage Integrated Platform
    • Fully integrated Linux-based platform for Java applications and Web Services
    • IBM pre-architected, tested and optimized for popular e-business workloads (based on IBM patterns for e-business)
    • Dramatically reduced time to solution
    • IBM engineered security and reliability
    • An IBM StartNow solution
      • Initial support from ISVs includes eOneGroup, Selectica, Marcole
      • Linux Distribution - SuSE
    IBM Integrated Platform for e-business
    • Solution Components
      • WebSphere Application Server
      • DB2 (optional)
      • Security & Directory software
      • Firewalls
      • xSeries servers (other series in future)
      • Available through select IBM partners
    www.ibm.com/servers/eserver/linux/integrated/ Customer Reference Customers Business Partners Suppliers Employees
  • Exploiting Linux for Competitive Advantage IBM is Ready to Help You:
    • ...get educated
    • ...assess what's happening in your company
    • ...develop your strategy
    • ...pick and implement a pilot
    • Information:
    • www.ibm.com/linux
    • Contact:
    • [email_address]
  • Summary
    • Linux market is maturing
      • customer-proven implementations
      • dramatic increase in applications
        • infrastructure to business aps
    • Linux value proposition is strong
      • significant $ savings
      • enhanced reliability
      • greater flexibility
    • IBM has the most comprehensive portfolio of SMB offerings and best support for Linux
    • IBM is an excellent partner for ISVs
  • Linux for SMB Moving fast, having fun Real World Solutions for your Business
  • Solving Real Business Problems Carol J. Holliman Linux Business Area Leader, Global SMB [email_address] Linux for SMB
  • Linux and iSeries
    • What does Linux Bring to iSeries
      • Applications
        • ebusiness infrastructure
        • New generation of web-based applications
        • Provides flexibility and choice of environment
        • Ease delivery of open source components
      • Resources and Skills
        • Leverage virtual world-wide development team
        • Broad skill base to deliver iSeries solutions
        • Leverage other IBM investments in Linux
    • What does iSeries Bring to Linux
      • Ability to consolidate multiple Linux servers
      • A reliable, scalable server to run Linux
      • Support for Multiple Linux Partitions
      • Resource sharing and management
      • Integration with OS/400
  • Linux on iSeries Advantages
    • Server Consolidation
      • OS/400, Linux, and Windows 2000 Server
      • Support for up to 31 Linux partitions
    • Resource Sharing
      • Partitioning
      • Shared Processors, Dynamic Movement
      • Virtual I/O: Disk, LAN, Tape, CD-ROM
    • Minimal Hardware Requirements for a Linux Environment
      • Part of a processor, memory
      • Virtual I/O: Disk, LAN, Tape, CD-ROM
    • Reliable Server
      • Leading single server availability
      • Unique virtual disk support provides excellent test/development environment
    • Storage Area Network facilities
      • Full OS/400 system backup provides disaster recovery for Linux virtual disks
      • Linux backup saves daily Linux files changes direct to iSeries tape device
    • OS/400 Integration
  • iSeries Linux Edition (820) - Offering The open-source server
    • Packaged set of hardware and software products for workload consolidation.
      • Designed to be used with a Linux Operating system purchased from one of the three participating vendors, Red Hat , SuSE or Turbolinux .
      • iSeries Model 820 with one, two, or four processors
      • Up to 32GB memory - 8TB disk
      • Supports up to 15 Linux partitions.
      • Wizard for simple Linux installation and LPAR setup
    • Buy a new Linux Edition 820
      • Eligible configuration - end user receives rebate
      • $11,600 - $40,000
      • SuSe, TurboLinux or RedHat
      • Invoice purchase date on or after 3/26/02
      • Can be combined with other offerings
      • Announcement letter: 502-054
    • IBM eServer iSeries Wins "Best of Show"
      • LinuxWorld
      • San Francisco, CA August 28-30
  • zSeries Offering for Linux
    • Build server for server consolidation
    • Support flexible business growth
      • One to four enabled Linux processors
    • Protect IT investment
      • Open standards provide adaptability, flexibility, versatility
    • Offer virtualization capability to run 20 to many hundreds of Linux images
    • Deliver high performance, scalability, availability, security and connectivity
      • Incorporate advanced zSeries architecture
        • HiperSockets - speed up the communication of the virtual Linux images
        • Hardware Assisted Cryptography - enhances the security
        • z/VM™ Virtualization Technology - enables server consolidation
    • Reduce Total Cost of Ownership
      • Reduce complexity through consolidation of UNIX, Windows and Linux applications to Linux on zSeries
      • Provide attractive package price, terms, and conditions
    zOL020
  • Packaged Offering zSeries Technology
    • zSeries Hardware
      • z800 Model 0LF
      • 1 to 4 Integrated Facility for Linux engines
      • Memory pre-configured to match enabled processor configuration
      • Includes FICON™ and OSA Connectivity
    • zSeries Virtualization Technology
      • z/VM Version 4
    • zSeries Maintenance
      • 3 years hardware warranty and maintenance
      • 3 years z/VM Subscription and Support License
    • TOTAL Solution Financing - optional
      • Financing options available from IBM® Global Finance
    • IBM Global Services - optional, such as:
      • IBM Support Line Software Services for Linux
      • IGS Linux Rapid Deployment Solution
    zSeries Offering for Linux IGS Maintenance & Support IGF IBM ^ z/VM zOL030
  • Linux Strategy Workshop
    • Description
    • A unique workshop to help you evaluate Linux and Open Source options in your business
    • You will walk away with a customized, high-level Linux strategy created just for you that links business and IT goals
    • Most industries and companies of any size
    • Benefits
    • Map existing business initiatives to Linux technology solutions
    • Prioritize business value and technical feasibility of implementing Linux
    • Create a Linux high-level strategy and action plan
    Business and IT gain integrated strategy for implementing Linux and Open Source