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Week3 Regis MKT325
Week3 Regis MKT325
Week3 Regis MKT325
Week3 Regis MKT325
Week3 Regis MKT325
Week3 Regis MKT325
Week3 Regis MKT325
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Week3 Regis MKT325

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Transcript

  • 1. Marketing PRINCIPLESMKT (BA) 450 E-Marketing
    Week 3
    TerySpataro
    Email: spata425@regis.edu
    Home Phone: 303-554-4444
    Mobile: 917-554-8908
    Skype; teryspataro
    Twitter: @tery
    Facebook: facebook.com/teryspataro
    LinkedIn: Linkedin.com/ins/terys
    May 27, 2011
  • 2. Today’s Activities
  • Questions
    • What’s the roll of marketing in your workplace?
    • 7. What’s marketing tools are important?
  • Product
    • What are the elements need to communicate Product/Service?
    • 8. Exercise
    • 9. 2 groups
    • 10. Product - Printer
    • 11. Service – Legal Services
    Whose the buyer?
    Customer Profile: Business to business
    Professional – Chief Operating Officer
    Mid-large – Software manufacturer
  • 12. Learning Topics
    • Place: distribution channels, logistics, and physical distribution
    • 13. Price: objectives and policies
  • Place
    • Place is the focus of how the product gets to the right place at the right time in the right form to transfer possession to the customer.
    • 14. What are the elements to distribution?
  • Price
    • Most significant part of the marketing mix.
    • 15. Pricing decisions are based on what influences?
    • 16. Who ultimately decides if the price is right?

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