Service – Legal Services</li></ul>Whose the buyer?<br />Customer Profile: Business to business<br />Professional – Chief Operating Officer<br />Mid-large – Software manufacturer<br />
Learning Topics<br /><ul><li>Place: distribution channels, logistics, and physical distribution
Price: objectives and policies</li></li></ul><li>Place<br /><ul><li>Place is the focus of how the product gets to the right place at the right time in the right form to transfer possession to the customer.
What are the elements to distribution?</li></li></ul><li>Price<br /><ul><li>Most significant part of the marketing mix.
Pricing decisions are based on what influences?
Who ultimately decides if the price is right?</li>
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