Humans at the Confluence of Technology and Environment a talk by Tery Spataro at Cocktails with Courtney in Paris.

1. The Future is Now: Humans at the Confluence
OUR CHANGING WORLD by Tery Spataro
of Technology & Environment
Talk given in Paris 03 01 2013 at Cocktails for Courtney

2. Why?
 2008, began my
interest on the impact
technology was
making on Us and the
Environment. I saw
hope after reading an
article about urban
farming this really
inspired me to want to
learn more and do
more.
http://youtu.be/b2-KANDul1E

3. Why?
 2008, began my
interest on the impact
technology was
making on Us and the
Environment. I saw
hope after reading an
article about urban
farming this really
inspired me to want to
learn more and do
more.
http://youtu.be/b2-KANDul1E
Audio Voiceover of my
presentation

4. Connect Human

5. Government
Changed
Consumers
Changed
Devices Evolved
Human Behavior
Evolved

6. Digital technology is leading us to a world in
which we will be integrated + cooperatively
work with technology + environment.
We are Entering a Cycle of Innovation.

7. We can’t afford to wait,
the future is here now!

8. Our Typical
Digital Behavior
These “Experiences” are being used by us to effect our decisions.
Search
Comparison
Get & give recommendations
Social sharing
Apps
Word of mouth
Ads
Sampling & get info
Trial
Communication & signage
Social sharing
Sales associates
Mobile search & location
Social sharing
Recommendations
Social shopping
Word of mouth
Mobile search & location

9. Our Typical
Digital Behavior
Comes together through our daily life.
Search
Comparison
Get & give recommendations
Social sharing
Apps
Word of mouth
Ads
Sampling & get info
Trial
Communication & signage
Social sharing
Sales associates
Mobile search & location
Social sharing
Recommendations
Social shopping
Word of mouth
Mobile search & location
[In Life]
[Home] [In-Store]
Source: Freitas & Cliff.

10. We see the Effect of
Our Digital Behavior
on Environment

11. Gucci’s immersive retail experience.

12. Fendi captivates & encourages infinite
browsing & inspiration; providing
options for multifaceted considerations.

13. Cashless options making it easier
for spending and sales assessment.

14. Maybelline’s Color Show is an exploration of nails as art & fashion. While
in the shopping mode customer can try on the color & discover how the
color works with fashion. It also provides contexts so customers can
experiment with a range of possibilities.

15. Social mobile and local shopping and recommendations.

16. Sephora integrates the in-store & in-life experience though
sampling, trial, discovery, mood lighting.

17. Dunkin-Donuts changes mode to ordering through
digital kiosks in store and mobile.

18. Audi immersive showroom let’s
customer design their ride on the spot.

19. Engaging launch of Window’s Surface in
Times Square.

20. What’s Coming

21. Corning is bringing the future in by envisioning a world of
ease joining environments together.
http://www.youtube.com/watch?v=phH2TdCyWbs&list=PL363989F7BCF53A36&index=4

22. Google’s self-driving car inspires auto
manufacturers to see new opportunities.

23. Wearable computers give
information, direction and location.

24. The world of pharmaceuticals and medical care using AI,
biometrics, & hardware to cure, correct and join man
with machine. Dr Watson will tell us if we are well, while
Dr Google will help diagnose. Nano, sensors, and
hardware keep “things’ functioning.

25. Object recognition used in Japan retail.
Biometrics such as palm or eye is being explored. France began exploring touching
finger scanner to check out
http://www.youtube.com/watch?v=4dIr_cY03Js

26. Robots in retail help keep shelves stocked
and note shopping obstacles.

27. This remarkable woman, who is paralyzed
from the neck down, is able to control her
robotic arm with her mind.

28. Data input will be easy, convenient
and assessable wherever.
Virtual assistant and kiosk.

29. The environment is theatre.

30. Displays are transparent, flexible
smarter with higher resolution.

31. Smart appliances will come with sensors &
connect with mobile devices to manage
grocery shopping & household chores.
Prompting consumers replenish & timing
for chores.

33. Confluence
 Conscience effort to
cooperatively and
ethically work with
technology, the
environment and us
to create a world
that easily flows.

34. A smooth transition from local farm to fork.

35. Eagle Street Rooftop Farm Brooklyn. I
spent time there when I was in Greenpoint.
http://scienceblogs.com/mikethemadbiologist/2008/05/22/s
kyscrapers-as-farms-skyfarmin/
Chicago City Hall uses solar to
harness energy.
Our food is locally grown even in the city.
Where cities take an active role in cultivating
new forms of gardening and converting this to
energy.

36. City Hall, Chicago

37. Lowline Delancey & Bowery NYC
New type of skylight, designed by James
Ramsey of Raad Studio, delivers sunlight
below ground using advanced optical
systems.
http://thelowline.org

38. Harlem Applebee's Builds Green LEED Gold Certified Restaurant, over
40 eco-friendly upgrades including rooftop rainwater harvesting,
waterless urinals and a “living wall” made up of plants.
http://www.sustainablebusiness.com/index.cfm/go/news.display/id/24329

39. Vincent Callebaut’s self-generating buildings.
http://vincent.callebaut.org/projets-groupe-tout.html

40. Agricultural Singularity: Sustainable
housing complex produces food for
the inhabitants.
http://www.ecochunk.com/2326/2012/09/08/vertical-life-
sustainable-skyscraper-to-feature-a-green-facade/

41. Confluence
 I love a nice rosy
picture of the future,
…BUT some real
world uses of
technology are being
misused and
crippling Us and the
Environment,
…we need to be
mindful of the
consequences of
technological
change…

42. Bart Jenson, Dutch artist, who put
sensors to reanimate his dead cat.
Will this experimentation lead us to
the Zombie Apocalypse?

43. Misuse of the environment
could alter our DNA turning
on the Zombie Apocalypse

44. Or…

45. Industry has severely polluted Shanghai [Disney resort] which
cripples our natural supply of oxygen.

46. Or…

47. Yes, machines are thinking faster
and more accurate then us, will we
see them taking over the world?

48. Or…

49. A world so polluted by
technology that these
smart machines will use
us for survival

50. Is this our
future?

51. I certainly hope not!
The technology we have today continues to amaze me. But
the environment is important to keeping us healthy. This is why
I believe we need to work with each other, technology and the
environment to build a world that flows together rather than
comes apart. Thinking through the consequences and ethics
of what we are doing with technology.
Vincent Callebaut
http://vincent.callebaut.org/projets-groupe-tout.html

52. Join Eric Kingsbury and Me
at the Confluence Project

53. Tery Spataro is widely known for helping brands understand the role
technology plays in marketing, innovation and retail environments. Wielding
over two decades of experiences in marketing as a digital strategist, Tery takes
a deep look into understanding why, what and who.
She’s created tech marketing strategies for automotive, food and beverage,
consumer packaged goods, education, energy, entertainment, health care,
insurance, pharmaceuticals, non-profits and retail brands.
Tery has brought digital to life in physical space, having worked with
Bloomingdales, Michael’s craft stores, Sally Hansen, Novartis, Whole Foods and
Nine West.
She helps clients by identifying problems with marketing, communication,
branding and retail space. She provides research, strategy and creative ideas
with a clear direction on how to proceed.
Tery has held executive roles with top agencies and served as a senior
strategist for several consulting firms. No stranger to entrepreneurial life, Tery
founded or co-founded, self-funded and operated seven start-ups.
Through the years she has lectured at universities and international
conferences, providing valuable industry thought leadership, and has been
quoted in books and articles about business and marketing.
Tery has an MBA in marketing from Regis University and wrote and illustrated a
book about quantum perceptions called “The Other Side of the Box”.
Bio || Twitter || LinkedIn || The Book || Pinterest || Slideshare || Glossi

54. Stuff I Did
 Confluence: Connect Human - creating better health through self manage of health data.
 Confluence: Man with Machine - The continuation of Confluence and the exploration of robots and
robotics and the impact these applications have on our humanness and the environment.
 The Future is Now: Confluence Start – A look at the confluence of humans, technology and the
environment.
 Digital Experiences & Shopping – Overview of the buyer’s decision-making process using digital, the
future of in-store retail and use of digital experiences.
 Digital Strategy – Strategy for innovation, communication and promotion.
 Fashion Intelligentsia - research report I did to provide insights into how fashion minded women
acquire information for shopping. This report was voted the best of Slideshare.
 The Changing World of Digital - looks at digital communication from a historical perspective and
identifies the way the consumer changes from passive involvement to participant.
 Healthy Digital - explores who the natural and organic consumer is and identifies their digital behavior.
 Community During Crisis – what Governments can learn from the Boulder Community’s usage of Social
Media during the Boulder Fire.
 Digital Marketing Strategy vs Tactics – Asking strategic questions, forming ideas and identifying tactics.
 The Other Side of the Box - the story about a cat, box and perception. “The Other Side of the Box” a
book about perception, a cat and quantum thoughts.

55. A curious book about a
cat and box available
at Lulu.com
Share & Like on Facebook
http://www.slideshare.net/TeryS/about-the-box-the-
cat-the-story-by-tery-spataro