The Future is Now: Humans at the Confluence of Technology and Environment by Tery Spataro

The Future is Now:Humans at the Confluenceof Technology & Environmentby Tery Spataro Paris 03 01 2013

Our Changing WorldA look at Us, Digital Technology & the Environment by Tery Spataro

Why?  2008, began my interest on the impact technology was making on Us and the Environment. I saw hope after reading an article about urban farming this really inspired me to want tohttp://youtu.be/b2-KANDul1E learn more and do more.

Why?  2008, began my interest on the impact technology was making on Us and the Environment. I saw Audio Voiceover of my hope after reading an presentation article about urban farming this really inspired me to want tohttp://youtu.be/b2-KANDul1E learn more and do more.

Devices Evolved Consumers Changed Human BehaviorGovernment EvolvedChanged

We are Entering a Cycle of Innovation.Digital technology is leading us to a world inwhich we will be integrated + cooperativelywork with technology + environment.

We can’t afford to wait,the future is here now!

Our Typical Digital Behavior These “Experiences” are being used by us to effect our decisions. Search Sampling & get info Comparison Social sharing TrialGet & give recommendations Recommendations Communication & signage Social sharing Social shopping Social sharing Apps Word of mouth Sales associates Word of mouth Mobile search & location Mobile search & location Ads

Our Typical Digital Behavior Comes together through our daily life. [In Life] Social sharing Recommendations Social shopping Word of mouth Mobile search & location Search Sampling & get info Comparison TrialGet & give recommendations Communication & signage Social sharing Social sharing Apps Sales associates Word of mouth Mobile search & location Ads [Home] [In-Store] Source: Freitas & Cliff.

We see the Effect ofOur Digital Behavioron Environment

Gucci’s immersive retail experience.

Fendi captivates & encourages infinitebrowsing & inspiration; providingoptions for multifaceted considerations.

Cashless options making it easierfor spending and sales assessment.

Maybelline’s Color Show is an exploration of nails as art & fashion. Whilein the shopping mode customer can try on the color & discover how thecolor works with fashion. It also provides contexts so customers canexperiment with a range of possibilities.

Social mobile and local shopping and recommendations.

Sephora integrates the in-store & in-life experience thoughsampling, trial, discovery, mood lighting.

Dunkin-Donuts changes mode to ordering throughdigital kiosks in store and mobile.

Audi immersive showroom let’scustomer design their ride on the spot.

Engaging launch of Window’s Surface inTimes Square.

What’s Coming

Corning is bringing the future in by envisioning a world ofease joining environments together.http://www.youtube.com/watch?v=phH2TdCyWbs&list=PL363989F7BCF53A36&index=4

Google’s self-driving car inspires automanufacturers to see new opportunities.

Wearable computers giveinformation, direction and location.

The world of pharmaceuticals and medical care usingAI, biometrics, & hardware to cure, correct and join manwith machine. Dr Watson will tell us if we are well, whileDr Google will help diagnose. Nano, sensors, andhardware keep “things’ functioning.

Object recognition used in Japan retail.Biometrics such as palm or eye is being explored. France began exploringtouching finger scanner to check outhttp://www.youtube.com/watch?v=4dIr_cY03Js

Robots in retail help keep shelves stockedand note shopping obstacles.

This remarkable woman, who is paralyzedfrom the neck down, is able to control herrobotic arm with her mind.

Data input will be easy, convenientand assessable wherever. Virtual assistant and kiosk.

The environment is theatre.

Displays are transparent, flexiblesmarter with higher resolution.

Smart appliances will come with sensors &connect with mobile devices to managegrocery shopping & household chores.Prompting consumers replenish & timingfor chores.

Confluence Conscience effort to cooperatively work with technology, the environment and us to create a world that easily flows.

A smooth transition from local farm to fork.

Our food is locally grown even in the city.Where cities take an active role in cultivatingnew forms of gardening and converting this toenergy. Chicago City Hall uses solar to harness energy.Eagle Street Rooftop Farm Brooklyn. Ispent time there when I was in Greenpoint. http://scienceblogs.com/mikethemadbiologist/2008/05/22/s kyscrapers-as-farms-skyfarmin/

City Hall, Chicago

Lowline Delancey & Bowery NYCNew type of skylight, designed by JamesRamsey of Raad Studio, delivers sunlightbelow ground using advanced opticalsystems.http://thelowline.org

Harlem Applebees Builds Green LEED Gold Certified Restaurant, over40 eco-friendly upgrades including rooftop rainwaterharvesting, waterless urinals and a “living wall” made up of plants.http://www.sustainablebusiness.com/index.cfm/go/news.display/id/24329

Vincent Callebaut’s self-generating buildings.http://vincent.callebaut.org/projets-groupe-tout.html

Agricultural Singularity: Sustainablehousing complex produces food forthe inhabitants.http://www.ecochunk.com/2326/2012/09/08/vertical-life-sustainable-skyscraper-to-feature-a-green-facade/

Confluence I love a nice rosy picture of the future, …BUT some real world uses of technology are being misused and crippling Us and the Environment, …while Science Fiction depicts a darker side of the future…

Bart Jenson, Dutch artist, who putsensors to reanimate his dead cat.Will this experimentation lead us tothe Zombie Apocalypse?

Misuse of the environmentcould alter our DNA turningon the Zombie Apocalypse

Industry has severely polluted Shanghai [Disney resort] whichcripples our natural supply of oxygen.

Yes, machines are thinking fasterand more accurate then us, will wesee them taking over the world?

A world so polluted bytechnology that thesesmart machines will useus for survival

Is this our future?

I hope not!The technology we have today continues to amaze me. Butthe environment is important to keeping us healthy. This is whyI believe we need to work with each other, technology and theenvironment to build a world that flows together rather thancomes apart. Vincent Callebaut http://vincent.callebaut.org/projets-groupe-tout.html

Join Me in Making Our Worlda Confluence!Like on Facebook:https://www.facebook.com/EvolutionOfConfluenceMerci! ~Thank you, Courtney Pulitzer for having me!

Tery Spataro is widely known for helping brands understand the roledigital plays in marketing, innovation and retail environment.Wielding over two decades of experiences in marketing, as a digitalstrategist, Tery takes a deep look into understanding why, what andwho.Industry agnostic, she’s created strategies for Automotive, Beverageand Food, Consumer Package Goods [CPG], Education, Energy,Entertainment, Healthcare, Insurance, Pharmaceutical, Non-Profitand Retail brands.Most recently, Tery leads the charge for bringing digital to life inphysical space having worked with Bloomingdales, Michael’s craftstore, Sally Hansen, Novartis, Whole Foods and Nine West.Tery helps clients by identifying problems with marketing,communication, branding and retail space. She provides research,strategy, and creative ideas with a clear direction on how toproceed.Tery held executive roles with top agencies and served as seniorstrategist for several consulting firms. No stranger to entrepreneuriallife, Tery founded/co-founded, self-funded, and operated 7 startups.Throughout the years she lectured at universities and internationalconferences providing valuable thought leadership and is quoted inbooks and articles about business and marketing. Tery has MBA inmarketing from Regis University. Wrote and illustrated a book aboutquantum perceptions called “The Other Side of the Box”.Bio || Twitter || LinkedIn || The Book || Pinterest || Slideshare || Glossi

Stuff I Did The Future is Now – A look at the confluence of Us, with technology and the environment. Digital Experiences & Shopping – cheeky overview of the buyer’s decision making process using digital, the future of in-store retail and use of digital experiences. Digital Strategy – a look at digital strategy a usages for innovation, communication and promotion. Fashion Intelligentsia - research report I did to provide insights into how fashion minded women acquire information for shopping. This report was voted the best of Slideshare. The Changing World of Digital - looks at digital communication from a historical perspective and identifies the way the consumer changes from passive involvement to participant. Healthy Digital - explores who the natural and organic consumer is and identifies their digital behavior. Community During Crisis – what Governments can learn from the Boulder Community’s usage of Social Media during the Boulder Fire. Digital Marketing Strategy vs Tactics – Asking strategic questions, forming ideas and identifying tactics. The Other Side of the Box - the story about a cat, box and perception. “The Other Side of the Box” a book about perception, a cat and quantum thoughts.

A curious book about acat and box available at Lulu.com Share & Like on Facebook http://www.slideshare.net/TeryS/about-the-box-the- cat-the-story-by-tery-spataro

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The Future is Now: Humans at the Confluence of Technology and Environment by Tery Spataro

by Tery Spataro on Dec 26, 2012

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The Future is Now: Humans at the Confluence of Technology and Environment by Tery Spataro Presentation Transcript