Tery Spataro Bio-Graph


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Tery Spataro's visual bio. Digital marketing since 1994.

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Tery Spataro Bio-Graph

  1. 1. Tery Spataro is widely known for helping brands understand the role digital plays in marketing, innovation and retail environment. Wielding over two decades of experiences in marketing, as a digital strategist, Tery takes a deep look into understanding why, what and who. Industry agnostic, she’s created strategies for Automotive, Beverage and Food, Consumer Package Goods [CPG], Education, Energy, Entertainment, Healthcare, Insurance, Pharmaceutical, Non-Profit and Retail brands. Most recently, Tery leads the charge for bringing digital to life in physical space having worked with Bloomingdales, Michael’s craft store, Sally Hansen, Novartis, Whole Foods and Nine West. Tery helps clients by identifying problems with marketing, communication, branding and retail space. She provides research, strategy, and creative ideas with a clear direction on how to proceed. Tery held executive roles with top agencies and served as senior strategist for several consulting firms. No stranger to entrepreneurial life, Tery founded/co-founded, self-funded, and operated 7 startups. Throughout the years she lectured at universities and international conferences providing valuable thought leadership and is quoted in books and articles about business and marketing. Tery has MBA in marketing from Regis University. Wrote and illustrated a book about quantum perceptions called “The Other Side of the Box”. Bio || Twitter || LinkedIn || The Book || Pinterest || Slideshare || Glossi Behaviorist, Strategist, Tech-Marketer, Futurist, Inventor, Professor, Author
  2. 2. Stuff I Did  The Future is Now – A look at the confluence of Us, with technology and the environment.  Digital Experiences & Shopping – cheeky overview of the buyer’s decision making process using digital, the future of in-store retail and use of digital experiences.  Digital Strategy – a look at digital strategy a usages for innovation, communication and promotion.  Fashion Intelligentsia - research report I did to provide insights into how fashion minded women acquire information for shopping. This report was voted the best of Slideshare.  The Changing World of Digital - looks at digital communication from a historical perspective and identifies the way the consumer changes from passive involvement to participant.  Healthy Digital - explores who the natural and organic consumer is and identifies their digital behavior.  Community During Crisis – what Governments can learn from the Boulder Community’s usage of Social Media during the Boulder Fire.  Digital Marketing Strategy vs Tactics – Asking strategic questions, forming ideas and identifying tactics.  The Other Side of the Box - the story about a cat, box and perception. “The Other Side of the Box” a book about perception, a cat and quantum thoughts.