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Regis450 E-Marketing Strategy vs Tactics by Tery Spataro

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Guiding strategic questions ask to create a digital strategy to develop an idea and identify appropriate digital tactics (channels) to use.

Guiding strategic questions ask to create a digital strategy to develop an idea and identify appropriate digital tactics (channels) to use.

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  • 1. Strategic Questions
    Forms of E-Marketing Promotion Tactics, Channels
    Above-the-line, Integrated, Below-the-line, Indirect
    Ideas
    Website
    Content site
    Banner
    eCommerce
    Email
    E-Newsletter
    Digital coupon
    {
    Web
    {
    Organic
    Paid
    Search
    {
    Blog
    Video
    Podcast
    Social media
    Social network
    Social
    {
    Mobile app
    QR Code
    Widget
    Kiosk
    Multi-touch
    Mobile
    Applications
    Environmental
    © TerySpataro 2011

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