Regis450 E-Marketing Strategy vs Tactics by Tery Spataro

  • 963 views
Uploaded on

Guiding strategic questions ask to create a digital strategy to develop an idea and identify appropriate digital tactics (channels) to use.

Guiding strategic questions ask to create a digital strategy to develop an idea and identify appropriate digital tactics (channels) to use.

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
963
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
15
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Strategic Questions
    Forms of E-Marketing Promotion Tactics, Channels
    Above-the-line, Integrated, Below-the-line, Indirect
    Ideas
    Website
    Content site
    Banner
    eCommerce
    Email
    E-Newsletter
    Digital coupon
    {
    Web
    {
    Organic
    Paid
    Search
    {
    Blog
    Video
    Podcast
    Social media
    Social network
    Social
    {
    Mobile app
    QR Code
    Widget
    Kiosk
    Multi-touch
    Mobile
    Applications
    Environmental
    © TerySpataro 2011