Confluence Man with Machine by Tery Spataro 07132013 for IEET


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This exploration is a continuation of the Confluence of Humans with Technology and the Environment, here I am exploring the robots and robotics and the impact these applications have on our humanness and the environment. This presentation is created for the Institute of Ethics & Emerging Technologies

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Confluence Man with Machine by Tery Spataro 07132013 for IEET

  1. 1. Confluence of Man with Machine by Tery Spataro Hi-Ho! Hi-Ho Off to Work Robbie Goes
  2. 2. I find technology exciting and inspiring, especially when technologies have a deeper purpose such as providing a better quality of life, expanding our preservation, and/or keeping the planet healthy; these are good uses of technologies. Though in our quest for creating technologies we seem to be overlooking the impact these technology is having on us and we seem to be creating a path in which we are appending or diminishing our own humanness and hastening the demise of the environment. In this exploration, I look at the use of robotics and robots and ask: Why not have a deeper consideration of the consequences these applications are having on humanity and the environment. “There is nothing we as humans can‟t create!“ Photograph: U. Bellhsuser/Getty Images/ScienceFoto RM
  3. 3. We Play God Our preoccupation with the recreation and simulation of the human form has always been alluring. We can’t seem to overcome our need to recreate our humanism.
  4. 4. Take-On Different Forms
  5. 5. Embrace the Exoskeleton Medical benefits of fusing robotics parts to replace damaged or lost limbs, eyes, ears and even our heart.
  6. 6. “About half of the U.S. population has some form of cognitive, emotional or physical condition. We're talking about a lot of people who could be repaired. . . . A person with paralysis wants to walk. A person who cannot see wants to see. It should be the right of every human being to move freely, to touch, to feel, to live life without profound depression, or profound delusion.” - Dr. Hugh Herr. Photograph: Sports Illustrated | Getty Images Source: Wall Street Journal
  7. 7. Jan Scheuermann is a remarkable woman, paralyzed from the neck down, she able to control her robotic arm with her mind. Source: KurzweilAINetwork
  8. 8. Cochlear implant allows this child the ability to hear. Source: TechFam
  9. 9. Henry Evans has been a quadriplegic for over 10 years, and for the first time scratches an itch. Source: IEEE Spectrum
  10. 10. “If successful, the bionic eye has the potential to help over 85 percent of those people classified as legally blind.” – Professor Mark Armstrong Source: ABC News AU Photograph: Yahoo 7
  11. 11. Not forgetting our insides, Carmat Artificial Heart will give new life. Photograph: Carmat Source: Yahoo News AU
  12. 12. Defending Humanism Our preoccupation to assimilate ourselves goes from utilitarian needs to self-glorification.
  13. 13. Francine Hardaway models and uses Google Glass. But our emergence with tech didn’t start with Google Glass. Source: Francine Hardaway Photograph: Francine Hardaway
  14. 14. “Technology is evolving us, as we become a screen-staring, button- clicking new version of homo sapiens. We now rely on "external brains" (cell phones and computers) to communicate, remember, even live out secondary lives. But will these machines ultimately connect or conquer us?” – Amber Case Photograph: Core 77
  15. 15. Biohacking is in an “art-form” stage; clearly red flags should be raised. Photograph: Quinn Norton
  16. 16. The beauty of the fusion of man with machine. An impressive aesthetic vision by The Input Devices and Music Interaction Laboratory. Source and Photograph: The Creator Project
  17. 17. “As man merges with machine, we're dealing fundamentally with an ontological shift, a shift in the ground of being.“ - Eric Kingsbury Photograph: The Verge
  18. 18. Recreation of Us With creation of robots, no difference. Here we are melding our humanness with materials to transform utilitarian needs. Source: Rethink Robotics
  19. 19. The beginning of our merging with machines. Survival & Sustenance Transportation Communication As our population grows so do our demands. Need for automation takes over. The need for human involvement becomes less important. Our existence is challenged.Manufacturing Nick Bostrom, „Are we nothing more than a computer simulation?‟ Source: Rethink Robotics Photograph: StarTrek Source: Tweaktown Baxter created to compete with China. Symbiotic relationship of man with machine.
  20. 20. Robots in retail help keep shelves stocked and note shopping obstacles.
  21. 21. Lettuce bots do the work for 2 dozen workers "The fundamental question for consumers is who and, now, what do you want picking your food; a machine or a human, who with the proper training and support, can" Erik Nicholson, national vice president of the United Farm Workers of America. (USAToday. 2013) Photograph: Marcio Jose Sanchez, AP Source: USAToday
  22. 22. “I teach innovation and creativity in business; Foxconn, the Chinese electronics manufacturer, was in the news last year because of worker suicides. Last December, Foxconn broke ground on a fully automated “robot” factory that, they said at the time, would eliminate up to 500,000 jobs. My students are often shocked by the human implications of such an automated factory. A half a million jobs lost is a stunning...” - Eric Kingsbury Source: Kiteba Source: SingularityHub “Foxconn aims to replace 1 million Foxconn workers with Robots within 3 years.” - Terry Tai-Ming Gou, Founder/Chainman of Foxconn
  23. 23. Source: The United States military has been envisioning a future in which robots could replace humans as responders in disaster zones. (
  24. 24. Job Creation - 200,000,000 400,000,000 600,000,000 800,000,000 1,000,000,000 1,200,000,000 1,400,000,000 1,600,000,000 World Population 7,099,445,570 As of 07202013 14:20 AZMST Robots/RoboticsHumans 70% of the total industrial robot sales in 2012 went to Japan, China, United Sates, South Korea and Germany. Japan and Germany have declining populations. Manufacturing accounts for only 11% of employment in US. 2013 Unemployment % Spain 27.20 Italy 12.20 Finland 10.80 Belgium 8.60 Sweden 8.20 United States 7.60 Germany 5.30 China 4.10 Japan 4.10 South Korea 3.20 Singapore 1.90 Source: Trading Economics, Everything Robotics, World Robotics, Metra Martech Photograph: Fanbox 0 50 100 150 200 250 300 350 Top Countries by Robot Density 2008 Most Populous Countries
  25. 25. Strengths Weaknesses We need so much food, clothing, shelter, comfort, sleep. We need money. We make mistakes. They need so very little, are tireless, never asking for a raise. Performing the same task over and over again without flaw.
  26. 26. Download Your Conscience 2045 Project says we’ll be able to download/upload our minds – perhaps into toasters.
  27. 27. Are We Selfish Creators?
  28. 28. At What Cost While we are in our creative innovative acts, what thought have we given to the purpose and usage of robots; how will they effect us and our humanity, our environment?
  29. 29. Industry has severely polluted Shanghai [Disney resort], which cripples our natural supply of oxygen. Does our focus on our mechanical selves diminish our need to focus on the rapidly changing environment, making us less likely to be concerned?
  30. 30. Robo-bees solve the pollination problem, what does this mean for dying bee population or the animals that eat bees? How does this play into the use of GMOs?
  31. 31. “Robots Will Steal Your Job, but That's OK” - Federico Pistono A sweet positive outlook on the future indicative of millennials.
  32. 32. On-the-one-hand
  33. 33. Photograph: How To Create A Mind Photograph: NYTimes “I have no doubt we can build brain-like systems that are larger and faster than human brains. This doesn’t imply we will have humanlike robots like you see in popular fiction. I don’t think that’s likely. Instead, intelligent systems will no longer just help us manage our everyday world." Jeff Hawkins “We‟re going to become increasingly non- biological to the point where the non- biological part dominates and the biological part is not important any more. In fact the non-biological part – the machine part – will be so powerful it can completely model and understand the biological part. So even if that biological part went away it wouldn‟t make any difference.” Ray Kurzweil “A second dream of robotics is that we will gradually replace ourselves with our robotic technology, achieving near immortality by downloading our consciousnesses. We are beginning to see intimations of this in the implantation of computer devices into the human body. But if we are downloaded into our technologies, what are the chances that we will thereafter be ourselves or even human?” Bill Joy Kurzweil vs Hawkins vs Joy Photograph: Singularity Blog
  34. 34. Do you believe the more humans merge with machines the more we lose sight of the natural environment we live in? Yes No 25% 75% “From the perspective of a robot, or any other autonomous technological artifact, the wired ecosystem is likely to have the most "biological" and "psycho-emotional" meaning, not the plants and animals. So the question might be one of degrees or of fusion: to what extent does the human consciousness need the old ecology, and to what extent that old ecology can be married to the new techno-ecology. Is there a possible balance, does that have value, how can it be done?” – Eric Kingsbury
  35. 35. Our narcissistic tendencies may destroy our humanness, therefore we need custodians who will preserve the planet and its creatures – perhaps this is the good that will come out of our transhuman selves.
  36. 36. Nostalgia vs Evolution
  37. 37. Nostalgia vs Evolution What do you think?
  38. 38. Tery Spataro is widely known for helping brands understand the role technology plays in marketing, innovation and retail environment. Wielding over two decades of experiences in marketing, as a digital strategist, Tery takes a deep look into understanding why, what and who. Industry agnostic, she’s created strategies for Automotive, Beverage and Food, Consumer Package Goods [CPG], Education, Energy, Entertainment, Healthcare, Insurance, Pha rmaceutical, Non-Profit and Retail brands. Tery’s bringing digital to life in physical space, having worked with Bloomingdales, Michael’s craft store, Sally Hansen, Novartis, Whole Foods and Nine West. She helps clients by identifying problems with marketing, communication, branding and retail space. She provides research, strategy, and creative ideas with a clear direction on how to proceed. Tery held executive roles with top agencies and served as senior strategist for several consulting firms. No stranger to entrepreneurial life, Tery founded/co-founded, self-funded, and operated 7 startups. Throughout the years she lectured at universities and international conferences providing valuable thought leadership and is quoted in books and articles about business and marketing. Tery has MBA in marketing from Regis University. Wrote and illustrated a book about quantum perceptions called “The Other Side of the Box”. Bio || Glossi || Twitter || LinkedIn || The Book || Pinterest || Slideshare Special thanks to Rick Colby for editing.
  39. 39. Stuff I Did  The Future is Now – A look at the confluence of Us, with technology and the environment.  Digital Experiences & Shopping – cheeky overview of the buyer’s decision making process using digital, the future of in-store retail and use of digital experiences.  Digital Strategy – a look at digital strategy a usages for innovation, communication and promotion.  Fashion Intelligentsia - research report I did to provide insights into how fashion minded women acquire information for shopping. This report was voted the best of Slideshare.  The Changing World of Digital - looks at digital communication from a historical perspective and identifies the way the consumer changes from passive involvement to participant.  Healthy Digital - explores who the natural and organic consumer is and identifies their digital behavior.  Community During Crisis – what Governments can learn from the Boulder Community’s usage of Social Media during the Boulder Fire.  Digital Marketing Strategy vs Tactics – Asking strategic questions, forming ideas and identifying tactics.  The Other Side of the Box - the story about a cat, box and perception. “The Other Side of the Box” a book about perception, a cat and quantum thoughts.
  40. 40. A curious book about a cat and box available at Share & Like on Facebook cat-the-story-by-tery-spataro